This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Este curso faz parte do Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)
Estratégias avançadas de otimização de mecanismos de pesquisa
oferecido por
Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)Universidade da Califórnia, Davis
Informações sobre o curso
4.5
289 classificações
O que você vai aprender
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Habilidades que você terá
Data AnalysisAnalyticsMarketingMathematical Optimization
Programa - O que você aprenderá com este curso
Semana
17 horas para concluir
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
12 vídeos (total de (Total 66 mín.) min), 6 leituras, 1 teste
12 videos
Course Overview3min
Welcome to Technical Search Engine Optimization2min
Discover What Technical SEO Can Do for Your Website4min
Compare Website Performance and Analysis Tools6min
Compare Plug-in Tools for Technical SEO5min
Find and Fix Technical Issues on Your Website6min
Heighten Visibility with Google Quick Answers4min
Boost Website Accessibility5min
Take Action with Analysis Tools to Improve Site Architecture6min
Analyze and Accelerate Page Load Speed6min
Conduct and Document a Website Audit6min
Achieve Positive Change Working with Stakeholders8min
6 leituras
A Note from UC Davis10min
Use Canonical URLs10min
Indicate Paginated Content10min
Pagination with rel=“next” and rel=“prev”10min
Infinite Scroll Search-Friendly Recommendations10min
Registration and Subscription Sites10min
1 exercício prático
Intermediate Technical SEO20min
Semana
27 horas para concluir
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
9 vídeos (total de (Total 68 mín.) min), 4 leituras, 1 teste
9 videos
Prepare Your Framework for Global Expansion9min
Strategize to Grasp Global Opportunities8min
Use Principles and Practices to Win on a Global Level7min
Align with Search Engines’ Global Guidance8min
Structure Your URLs for Greatest Global Impact5min
Employ Localization to Best Serve Global Customers9min
Engage Launch Strategies for Global Web Marketing9min
Validate Global SEO and Empower Stakeholders for Global Roles6min
4 leituras
International SEO Considerations10min
How to Make the Most Out of an International SEO Campaign10min
Multi-regional and Multilingual Sites10min
Use hreflang for Language and Regional URLs10min
1 exercício prático
Take Your Website Global20min
Semana
38 horas para concluir
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
8 vídeos (total de (Total 56 mín.) min), 7 leituras, 2 testes
8 videos
Grasp the Huge Opportunity in Mobile and Apps4min
Check this List of Mobile Friendly Best Practices7min
Beat the Competition with Easy-to-Find Apps8min
Use Keywords to Optimize and Localize Your App Store6min
Interpret and Use Data to Competitive Benefit9min
Generate Great Business Results from Case Studies9min
Take Advantage of Innovations and Future Trends6min
7 leituras
Mobile Friendly Aspects of Web Design (Resource)10min
How to Get Started with Mobile Friendliness10min
The Larger Context of Mobile10min
How to Choose Your First Google Play ASO Keyword10min
Get Discovered on Google Play Search10min
Support HTTP URLs in Your App10min
App Indexing10min
1 exercício prático
Make the Most of Mobile App SEO20min
Semana
43 horas para concluir
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
10 vídeos (total de (Total 58 mín.) min), 3 leituras, 1 teste
10 videos
Make Sense of Today’s Data to Provide Future Insights3min
Overcome Common Mistakes & Errors in Data Analysis7min
Quantify Success with Many Useful Metrics13min
Measure What Matters with Data Analysis Tools5min
Benefit by Learning to Use Google Analytics3min
Analyze Data Reports to Increase Revenue4min
Consider Advanced Analytics to Drive Business8min
Enhance Performance with Enterprise-Level Platforms4min
Course Summary4min
3 leituras
Measuring & Tracking Success of Your SEO Strategy10min
The 14 Most Important SEO Metrics10min
Metrics for Monitoring SEO Health10min
1 exercício prático
Identify Metrics to Drive Performance20min
17%
comecei uma nova carreira após concluir estes cursos
12%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por AV•Aug 11th 2016
The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.
por AG•Nov 16th 2016
This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.
Instrutores
Dave Lloyd
Senior Manager, Global Search MarketingAdobe Systems
Sobre Universidade da Califórnia, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Sobre o Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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