What is digital marketing, and why is it important to learn?

Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling. For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product. Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.

What kinds of careers can I pursue with a background in digital marketing?

Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored. If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics , marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.” Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.

Can I learn about digital marketing through online courses available on Coursera?

Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.

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Digital Marketing

Cursos de Digital Marketing

Explore 100% das graduações e certificados on-line na Coursera

Master of Business Administration (iMBA)University of Illinois

Master of Science in AccountingUniversity of Illinois at Urbana-Champaign

Master of Science in ManagementUniversity of Illinois at Urbana-Champaign

Digital Marketing
University of Illinois at Urbana-Champaign
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 15416 análises
500k Alunos
Beginner
Search Engine Optimization (SEO)
University of California, Davis
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 7215 análises
180k Alunos
Beginner
Social Media Marketing
Northwestern University
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 4245 análises
150k Alunos
Beginner
Digital Advertising Strategy
University of Colorado Boulder
Programa de cursos integrados
Avaliado como 4.5 de 5 estrelas. 379 análises
28k Alunos
Beginner
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.5 de 5 estrelas. 2061 análises
77k Alunos
Mixed
Brand Management: Aligning Business, Brand and Behaviour
London Business School
Curso
Avaliado como 4.9 de 5 estrelas. 2788 análises
110k Alunos
Beginner
The Strategy of Content Marketing
University of California, Davis
Curso
Avaliado como 4.5 de 5 estrelas. 2384 análises
160k Alunos
Intermediate
Facebook Social Media Marketing
Facebook
PROFESSIONAL CERTIFICATE
Avaliado como 4.8 de 5 estrelas. 78 análises
12k Alunos
Beginner
Marketing in a Digital World
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.7 de 5 estrelas. 12083 análises
410k Alunos
Beginner
Marketing Digital
Universidade de São Paulo
Curso
Avaliado como 4.8 de 5 estrelas. 1449 análises
110k Alunos
Beginner
Основы Digital Маркетинга
National Research University Higher School of Economics
Programa de cursos integrados
Avaliado como 4.5 de 5 estrelas. 623 análises
22k Alunos
Intermediate
Google Ads for Beginners
Coursera Project Network
Novos
projeto guiado
Avaliado como 4.5 de 5 estrelas. 667 análises
17k Alunos
Beginner
Advanced Search Engine Optimization Strategies
University of California, Davis
Curso
Avaliado como 4.5 de 5 estrelas. 419 análises
27k Alunos
Intermediate
Introduction to Personal Branding
University of Virginia
Curso
Avaliado como 4.4 de 5 estrelas. 6220 análises
190k Alunos
Beginner
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Curso
Avaliado como 4.7 de 5 estrelas. 3976 análises
180k Alunos
Mixed
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Curso
Avaliado como 4.7 de 5 estrelas. 1439 análises
47k Alunos
Mixed
Leading the Modern Day Business
BCG
Programa de cursos integrados
Avaliado como 4.7 de 5 estrelas. 11666 análises
460k Alunos
Beginner
Business Analytics and Digital Media
Indian School of Business
Curso
Avaliado como 4.3 de 5 estrelas. 521 análises
16k Alunos
Beginner
Digital Business Models
Lund University
Curso
Avaliado como 4.5 de 5 estrelas. 354 análises
27k Alunos
Beginner
Applying Data Analytics in Marketing
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.5 de 5 estrelas. 67 análises
7.8k Alunos
Intermediate

Searches related to digital marketing

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Em resumo, aqui estão 10 dos nossos cursos mais populares digital marketing

Digital Marketing: University of Illinois at Urbana-Champaign
Search Engine Optimization (SEO): University of California, Davis
Social Media Marketing: Northwestern University
Digital Advertising Strategy: University of Colorado Boulder
Digital Media and Marketing Strategies: University of Illinois at Urbana-Champaign
Brand Management: Aligning Business, Brand and Behaviour: London Business School
The Strategy of Content Marketing: University of California, Davis
Facebook Social Media Marketing: Facebook
Marketing in a Digital World: University of Illinois at Urbana-Champaign
Marketing Digital: Universidade de São Paulo

Habilidades que você pode aprender em Marketing

Mercado (economia) (28)

Mídia Social (15)

Estratégia De Marketing (14)

Análise (13)

Perguntas frequentes sobre Marketing digitalMarketing Digital

Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.
For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.
Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.
Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.
If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”
Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.
Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.

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projeto guiado

Aprenda uma habilidade relevante para o trabalho que você possa usar hoje em menos de 2 horas com uma experiência interativa orientada por um especialista no assunto. Acesse tudo o que você precisa direto no seu navegador e conclua seu projeto com confiança, com instruções passo a passo.

Curso

Aprenda Marketing com cursos Marketing on-line. Faça cursos com os melhores instrutores e universidades do mundo. Os cursos incluem o registro de tarefas com avaliação automática ou entre colegas, palestras em vídeo e fóruns de discussão da comunidade. Ao concluir um curso, você estará qualificado para receber um Certificado de Curso eletrônico que pode ser compartilhado por um preço pequeno.

Programa de cursos integrados

Aprenda Marketing com Programas de cursos integrados de Marketing on-line. Inscreva-se em um Programa de cursos integrados para dominar uma habilidade de carreira específica. Você concluirá uma série de cursos completos, fará projetos práticos e receberá um Certificado de Programa de cursos integrados para compartilhar com sua rede profissional e possíveis empregadores.

Certificado profissional

Independentemente de você querer começar uma nova carreira ou mudar a que já tem, o Certificados profissionais da Coursera o ajudará a estar pronto para o trabalho. Aprenda no seu ritmo com as melhores empresas e universidades, aplique suas novas habilidades em projetos práticos que demonstrem sua experiência a potenciais empregadores e ganhe uma credencial de carreira para iniciar uma nova.

CERTIFICADO MASTERTRACK™

Com o Certificados MasterTrack™, partes dos programas de Mestrado foram divididas em módulos on-line para que você receba uma credencial profissional emitida por uma universidade de alta qualidade por um preço especial, em um formato flexível e interativo. Tenha uma experiência de aprendizagem muito envolvente com projetos voltados ao mercado de trabalho e instrução ao vivo de especialistas. Se você for aceito no programa completo de mestrado, seu curso do MasterTrack conta para o seu diploma.

Graduação

Transforme seu currículo com um um diploma on-line de uma universidade de ponta por um preço inovador. Nossa experiência de aprendizagem de nível modular lhe dará a habilidade de estudar on-line a qualquer momento e ganhar créditos ao finalizar as tarefas do seu curso. Você receberá a mesma quantidade de créditos que os alunos que frequentam as aulas no campus. Os diplomas do Coursera custam muito menos comparados com outros programas presenciais.

Cursos de Digital Marketing

Explore 100% das graduações e certificados on-line na Coursera

Mostrando 291 resultados totais para "digital marketing"

Searches related to digital marketing

digital marketing specialization

digital marketing capstone

free digital marketing

free courses digital marketing

маркетинговая стратегия в digital среде (digital marketing strategy)

integrated marketing communications: advertising, public relations, digital marketing and more

marketing digital

pilares de marketing digital

Em resumo, aqui estão 10 dos nossos cursos mais populares digital marketing

Habilidades que você pode aprender em Marketing

Perguntas frequentes sobre Marketing digitalMarketing Digital

O que o Coursera tem a oferecer

Os melhores cursos on-line

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