Informações sobre o curso
4.9
28 classificações
8 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 17 horas para completar

Sugerido: 4 weeks of study, 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 17 horas para completar

Sugerido: 4 weeks of study, 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
4 horas para concluir

The Chinese Consumption Market

China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions. ...
Reading
11 vídeos (total de (Total 74 mín.) min), 4 leituras, 2 testes
Video11 videos
Entering the China Market2min
1.1 The Growth of the Middle Class and of China as a Country6min
1.2 The Sociological and Economic Characteristics of Chinese Consumers4min
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3min
1.4 The Effects of Lay Elitism on Consumption Choices4min
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10min
1.6 The Effects of Agency on Consumption Choices6min
1.7 Dialogue with Scholar: Professor Krishna Savani10min
1.8 This Week's Recap1min
1.9 Dialogue with Practitioner: Susanna Chiu20min
Reading4 leituras
Acknowledgement10min
Copyright and eLearning Guidance at CUHK10min
Pre-course survey10min
Week 1 Reading List10min
Quiz1 exercício prático
Week 1 Quiz12min
Semana
2
Horas para completar
4 horas para concluir

Digital Marketing and Relationship Management

The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era....
Reading
8 vídeos (total de (Total 46 mín.) min), 2 leituras, 2 testes
Video8 videos
2.2 The Online Shopping Behaviour of Chinese Consumers4min
2.3 Relationship Building in China1min
2.4 What Is Guanxi Management, and Why Is It Important?5min
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5min
2.6 Utilizing New Media to Communicate With Chinese Consumers6min
2.7 Dialogue with Practitioner: Stewart Li10min
2.8 Dialogue with Scholar: Professor He Lingnan6min
Reading2 leituras
Week 2 Reading List10min
Interim survey10min
Quiz1 exercício prático
Week 2 Quiz22min
Semana
3
Horas para completar
3 horas para concluir

Materialism and Conspicuous Consumption

Chinese consumers are found to be more materialistic in a cross-national survey conducted by the I.C.E lab at CUHK. Unlike Western consumers, the rising levels of materialism for Chinese consumers are not driven by low self-esteem. This lecture explains how lay elitism and social mobility affect Chinese consumption characteristics such as materialism, conspicuous consumption and acceptance of culturally mixed products....
Reading
8 vídeos (total de (Total 53 mín.) min), 1 leitura, 2 testes
Video8 videos
3.2 Materialism in China4min
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14min
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24min
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3min
3.6 The Psychological Profiles of Chinese Consumers1min
3.7 Dialogue with Scholar: Professor Carlos Torelli20min
3.8 Dialogue with Practitioner: Anthony Lau9min
Reading1 leituras
Week 3 Reading List10min
Quiz1 exercício prático
Week 3 Quiz20min
Semana
4
Horas para completar
3 horas para concluir

Self-Brand Connection, and How to Build a Strong Brand in China

Consumers are becoming increasingly likely to see products from traditional and modern cultures at the same time, and products from different cultures in the same space. Experiencing two or more cultures simultaneously can elicit different responses from consumers. Recognizing the increasing importance of branding in China, this module highlights how you can successfully project the personalities and values that your brand represents without eliciting negative sentiments in your target consumer population....
Reading
5 vídeos (total de (Total 47 mín.) min), 2 leituras, 2 testes
Video5 videos
4.2 How to Build a Strong Brand in China5min
4.3 Dialogue with Scholar: Professor Dongmei Li6min
4.4 Introduction of a Foreign Brand into the Chinese Market9min
4.5 Dialogue with Scholar: Professor Carlos Torelli20min
Reading2 leituras
Week 4 Reading List10min
Well Done!10min
Quiz1 exercício prático
Week 4 Quiz12min
4.9
8 avaliaçõesChevron Right

Melhores avaliações

por ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

por SRNov 26th 2017

I like how it has a localised approach and does not depend to much on conceptual things.

Instrutores

Avatar

Prof. Letty Kwan

Assistant Professor
Department of Psychology

Sobre The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

Sobre o Programa de cursos integrados Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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