This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Este curso faz parte do Certificado Profissional Marketing em mídias sociais do Facebook
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 15 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Habilidades que você terá
Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 15 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programa - O que você aprenderá com este curso
4 horas para concluir
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 horas para concluir
14 vídeos (Total 75 mín.), 8 leituras, 3 testes
3 horas para concluir
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
3 horas para concluir
13 vídeos (Total 120 mín.), 1 leitura, 2 testes
3 horas para concluir
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 horas para concluir
6 vídeos (Total 21 mín.), 3 leituras, 3 testes
4 horas para concluir
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4 horas para concluir
6 vídeos (Total 32 mín.), 3 leituras, 3 testes
Avaliações
Principais avaliações do INTRODUCTION TO SOCIAL MEDIA MARKETING
por RS16 de Jan de 2021
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
por MP26 de Dez de 2020
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
por TN28 de Nov de 2020
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
por FB10 de Jan de 2021
The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.
Sobre Certificado Profissional Marketing em mídias sociais do Facebook
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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