How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
oferecido por
Uma introdução à neurociência do consumidor e ao neuromarketing
Copenhagen Business SchoolInformações sobre o curso
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Resultados de carreira do aprendiz
30%
comecei uma nova carreira após concluir estes cursos
22%
consegui um benefício significativo de carreira com este curso
11%
recebi um aumento ou promoção
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 26 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing
Resultados de carreira do aprendiz
30%
comecei uma nova carreira após concluir estes cursos
22%
consegui um benefício significativo de carreira com este curso
11%
recebi um aumento ou promoção
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 26 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - O que você aprenderá com este curso
4 horas para concluir
What is Neuromarketing all About?
We first need to define the field – what are the key concepts, what are the key methods and reasons for employing neuroscience to study consumers and communication effects? In this module, we will introduce the topic and how some specific studies provide key insights into what neuroscience has to offer in relationship with more traditional methods.
4 horas para concluir
4 vídeos (Total 30 mín.), 2 leituras, 1 teste
5 horas para concluir
Attention & Consciousness
In the second module of this course we are turning to the functions of the brain, and we will first focus on attention and consciousness. This module will focus on some key concepts in attention and consciousness.
5 horas para concluir
4 vídeos (Total 68 mín.), 1 leitura, 1 teste
4 horas para concluir
Sensory Neuromarketing
In this module we will have contents filled on the topic of sensory neuromarketing. How are our senses affected differently as consumers? What can you do to organise your communications to better use all the senses? How does the brain actually use the senses? What tools do we have for assessing the use of senses, and how they affect consumers?
4 horas para concluir
5 vídeos (Total 65 mín.), 1 leitura, 1 teste
5 horas para concluir
Emotions & Feelings, Wanting & Liking
In this module, everything is about emotions and feelings, and the relationship between emotions and preference.
5 horas para concluir
4 vídeos (Total 76 mín.), 1 leitura, 1 teste
Avaliações
Principais avaliações do UMA INTRODUÇÃO À NEUROCIÊNCIA DO CONSUMIDOR E AO NEUROMARKETING
por PL23 de Jun de 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
por AM15 de Jul de 2020
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
por JF28 de Fev de 2021
Enjoyed the challenge [some of it ethical] and the new learning. Well devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS
por C27 de Mai de 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
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