Business Strategy Specialization

Starts Aug 21

Business Strategy Specialization

Steer Your Business to Success

Generate value and demonstrate global impact in four courses.

About This Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

Created by:

courses
5 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Foundations of Business Strategy

    Upcoming session: Aug 21 — Sep 25.
    Commitment
    4 weeks of study, 5-6 hours/week
    Subtitles
    English, Vietnamese, Portuguese (Brazilian)

    About the Course

    Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
  2. COURSE 2

    Advanced Business Strategy

    Current session: Aug 14 — Sep 18.
    Commitment
    4 weeks of study, 2-6 hours/week
    Subtitles
    English

    About the Course

    Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
  3. COURSE 3

    Business Growth Strategy

    Upcoming session: Aug 21 — Sep 25.
    Commitment
    4 weeks, 2-5 hours/week
    Subtitles
    English

    About the Course

    Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
  4. COURSE 4

    Strategic Planning and Execution

    Upcoming session: Aug 21 — Sep 25.
    Commitment
    4 weeks of study, 2-5 hours/week
    Subtitles
    English

    About the Course

    Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
  5. COURSE 5

    Business Strategy in Practice (Project-centered Course)

    Upcoming session: Oct 23 — Dec 25.
    Commitment
    8 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Course

    A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

Creators

  • University of Virginia

    The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded, and responsible leaders.

    A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

  • Michael Lenox

    Michael Lenox

    Senior Associate Dean and Chief Strategy Officer
  • Jared Harris

    Jared Harris

    Samuel L. Slover Research Chair in Business Administration
  • Scott Snell

    Scott Snell

    Senior Associate Dean for Executive Education

FAQs

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