Who is this class for: This class is for anyone with a keen interest in understanding consumer psychology and choice. Both students and practitioners with little or no prior knowledge of neuroscience are welcome. Prior training in economics, psychology or related disciplines are not mandatory but recommended.


Created by:  Copenhagen Business School

  • Thomas Zoëga Ramsøy

    Taught by:  Thomas Zoëga Ramsøy, PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience

    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre
LevelBeginner
Commitment6 weeks of study, 5-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Syllabus

FAQs
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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Certificates

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Creators
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Ratings and Reviews
Rated 4.6 out of 5 of 452 ratings

Totally recommended for those who want to start involving in ad/media/marketing world.

Wonderful and interesting content. Really enjoyed the readings. Would suggest making the quizzes a bit longer/more challenging and including additional assignment for better application of learned coursework but overall a great course!

The course really did get me to understand the behavior part of a purchase and a;so what actually goes at the back of the head.Very informational.

I'm from a Biomedical Eng. background intending to study about marketing which made me choose this course. It was quite easy to understand since I have studied Biology and marketing piece too was well explained. It gives you a quite coherent understanding about the trend out there in the neuromarkting field, how it is being developed. I would recommend this course to anyone who really wants to study consumer behaviour stepping aside from conventional methods. Cheers! :)