This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
oferecido por
Estratégias avançadas de otimização de mecanismos de pesquisa
Universidade da Califórnia, DavisInformações sobre o curso
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Habilidades que você terá
- Data Analysis
- Analytics
- Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Introduction
Take Your Website Global
Make the Most of Mobile and App SEO
Identify Metrics to Drive Performance
Avaliações
- 5 stars69,35%
- 4 stars18,27%
- 3 stars7,26%
- 2 stars1,76%
- 1 star3,33%
Principais avaliações do ESTRATÉGIAS AVANÇADAS DE OTIMIZAÇÃO DE MECANISMOS DE PESQUISA
The course was pretty cool, if you are already pretty deep into SEO this is a good refresher. If you are new to SEO the fundamentals course might be a better starting point.
This is an excellent course to expand your mindset. You can learn new tactics to implement in your SEO Strategy since minute 1.
This was an amazing experience. I am grateful for the opportunity to learn deep techniques in SEO strategies.
Very good course, But not as good as the others. Maybe it got too deep on very specific things. Thanks for offering this. Appreciate very much. Best regards.
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