Sobre este Programa de cursos integradosSobre esta Especialização
cursos 100% online

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Cronograma flexível

Cronograma flexível

Definição e manutenção de prazos flexíveis.
Nível iniciante

Nível iniciante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 7 meses para completar

3 horas/semana sugeridas
Idiomas disponíveis

Inglês

Legendas: Inglês, Vietnamita, Portuguese (Brazilian), Espanhol, Chinês (simplificado), Coreano, Árabe...

O que você vai aprender

  • Check

    How to evaluate industry evolution

  • Check

    How to build and sustain competitive advantage

  • Check

    How to formulate and assess business strategies

  • Check

    How to align efforts to organizational strategy

Habilidades que você terá

Strategic AnalysisStrategic ManagementStrategic ThinkingBusiness Strategy
cursos 100% online

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Cronograma flexível

Cronograma flexível

Definição e manutenção de prazos flexíveis.
Nível iniciante

Nível iniciante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 7 meses para completar

3 horas/semana sugeridas
Idiomas disponíveis

Inglês

Legendas: Inglês, Vietnamita, Portuguese (Brazilian), Espanhol, Chinês (simplificado), Coreano, Árabe...

Como funciona o programa de cursos integrados

Fazer cursos

Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.

Projeto prático

Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.

Obtenha um certificado

Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.

how it works

Este Programa de cursos integrados contém 6 cursos

Curso1

Foundations of Business Strategy

4.8
1,025 classificações
213 avaliações
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple....
Curso2

Foundations of Business Strategy

36 avaliações
This version of the course is no longer accepting new enrollments. To view and enroll in the updated version of this course, please visit this page: https://www.coursera.org/learn/foundations-business-strategy In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals....
Curso3

Advanced Business Strategy

4.8
489 classificações
80 avaliações
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India....
Curso4

Business Growth Strategy

4.7
315 classificações
47 avaliações
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors....

Instrutores

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business
Avatar

Scott Snell

E. Thayer Bigelow Research Professor in Business Administration
Darden School of Business

Sobre University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Perguntas Frequentes – FAQ

  • Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.

  • Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.

  • Esta Especialização não carrega créditos universitários, mas algumas universidades podem optar por aceitar certificados de especialização como crédito. Verifique com sua instituição para saber mais.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

  • Each course in the Specialization is offered on demand, with cohorts opening each month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over. The Capstone is offered a few times per year.

  • No background knowledge is required. This Specialization is designed for all professionals interested in enhancing their business strategy skills, including executives, entrepreneurs, management consultants, financial analysts, and nonprofit sector leaders and employees.

  • We suggest you take the courses in the order presented to get maximum benefit from the materials.

  • You will be able to conduct a strategic analysis, make recommendations for firm positioning and value creation, analyze a firm’s market position and capabilities alongside industry dynamics, and execute a strategic analysis.

  • Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission.

  • Our video lectures are designed to be self-contained; therefore, we suggest but do not require readings. The suggested readings have been selected to enhance the course experience; however, not all of the intellectual property owners of these materials make them freely available on the internet. While we strive to find sources of additional materials which are freely available, sometimes the best additional materials we would like to alert students to (books, magazine articles, journal articles or newspaper articles) are only available from their respective copyright owners for compensation. Rather than not alert the students to these materials, we have decided to list them and let students make their own decision on whether they would like to invest the money to view these materials.

  • All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.