What is advertising and why is it important?

Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach. Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text. There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales. Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.

What kinds of careers can I pursue with a background in advertising?

Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field. Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics , advertising and promotions managers earned a median annual wage of $125,510 in 2019.

Can I learn about advertising through online courses on Coursera?

Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals. With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.

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Advertising

Cursos de Advertising

Explore 100% das graduações e certificados on-line na Coursera

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Digital Advertising Strategy
University of Colorado Boulder
Programa de cursos integrados
Avaliado como 4.5 de 5 estrelas. 364 análises
26k Alunos
Beginner
Advertising and Society
Duke University
Curso
Avaliado como 4.8 de 5 estrelas. 637 análises
19k Alunos
Mixed
Branding: The Creative Journey
IE Business School
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 530 análises
38k Alunos
Beginner
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Curso
Avaliado como 4.7 de 5 estrelas. 3952 análises
170k Alunos
Mixed
Social Media Marketing
Northwestern University
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 4220 análises
150k Alunos
Beginner
Digital Marketing
University of Illinois at Urbana-Champaign
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 15123 análises
490k Alunos
Beginner
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Curso
Avaliado como 4.7 de 5 estrelas. 1390 análises
44k Alunos
Mixed
The Strategy of Content Marketing
University of California, Davis
Curso
Avaliado como 4.5 de 5 estrelas. 2339 análises
160k Alunos
Intermediate
Content, Advertising & Social IMC
Northwestern University
Curso
Avaliado como 4.7 de 5 estrelas. 879 análises
42k Alunos
Mixed
Graphic Design
California Institute of the Arts
Programa de cursos integrados
Avaliado como 4.7 de 5 estrelas. 12790 análises
460k Alunos
Beginner
Google Ads for Beginners
Coursera Project Network
Novos
projeto guiado
Avaliado como 4.5 de 5 estrelas. 582 análises
14k Alunos
Beginner
Influencer Marketing Strategy
Rutgers the State University of New Jersey
Curso
Avaliado como 4.6 de 5 estrelas. 76 análises
16k Alunos
Intermediate
Marketing Mix Implementation
IE Business School
Programa de cursos integrados
Avaliado como 4.7 de 5 estrelas. 3532 análises
110k Alunos
Beginner
Applying Data Analytics in Marketing
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.4 de 5 estrelas. 56 análises
7.4k Alunos
Intermediate
Marketing Digital
Universidade de São Paulo
Curso
Avaliado como 4.8 de 5 estrelas. 1424 análises
110k Alunos
Beginner
The Addicted Brain
Emory University
Curso
Avaliado como 4.6 de 5 estrelas. 1736 análises
140k Alunos
Beginner
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
UNSW Sydney (The University of New South Wales)
Curso
Avaliado como 4.7 de 5 estrelas. 470 análises
56k Alunos
Mixed
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.5 de 5 estrelas. 3983 análises
89k Alunos
Beginner
Brand Identity and Strategy
IE Business School
Curso
Avaliado como 4.7 de 5 estrelas. 258 análises
18k Alunos
Intermediate
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
IE Business School
Curso
Avaliado como 4.6 de 5 estrelas. 113 análises
13k Alunos
Beginner

Searches related to advertising

advertising campaigns

advertising and society

advertising management

advertising agencies

advertising techniques

advertising with facebook

advertising terminology

advertising inventory

Em resumo, aqui estão 10 dos nossos cursos mais populares advertising

Digital Advertising Strategy: University of Colorado Boulder
Advertising and Society: Duke University
Branding: The Creative Journey: IE Business School
Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
Social Media Marketing: Northwestern University
Digital Marketing: University of Illinois at Urbana-Champaign
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
The Strategy of Content Marketing: University of California, Davis
Content, Advertising & Social IMC: Northwestern University
Graphic Design: California Institute of the Arts

Habilidades que você pode aprender em Marketing

Mercado (economia) (28)

Mídia Social (15)

Estratégia De Marketing (14)

Análise (13)

Perguntas frequentes sobre propaganda

Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.
Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.
There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.
Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.
Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.
Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.
Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.
With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.

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Cursos de Advertising

Explore 100% das graduações e certificados on-line na Coursera

Mostrando 334 resultados totais para "advertising"

Searches related to advertising

advertising campaigns

advertising and society

advertising management

advertising agencies

advertising techniques

advertising with facebook

advertising terminology

advertising inventory

Em resumo, aqui estão 10 dos nossos cursos mais populares advertising

Habilidades que você pode aprender em Marketing

Perguntas frequentes sobre propaganda

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