Programa de cursos integrados Estratégia de Negócios

Inicia em Sep 20

Programa de cursos integrados Estratégia de Negócios

Steer Your Business to Success. Generate value and demonstrate global impact in four courses.

Sobre esse Programa de cursos integrados

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own. Top-rated Capstone Projects will be reviewed by Professors Michael J. Lenox and Jared D. Harris, and as many as the top 50 will qualify for an application fee waiver if they are interested in applying to one of Darden's MBA programs.

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5 courses

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Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Os Fundamentos da Estratégia de Negócios

    4 weeks of study, 5-6 hours/week
    English, Vietnamese, Portuguese (Brazilian)

    Sobre o curso

    Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful b
  2. CURSO 2

    Estratégias Avançadas de Negociação

    4 semanas de estudo, 5-6 horas/semana
    English, Korean

    Sobre o curso

    Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (intern
  3. CURSO 3

    Business Growth Strategy

    4 weeks, 2-4 hours/week
    English, Korean

    Sobre o curso

    Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established
  4. CURSO 4

    Strategic Planning and Execution

    4 semanas de estudo, 1-3 horas por semana
    English, Vietnamese

    Sobre o curso

    Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy exe
  5. CURSO 5

    Business Strategy in Practice (Project-centered Course)

    Próxima sessão: Sep 24
    8 weeks of study, 2-4 hours/week

    Sobre o curso

    A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for


  • University of Virginia

    The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded, and responsible leaders.

    A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

  • Michael Lenox

    Michael Lenox

    Senior Associate Dean and Chief Strategy Officer
  • Jared Harris

    Jared Harris

    Samuel L. Slover Research Chair in Business Administration
  • Scott Snell

    Scott Snell

    E. Thayer Bigelow Research Professor in Business Administration