Informações sobre o curso
16,837 visualizações recentes

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Aprox. 14 horas para completar

Sugerido: 4-6 weeks of study, 5-7 hours/week...

Inglês

Legendas: Inglês, Vietnamita

O que você vai aprender

  • Check

    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

Habilidades que você terá

Data AnalysisAnalyticsMarketingMathematical Optimization

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Aprox. 14 horas para completar

Sugerido: 4-6 weeks of study, 5-7 hours/week...

Inglês

Legendas: Inglês, Vietnamita

Os alunos que estão fazendo este Course são

  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Marketing Analysts
  • Marketing Managers

Programa - O que você aprenderá com este curso

Semana
1
7 horas para concluir

Introduction

12 vídeos (Total 66 mín.), 5 leituras, 1 teste
12 videos
Welcome to Technical Search Engine Optimization2min
Discover What Technical SEO Can Do for Your Website4min
Compare Website Performance and Analysis Tools6min
Compare Plug-in Tools for Technical SEO5min
Find and Fix Technical Issues on Your Website6min
Heighten Visibility with Google Quick Answers4min
Boost Website Accessibility5min
Take Action with Analysis Tools to Improve Site Architecture6min
Analyze and Accelerate Page Load Speed6min
Conduct and Document a Website Audit6min
Achieve Positive Change Working with Stakeholders8min
5 leituras
A Note from UC Davis10min
Use Canonical URLs10min
Indicate Paginated Content10min
Infinite Scroll Search-Friendly Recommendations10min
Registration and Subscription Sites10min
1 exercício prático
Intermediate Technical SEO20min
Semana
2
7 horas para concluir

Take Your Website Global

9 vídeos (Total 68 mín.), 4 leituras, 1 teste
9 videos
Prepare Your Framework for Global Expansion9min
Strategize to Grasp Global Opportunities8min
Use Principles and Practices to Win on a Global Level7min
Align with Search Engines’ Global Guidance8min
Structure Your URLs for Greatest Global Impact5min
Employ Localization to Best Serve Global Customers9min
Engage Launch Strategies for Global Web Marketing9min
Validate Global SEO and Empower Stakeholders for Global Roles6min
4 leituras
International SEO Considerations10min
How to Make the Most Out of an International SEO Campaign10min
Multi-regional and Multilingual Sites10min
Use hreflang for Language and Regional URLs10min
1 exercício prático
Take Your Website Global20min
Semana
3
8 horas para concluir

Make the Most of Mobile and App SEO

8 vídeos (Total 56 mín.), 7 leituras, 2 testes
8 videos
Grasp the Huge Opportunity in Mobile and Apps4min
Check this List of Mobile Friendly Best Practices7min
Beat the Competition with Easy-to-Find Apps8min
Use Keywords to Optimize and Localize Your App Store6min
Interpret and Use Data to Competitive Benefit9min
Generate Great Business Results from Case Studies9min
Take Advantage of Innovations and Future Trends6min
7 leituras
Mobile Friendly Aspects of Web Design (Resource)10min
How to Get Started with Mobile Friendliness10min
The Larger Context of Mobile10min
How to Choose Your First Google Play ASO Keyword10min
Get Discovered on Google Play Search10min
Support HTTP URLs in Your App10min
App Indexing10min
1 exercício prático
Make the Most of Mobile App SEO20min
Semana
4
3 horas para concluir

Identify Metrics to Drive Performance

10 vídeos (Total 58 mín.), 3 leituras, 1 teste
10 videos
Make Sense of Today’s Data to Provide Future Insights3min
Overcome Common Mistakes & Errors in Data Analysis7min
Quantify Success with Many Useful Metrics13min
Measure What Matters with Data Analysis Tools5min
Benefit by Learning to Use Google Analytics3min
Analyze Data Reports to Increase Revenue4min
Consider Advanced Analytics to Drive Business8min
Enhance Performance with Enterprise-Level Platforms4min
Course Summary4min
3 leituras
Measuring & Tracking Success of Your SEO Strategy10min
The 14 Most Important SEO Metrics10min
Metrics for Monitoring SEO Health10min
1 exercício prático
Identify Metrics to Drive Performance20min
4.5
81 avaliaçõesChevron Right

11%

comecei uma nova carreira após concluir estes cursos

17%

consegui um benefício significativo de carreira com este curso

Principais avaliações do Estratégias avançadas de otimização de mecanismos de pesquisa

por AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

por AGNov 16th 2016

This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.

Instrutores

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

Sobre Universidade da Califórnia, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Otimização de mecanismos de pesquisa (SEO)

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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