In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.
Informações sobre o curso
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Resultados de carreira do aprendiz
29%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
13%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Coreano, Árabe, Chinês (simplificado)
Habilidades que você terá
Data AnalysisBusiness AnalysisBusiness AnalyticsBusiness Process
Resultados de carreira do aprendiz
29%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
13%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Coreano, Árabe, Chinês (simplificado)
oferecido por
Universidade Duke
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
Programa - O que você aprenderá com este curso
28 minutos para concluir
About This Specialization and Course
This Coursera Specialization: Excel to MySQL: Analytic Techniques for Business, is about how 'Big Data' interacts with business, and how to use data analytics to create value for businesses. This specialization consists of four courses and a final Capstone Project, where you will apply your skills to real-world business process. You will learn to perform sophisticated data-analysis functions using powerful software tools such as Microsoft Excel, Tableau, and MySQL. To learn more, watch the video and review the specialization overview document we provided. In the first course of the specialization: Business Metrics for Data-Driven Companies, you will be able to learn best practices for using data analytics to make any company more competitive and more profitable; learn to recognize the most critical business metrics and distinguish those from mere data; understand the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies; and know exactly the skills required to be hired for, and succeed at, these high-demand jobs. Finally, using a 20-item checklist for evaluating a business, you'll be able to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive, and how they use data-analytics techniques to out-compete traditional companies.To get started, please begin with the video 'About This Specialization.'I hope you enjoy this week's materials!
28 minutos para concluir
2 vídeos (Total 8 mín.), 2 leituras
2 leituras
Specialization Overview10min
Course Overview10min
2 horas para concluir
Introducing Business Metrics
Welcome! This week we will explore business metrics - the critical numbers that help companies figure out how to survive and thrive. Inside every pile of data is a vital metric trying to get out! By the end of this week, you will be able to: distinguish business metrics from mere business data; identify critical business metrics such as cash flow, profitability, and online retail marketing metrics; distinguish revenue, profitability and risk metrics; and distinguish traditional from dynamic metrics. Included in this week’s course materials is a Cash Flow and P&L statement for Egger’s Roast Coffee, as a supplemental document, so be sure to review it carefully and refer to the glossary for key information.
2 horas para concluir
11 vídeos (Total 90 mín.), 1 leitura, 1 teste
11 videos
Distinguishing Revenue, Profitability, and Risk Metrics6min
Distinguishing Traditional and Dynamic Metrics6min
Egger’s Roast Coffee Case Study Part 1 – Definitions13min
Egger’s Roast Coffee Case Study Part 2 – How a Profitable, Growing Company can go Bankrupt12min
Revenue Metrics – Traditional Enterprise Sales Funnel8min
Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part 18min
Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part 26min
Profitability/Efficiency Metrics: Inventory Management10min
Profitability/Efficiency Metrics: Hotel Room Occupancy Optimization9min
Risk Metrics: Leverage and Reputational Risk4min
1 leituras
Egger's Roast Coffee Cash Flow and P&L Statements10min
1 exercício prático
Business Metrics30min
2 horas para concluir
Working in the Business Data Analytics Marketplace
Welcome! This week, we will meet some great people - all former students of mine - now working at super-interesting and exciting jobs as business analysts, business data analysts, or data scientists. We’ll explore what they do, how their role relates to big data, and the skills they needed to get hired! Our hope is this information will give you a better understanding of the type of data-related job you might apply for once you've completed this specialization, and a sense of the type of company you would find most appealing to work for. By the end of this week, you will be able to: differentiate among different job roles within a company that work with data; identify how each role works with data; and describe the skills required to perform each job role. You will differentiate how different types of companies relate to big data culture, and rank any company according to a 20-item checklist. You will also learn to differentiate how different types of companies relate to big data culture. Included in this week’s materials is a 20-item checklist to rank companies. This week also includes in-video polls so you can see how others are ranking their businesses.
2 horas para concluir
15 vídeos (Total 77 mín.), 2 leituras, 1 teste
15 videos
The Business Analyst7min
An Interview with Business Analyst Shambhavi Vashishtha6min
Distinguishing the Business Data Analyst and Business Analyst Roles3min
An Interview with Business Data Analyst Tiffany Yu4min
The Data Scientist5min
An Interview with Data Scientist Dai Li4min
The Senior Software Engineer2min
Overview of 5 Types of Companies as They Relate to Big Data4min
Traditional Strategic Business Consulting4min
Bricks-and-Mortar Companies7min
Barnes and Noble Case Study4min
Strategic Business Consulting - Focus on Software/IT Systems Integration3min
Hardware and Software Companies7min
Digital Companies5min
2 leituras
Summary of Job Requirements for Data-Centric Roles10min
20-Item Checklist for Evaluating A Business10min
1 exercício prático
Working in the Business Data Analytics Marketplace30min
2 horas para concluir
Going Deeper into Business Metrics
Welcome! This week we’re going to go deeper into the critically-important metrics for web marketing - metrics every type of business needs to understand in order to survive. We’ll dive into the 'vertical' market of financial services - where digital companies are threatening to take away the market from traditional 'brick-and- mortar' companies.By the end of this week, you will be able to: Identify critical business metrics for all companies engaged in web-based marketing; and identify critical business metrics for financial services companies. You’ll find additional website links that expand some of the course materials covered in this week’s video lectures.
2 horas para concluir
7 vídeos (Total 63 mín.), 1 leitura, 1 teste
7 videos
Web Marketing - AdWord Metrics7min
Web Marketing - Segmentation5min
Financial Services Metrics - Money Management and Investing13min
The Equivalence of Different Returns –The Sharpe Ratio8min
Four Types of Money Managers and Their Performance Metrics14min
Venture Capital and Private Equity Investors6min
1 leituras
Links Cited In AdWords Metric Video10min
1 exercício prático
Going Deeper into Business Metrics30min
2 horas para concluir
Applying Business Metrics to a Business Case Study
This week contains the final course assignment, a peer assessment in which you will identify business metrics of interest in a case example, describe those metrics, and propose a business process change that could be supported by the metric chosen.
2 horas para concluir
1 leitura
1 leituras
A Look Ahead10min
Avaliações
Principais avaliações do MÉTRICAS DE NEGÓCIOS PARA EMPRESAS VOLTADAS PARA DADOS
por AA5 de Mar de 2017
i really enjoyed the course and learn a lot of things about business analysis and how to distinguish between different metrics and which of them can we use for immediate changing in business processes
por AS11 de Jun de 2020
It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.
por AR19 de Abr de 2020
It's a great course because even it's based on theory not practical(Which cover in next courses in specialization) but still, at final assignment submission, you feel great that you tackle a problem.
por JH13 de Jun de 2018
I very much enjoyed this course, which helped me build the knowledge foundation of business metrics and other basics. The capstone is very helpful for me to have a taste of business case analytics.
Sobre Programa de cursos integrados Excel para MySQL: técnicas analíticas para negóciosExcel para MySQL: Técnicas Analíticas para Negócios
Formulate data questions, explore and visualize large datasets, and inform strategic decisions.
In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.
The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
Will I receive a transcript from Duke University for completing this course?
No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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