Informações sobre o curso
4.5
248 classificações
79 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

ManagementContent MarketingCopywritingWriting
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

The Content Marketing Ecosystem

In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar....
Reading
9 videos (Total 32 min), 2 leituras, 1 teste
Video9 videos
Module Introduction1min
What Should Content Do?6min
Overview of the Structure for Effective Content4min
Building Your Professional Brand4min
Tips for Building Your Professional Brand5min
I Have My Site, Now What?4min
Interview with Stefanie Flaxman - Editor-in-Chief1min
Interview with Stefanie Flaxman - Content Calendarmin
Reading2 leituras
The 5 P Approach to Copy that Crushes It35min
Content Marketing Research (The Crucial First Step)35min
Quiz1 exercício prático
The Content Marketing Ecosystem22min
Semana
2
Horas para completar
5 horas para concluir

The Strategic Context (The 7A Framework)

After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence....
Reading
10 videos (Total 69 min), 4 leituras, 1 teste
Video10 videos
Overview of the 7A Framework11min
The First 2 A's of the Framework: Agility & Authenticity1min
Stealing Headlines for Attention8min
Capturing Audience Attention10min
Actions Steps 1, 2, 38min
Call-to-Action & Risk Reversal11min
Expanding Your Network10min
Your "About" Page4min
The Last 2 A's of the Framework: Authority & Audience1min
Reading4 leituras
The Business Case for Agile Content Marketing30min
A Content Marketing Strategy That Works30min
Content Marketing (How to Build an Audience that Builds Your Business)35min
7A Framework35min
Quiz1 exercício prático
The Strategic Context (7A Framework)24min
Semana
3
Horas para completar
5 horas para concluir

Mapping the Journey: Crafting a Content Marketing Strategy

In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content....
Reading
5 videos (Total 14 min), 1 leitura, 2 testes
Video5 videos
Mapping the Journey1min
Empathy Mapsmin
Experience Maps1min
Two Keys to Creating Irresistible Content9min
Reading1 leituras
Internet Marketing for Smart Peoplemin
Quiz1 exercício prático
Mapping the Journey: Crafting a Content Marketing Strategy22min
Semana
4
Horas para completar
6 horas para concluir

The Strategic Types of Content

In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece. ...
Reading
6 videos (Total 6 min), 5 leituras, 2 testes
Video6 videos
Attraction Contentmin
Affinity Content1min
Action Contentmin
Making Action Content Actionable1min
Authority Contentmin
Reading5 leituras
How to Create Content That Converts30min
How to Write Magnetic Headlines45min
Keyword Research (A Real World Guide)30min
How to Create Compelling Content40min
Email Marketing (How to Push Send and Grow Your Business)50min
Quiz1 exercício prático
The Strategic Types of Content20min
4.5
79 avaliaçõesChevron Right
Direcionamento de carreira

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Benefício de carreira

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consegui um benefício significativo de carreira com este curso
Promoção de carreira

14%

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Melhores avaliações

por NJNov 5th 2018

Amazing course! I learn various new words and phrases that impress me a lot.\n\nI have sent my wordpress link. Kindly review me how am going.\n\nhttp://nj2016.wordpress.com

por APApr 13th 2018

Way more than I expected! Excellent course and real pleasure to read and listen to! Highly recommend it to everyone regardless of industry you work in.

Instrutores

Avatar

Sonia Simone

Chief Content Officer
Rainmaker Digital, LLC

Sobre University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

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