Marketing

Os cursos de marketing ensinam estratégias para influenciar o comportamento do consumidor através do estudo do ciclo de vida do consumidor. Aprenda conceitos básicos, como marketing estratégico, criação de marca, propaganda, alocação de recursos e como alcançar objetivos de negócios aproveitando canais de mídia social e digital.

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Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

University of London
Curso
Avaliado como 4.9 de 5 estrelas. 2696 análises
Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania
Curso
Introdução ao Marketing

Introdução ao Marketing

University of Pennsylvania
Curso
Marketing Analytics

Marketing Analytics

University of Virginia
Curso
Avaliado como 4.6 de 5 estrelas. 4912 análises
The Strategy of Content Marketing

The Strategy of Content Marketing

University of California, Davis
Curso
Avaliado como 4.5 de 5 estrelas. 2341 análises
Marketing in a Digital World

Marketing in a Digital World

University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.7 de 5 estrelas. 11877 análises
Gamificação

Gamificação

University of Pennsylvania
Curso
Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

University of California, Davis
Curso
Avaliado como 4.6 de 5 estrelas. 6033 análises
Marketing Digital

Marketing Digital

Universidade de São Paulo
Curso
Avaliado como 4.8 de 5 estrelas. 1427 análises
Sports Marketing

Sports Marketing

Northwestern University
Curso
Avaliado como 4.7 de 5 estrelas. 632 análises
O que é social?

O que é social?

Northwestern University
Curso
Avaliado como 4.6 de 5 estrelas. 3429 análises
Arts and Heritage Management

Arts and Heritage Management

Università Bocconi
Curso
Avaliado como 4.8 de 5 estrelas. 765 análises
Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

University of California, Davis
Curso
Avaliado como 4.7 de 5 estrelas. 2070 análises
Customer Segmentation and Prospecting

Customer Segmentation and Prospecting

Northwestern University
Curso
Avaliado como 4.8 de 5 estrelas. 592 análises
Introduction to the Digital Advertising Landscape

Introduction to the Digital Advertising Landscape

University of Colorado Boulder
Curso
Avaliado como 4.5 de 5 estrelas. 181 análises
Advertising and Society

Advertising and Society

Duke University
Curso
Avaliado como 4.7 de 5 estrelas. 639 análises

    Perguntas frequentes sobre Marketing

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.