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    272 resultados referentes a "content marketing"

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      University of California, Davis

      The Strategy of Content Marketing

      Habilidades que você terá: Entrepreneurship, Strategy and Operations, Sales, Content Marketing, Brand Management, Strategy, Influencing, Leadership and Management, Communication, Marketing, Content Creation, Writing

      4.5

      (3.6k avaliações)

      Intermediate · Course · 1-3 Months

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      Meta

      Meta Social Media Marketing

      Habilidades que você terá: Advertising, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market (Economics), Market Research, Marketing, Media Market, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Social Media Marketing, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Target Audience, Visual Design, Writing

      4.8

      (11.4k avaliações)

      Beginner · Professional Certificate · 3-6 Months

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      Northwestern University

      Content Strategy for Professionals

      Habilidades que você terá: Accounting, Big Data, Business Analysis, Business Psychology, Communication, Computer Networking, Computer Programming, Data Analysis, Data Management, Entrepreneurship, Experience, Financial Analysis, General Statistics, Human Computer Interaction, Human Learning, Influencing, Leadership and Management, Marketing, Network Model, Other Programming Languages, Planning, Probability & Statistics, Programming Principles, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, User Experience, Web Development, Writing

      4.6

      (804 avaliações)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Habilidades que você terá: Social Media, Sales, Social Network, Marketing, Influencing, Communication, Strategy and Operations, Marketing Strategy, Business Psychology, Marketing Psychology

      4.8

      (4.8k avaliações)

      Mixed · Course · 1-4 Weeks

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      Coursera Project Network

      Search Engine Optimization (SEO) with Squarespace

      Habilidades que você terá: Back-End Web Development, Mathematical Optimization, Web Development, Digital Marketing, Marketing, Search Engine Optimization, Mathematics

      4.6

      (221 avaliações)

      Beginner · Guided Project · Less Than 2 Hours

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      University of California, Davis

      Search Engine Optimization (SEO)

      Habilidades que você terá: Accounting, Algorithms, Back-End Web Development, Communication, Data Analysis, Data Management, Data Model, Data Structures, Digital Marketing, Entrepreneurship, Forecasting, Human Computer Interaction, Influencing, Leadership and Management, Market Research, Marketing, Mathematics, Media Market, Persona Research, Probability & Statistics, Research and Design, Sales, Search Engine Optimization, Social Media, Social Media Marketing, Software Architecture, Software Engineering, Software Testing, Strategy, Strategy and Operations, Theoretical Computer Science, User Experience, Web Development

      4.6

      (10.9k avaliações)

      Beginner · Specialization · 3-6 Months

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      Gratuito

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      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Habilidades que você terá: Interactive Design, Research and Design, Storytelling, Creativity, Sales, Human Computer Interaction, Entrepreneurship, Strategy and Operations, Experience, Leadership and Management, Strategy, Writing, Computer Graphics, Communication, Interactivity, Audience, Marketing

      4.7

      (710 avaliações)

      Mixed · Course · 1-3 Months

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      Coursera Project Network

      Create a Promotional Video using Canva

      Habilidades que você terá: Marketing, Editing

      4.4

      (348 avaliações)

      Beginner · Guided Project · Less Than 2 Hours

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      IE Business School

      Storytelling in Branding and Content Marketing

      Habilidades que você terá: Content Marketing, Journalism, Storytelling, User Experience, Marketing, Influencing, Brand, Brand Management, Human Computer Interaction, Public Relations, Communication

      4.4

      (211 avaliações)

      Beginner · Course · 1-3 Months

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      Gratuito

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      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Habilidades que você terá: Strategy and Operations, Entrepreneurship, Sales, Leadership and Management, Strategy, Marketing, Brand, Marketing Strategy

      4.6

      (570 avaliações)

      Mixed · Course · 1-4 Weeks

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      Coursera Project Network

      How to Optimize Your Instagram Account

      Habilidades que você terá: Social Media, Communication, Marketing, Brand Management

      4.6

      (21 avaliações)

      Beginner · Guided Project · Less Than 2 Hours

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      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Habilidades que você terá: Brand Management, Digital Marketing, Marketing

      3.5

      (10 avaliações)

      Beginner · Guided Project · Less Than 2 Hours

    Pesquisas relacionadas a content marketing

    the strategy of content marketing
    storytelling in branding and content marketing
    viral marketing and how to craft contagious content
    créer du contenu marketing pour linkedin avec visme
    1234…23

    Em resumo, aqui estão 10 dos nossos cursos mais populares content marketing

    • The Strategy of Content Marketing: University of California, Davis
    • Meta Social Media Marketing: Meta
    • Content Strategy for Professionals: Northwestern University
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Search Engine Optimization (SEO) with Squarespace: Coursera Project Network
    • Search Engine Optimization (SEO): University of California, Davis
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Create a Promotional Video using Canva: Coursera Project Network
    • Storytelling in Branding and Content Marketing: IE Business School
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs

    Habilidades que você pode aprender em Marketing

    Mercado (economia) (28)
    Mídia Social (15)
    Estratégia De Marketing (14)
    Análise (13)
    Marcamarca (13)
    Marketing Digital (13)
    Análise De Marketing (11)
    Plano (11)
    Propaganda (9)
    Modelagem (9)
    Marketing De Mídia SocialMarketing De Mídia Social (9)
    Gestão De Marca (7)

    Perguntas frequentes sobre Content Marketing

    • Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

      Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    • A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

      Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    • Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

      You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    • Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    • People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    • Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Este conteúdo de Perguntas frequentes foi disponibilizado apenas para fins informativos. Os aprendizes são aconselhados a realizar pesquisas adicionais para garantir que os cursos e outras credenciais buscadas atendam a seus objetivos pessoais, profissionais e financeiros.
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