Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Este curso faz parte do Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)
Advanced Content and Social Tactics to Optimize SEO
oferecido por
Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)Universidade da Califórnia, Davis
Informações sobre o curso
4.5
402 classificações
O que você vai aprender
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Habilidades que você terá
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Programa - O que você aprenderá com este curso
Semana
13 horas para concluir
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
10 vídeos (total de (Total 61 mín.) min), 2 leituras, 1 teste
10 videos
Course Overview2min
Content Marketing Ecosystem53s
Basics of SEO Recap3min
Value Links9min
Link Building7min
Do's & Don'ts Obtaining Links10min
Guest Posting6min
Basic Concepts of Content Marketing4min
Building Your Audience3min
The Content Marketing Ecosystem & SEO10min
2 leituras
A Note from UC Davis10min
The Art of SEO - Chapter 830min
1 exercício prático
Content Marketing Ecosystem30min
Semana
22 horas para concluir
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
6 vídeos (total de (Total 45 mín.) min), 1 leitura, 1 teste
6 videos
Social Media Links & SEO7min
Platform Demographics10min
Picking Your Platform7min
Principles of Building Audiences13min
Case Studies5min
1 leituras
The Art of SEO - Chapter 930min
1 exercício prático
Social Media Marketing20min
Semana
32 horas para concluir
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
5 vídeos (total de (Total 32 mín.) min), 1 leitura, 1 teste
5 videos
What Can Influencers Do For You?7min
Building the Relationship4min
First Steps in Collaboration12min
Advanced: Targeted Advertising6min
1 leituras
Influencer Marketing - What it is, and Why YOU need to be doing it15min
1 exercício prático
Influence Marketing20min
Semana
49 horas para concluir
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
8 vídeos (total de (Total 37 mín.) min), 2 leituras, 2 testes
8 videos
Market Data on Content Marketing6min
Anchor Content3min
Types of Enhanced Content6min
Partnerships3min
Case Studies7min
Review of the Basics6min
Course Summary1min
2 leituras
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15min
A Clear Path for Marketers to Surviving Content Shock15min
1 exercício prático
Creating World Class Content20min
67%
comecei uma nova carreira após concluir estes cursos
56%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
Instrutores
Eric Enge
Co-Author of "The Art of SEO"CEO, Stone Temple Consulting
Sobre Universidade da Califórnia, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Sobre o Programa de cursos integrados Otimização de mecanismos de pesquisa (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
