Informações sobre o curso

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 10 horas para completar
Inglês

O que você vai aprender

  • Structure campaigns in Facebook Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Facebook Ads Manager

  • Become certified as a Facebook Digital Marketing Associate

Habilidades que você terá

Social Media MarketingAds ManagerFacebook Advertising
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 10 horas para completar
Inglês

oferecido por

Placeholder

Facebook

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

3 horas para concluir

First Steps in Facebook Ads Manager

3 horas para concluir
12 vídeos (Total 51 mín.), 5 leituras, 2 testes
12 videos
Advertising with Facebook Ads Manager Course Introduction2min
Introduction to Daniel Kob1min
Careers in Digital Marketing5min
First Steps in Facebook Ads Manager Overview 53s
Tools to Advertise on Facebook5min
Ad Placements6min
The Facebook Ad Auction7min
Campaign Structure3min
Set Up Your Ad Account3min
How to Navigate Ads Manager6min
First Steps in Facebook Ads Manager Conclusion1min
5 leituras
Advertising with Facebook Course Syllabus10min
How to Be Successful in This Course10min
Professional Certificate Job Search Resources Overview10min
Community Guidelines10min
Glossary of Terms15min
2 exercícios práticos
Introduction to Ads Manager Practice Quiz10min
First Steps on Facebook Ads Manager Quiz20min
Semana
2

Semana 2

2 horas para concluir

Determine Your Campaign Objective and Budget

2 horas para concluir
7 vídeos (Total 29 mín.), 4 leituras, 2 testes
7 videos
Set a Campaign Objective6min
Examples of Campaigns in Ads Manager 2min
Determine Your Campaign Budget4min
Set a Budget in Ads Manager3min
Campaign Bid Strategies9min
Determine Your Campaign Objective and Budget Conclusion1min
4 leituras
Overview of Available Campaign Objectives10min
Determine Whether You Fall into a Special Advertising Category10min
Campaign Bid Strategy Guide10min
A/B Testing10min
2 exercícios práticos
Find the Campaign Objective that Matches Your Business Goal Practice Quiz10min
Determine Your Campaign Objective and Budget Quiz30min
Semana
3

Semana 3

2 horas para concluir

Select Your Audience, Platforms and Schedule

2 horas para concluir
12 vídeos (Total 64 mín.), 2 leituras, 2 testes
12 videos
Introduction to Audiences in Ads Manager7min
The 3 Types of Audience6min
Core Audiences7min
Introduction to Facebook Pixel6min
Custom Audiences7min
Lookalike Audiences6min
Choose Ad Placements in Ads Manager5min
Optimization & Spending Controls5min
Schedule Your Ad Set3min
Estimate Your Audience Reach6min
Select Your Audience, Placements and Schedule Conclusion1min
2 leituras
Targeting Options for Core Audiences10min
Overview of Available Ad Placements10min
2 exercícios práticos
Select Your Audience, Platforms and Schedule Practice Quiz10min
Select Your Audience, Placements and Schedule Quiz20min
Semana
4

Semana 4

2 horas para concluir

Create Your Ads and Evaluate Your Campaign Results

2 horas para concluir
8 vídeos (Total 42 mín.), 2 leituras, 2 testes
8 videos
Ad Formats6min
Create Your Ads in Ads Manager6min
Edit and Troubleshoot Your Campaign7min
Understand Your Campaign Performance6min
Analyze Your Campaign Results7min
How the Campaign Objective Determines Your Key Metrics5min
Create Your Ads and Evaluate Your Campaign Results Conclusion1min
2 leituras
Adhering to Policies in Ads Manager10min
Guide on Analyzing Your Campaign Results10min
2 exercícios práticos
How to Create Your Ads in Ads Manager Practice Quiz30min
Create Your Ads and Evaluate Your Campaign Results Quiz30min

Sobre Certificado Profissional Marketing em mídias sociais do Facebook

Marketing em mídias sociais do Facebook

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