Para quem é direcionado este curso: This class is for anyone with a keen interest in understanding consumer psychology and choice. Both students and practitioners with little or no prior knowledge of neuroscience are welcome. Prior training in economics, psychology or related disciplines are not mandatory but recommended.


Desenvolvido por:   Copenhagen Business School

  • Thomas Zoëga Ramsøy

    Ministrado por:    Thomas Zoëga Ramsøy, PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience

    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre
NívelBeginner
Compromisso6 weeks of study, 5-6 hours/week
Idioma
English
Como ser aprovadoSeja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário
4.6 stars
Average User Rating 4.6Veja o que os aprendizes disseram
Programa

Perguntas frequentes
Como funciona
Trabalho
Trabalho

Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.

Ajuda dos seus colegas
Ajuda dos seus colegas

Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.

Certificados
Certificados

Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.

Desenvolvedores
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Classificações e avaliações
Avaliado em 4.6 de 5 decorrente de 245 avaliações

As a marketer, I see this course opening new horizons to optimize business offerings which other wouldn't have been possible. Being said that we are yet to explore ways of making neuromarketing afforable and easy to use so that we could integrate in day to day activities. Would require serious commitments on budget, adaptation and computational power. Great efforts and thank you Prof. Thomas Zoëga Ramsøy, Copenhagen Business School and Coursera for making this amazing course available.

One of the best online classes I have taken. Really opened up a very interesting emerging area of marketing and gave me some useful tools I am implementing at my company.

Excellent!

Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.



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