How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Uma introdução à neurociência do consumidor e ao neuromarketingCopenhagen Business School
Informações sobre o curso
Habilidades que você terá
- 5 stars74,39%
- 4 stars20,42%
- 3 stars3,59%
- 2 stars1,03%
- 1 star0,55%
Principais avaliações do UMA INTRODUÇÃO À NEUROCIÊNCIA DO CONSUMIDOR E AO NEUROMARKETING
This course is comprehensive in terms of the syllabus. Needs more improvement in the way it is delivered. However, it's been an enjoyable and a thought-provoking experience to study this course.
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Very insightful course on the fundamentals of Neuromarketing and Neuroscience. Excellent presentations and concise learning opportunities for practical knowledge and useful implementation.
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
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