Programa de cursos integrados Search Engine Optimization (SEO)
Become an SEO Expert. Master search engine optimization tools and strategies
Sobre esse Programa de cursos integrados
Siga a ordem sugerida ou escolha a sua própria.
Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.
Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.
- Beginner Specialization.
- No prior experience required.
Introduction to Search Engine OptimizationSessão em andamento: Mar 27 — Mai 1.
- English, Greek
Sobre o cursoEver wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
Search Engine Optimization FundamentalsSessão em andamento: Mar 27 — Mai 1.
- 4 semanas de estudo, 1-3 horas por semana
Sobre o cursoGain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Optimizing a Website for SearchSessão em andamento: Mar 27 — Mai 1.
- 4 semanas de estudo, 2 - 3 horas por semana.
Sobre o cursoLearn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Advanced Content and Social Tactics to Optimize SEOSessão em andamento: Mar 27 — Mai 1.
- 4 weeks of study, 1-3 hours/week
Sobre o cursoDiscover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Advanced Search Engine Optimization StrategiesSessão em andamento: Mar 27 — Mai 1.
- 4-6 weeks of study, 5-7 hours/week
Sobre o cursoThis course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Website Optimization Client Report ProjectPróxima sessão: Jun 12 — Jul 17.
Sobre o Trabalho de ConclusãoSEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
Inscreva-se para iniciar seu teste gratuito de 7 dias
Unlimited access to all courses in the Specialization.
Assista a aulas, faça tarefas, participe de fóruns de discussão e mais.
Nenhuma taxa: basta cancelar antes do fim do teste se você perceber que não é o que procura.
Certificate when you complete.
Compartilhe em seu currículo e no LinkedIn.
Senior Manager, Global Search Marketing
Co-Author of "The Art of SEO"
SEO Manager & Lead SEO Instructor