- Marketing Strategy
- Data Analysis
- Marketing Mix Optimization
- Statistics for Marketing
- Advertising Effectiveness Evaluation
- Marketing
- Digital Marketing
- Python Programming
- Tableau Software
- Data Visualization (DataViz)
- Statistical Analysis
- Linear Regression
Certificado Profissional Análise de marketing da Meta
Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 5 months or less. No degree or prior experience required.
oferecido por

O que você vai aprender
Collect, sort, evaluate, and visualize marketing data
Summarize and analyze data using marketing analytics methods
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to test ad effectiveness and evaluate the results
Habilidades que você terá

Sobre este Certificado profissional
Projeto de Aprendizagem Aplicada
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply marketing data analysis practically, such as:Â
- Identifying data sources
- Using Python to sort data
- Using Tableau to visualize results
- Evaluating advertising effectiveness
- Optimizing the sales funnel
- Optimizing marketing campaigns using Meta Ads Manager
Your results could be added to a portfolio to share with a future employer or use at your own business.
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
O que é um Certificado Profissional?
Adquira o conhecimento para garantir uma vaga
Não importa se quer começar uma nova carreira ou aperfeiçoar a atual: os Certificados Profissionais do Coursera ajudam você a ficar pronto para conseguir uma vaga. Aprenda no seu ritmo, quando e onde for melhor para você. Matricule-se já e descubra um novo plano de carreira com o teste grátis de 7 dias. Você pode parar o aprendizado por um tempo ou cancelar a inscrição quando quiser.
Projetos práticos
Use o conhecimento adquirido com projetos práticos e crie um portfólio que mostre que é o candidato ideal a possÃveis empregadores. Você precisará concluir o(s) projeto(s) para receber o Certificado.
Obtenha uma credencial na carreira
Depois de concluir todos os cursos no programa, você receberá o certificado para compartilhar com sua rede profissional, bem como terá acesso a recursos de apoio à carreira para ajudá-lo a começar com o pé direito. Muitos Certificados Profissionais contam com parceiros de contratação que reconhecem as qualificações do Certificado Profissional, enquanto outros ajudam a preparar você para um exame de certificação. É possÃvel obter mais informações sobre o que pode ser feito com um Certificado Profissional nas páginas especÃficas.

Este Certificado profissional contém 6 cursos
Marketing Analytics Foundation
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Introduction to Data Analytics
This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analyzing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheet and SQL queries. You will also be introduced to using the Python programming language to manipulate datasets as an alternative to spreadsheets. You will learn foundational programming concepts and how they apply to marketing. You will also learn how to use Tableau to create data visualizations and dashboards.
Statistics for Marketing
This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.
oferecido por

Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Perguntas Frequentes – FAQ
Qual é a polÃtica de reembolso?
Posso me inscrever em um único curso?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Who is Aptly?
How long does it take to complete the Meta Marketing Analytics Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Meta Marketing Analytics Professional Certificate?
What will I be able to do upon completing the Meta Marketing Analytics Professional Certificate?
Will I only learn about marketing analytics on Meta?
Will I get help finding a new job?
Mais dúvidas? Visite o Central de Ajuda ao estudante.