Informações sobre o curso
50,074 visualizações recentes

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...

Inglês

Legendas: Inglês

Habilidades que você terá

ManagementContent MarketingCopywritingWriting

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
2 horas para concluir

The Content Marketing Ecosystem

In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.

...
9 vídeos ((Total 32 mín.)), 3 leituras, 1 teste
9 videos
Module Introduction1min
What Should Content Do?6min
Overview of the Structure for Effective Content4min
Building Your Professional Brand4min
Tips for Building Your Professional Brand5min
I Have My Site, Now What?4min
Interview with Stefanie Flaxman - Editor-in-Chief1min
Interview with Stefanie Flaxman - Content Calendar38s
3 leituras
A Note from UC Davis10min
The 5 P Approach to Copy that Crushes It35min
Content Marketing Research (The Crucial First Step)35min
1 exercício prático
The Content Marketing Ecosystem22min
Semana
2
5 horas para concluir

The Strategic Context (The 7A Framework)

After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence.

...
10 vídeos ((Total 69 mín.)), 4 leituras, 1 teste
10 videos
Overview of the 7A Framework11min
The First 2 A's of the Framework: Agility & Authenticity1min
Stealing Headlines for Attention8min
Capturing Audience Attention10min
Actions Steps 1, 2, 38min
Call-to-Action & Risk Reversal11min
Expanding Your Network10min
Your "About" Page4min
The Last 2 A's of the Framework: Authority & Audience1min
4 leituras
The Business Case for Agile Content Marketing30min
A Content Marketing Strategy That Works30min
Content Marketing (How to Build an Audience that Builds Your Business)35min
7A Framework35min
1 exercício prático
The Strategic Context (7A Framework)24min
Semana
3
5 horas para concluir

Mapping the Journey: Crafting a Content Marketing Strategy

In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.

...
5 vídeos ((Total 14 mín.)), 1 leitura, 2 testes
5 videos
Mapping the Journey1min
Empathy Maps47s
Experience Maps1min
Two Keys to Creating Irresistible Content9min
1 leituras
Internet Marketing for Smart People2h
1 exercício prático
Mapping the Journey: Crafting a Content Marketing Strategy22min
Semana
4
6 horas para concluir

The Strategic Types of Content

In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.

...
6 vídeos ((Total 6 mín.)), 5 leituras, 2 testes
6 videos
Attraction Content36s
Affinity Content1min
Action Content58s
Making Action Content Actionable1min
Authority Content49s
5 leituras
How to Create Content That Converts30min
How to Write Magnetic Headlines45min
Keyword Research (A Real World Guide)30min
How to Create Compelling Content40min
Email Marketing (How to Push Send and Grow Your Business)50min
1 exercício prático
The Strategic Types of Content20min
4.5
97 avaliaçõesChevron Right

50%

comecei uma nova carreira após concluir estes cursos

41%

consegui um benefício significativo de carreira com este curso

Principais avaliações do The Strategy of Content Marketing

por NJNov 5th 2018

Amazing course! I learn various new words and phrases that impress me a lot.\n\nI have sent my wordpress link. Kindly review me how am going.\n\nhttp://nj2016.wordpress.com

por MCJan 22nd 2018

It's a rich content course with great insights that will definitely help you become a better writter, know and reach your target, understand metrics and more!

Instrutores

Avatar

Sonia Simone

Chief Content Officer
Rainmaker Digital, LLC

Sobre Universidade da Califórnia, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.