Programa de cursos integrados Search Engine Optimization (SEO)
Become an SEO Expert. Master search engine optimization tools and strategies
Sobre esse Programa de cursos integrados
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Desenvolvido por:
6 courses
Siga a ordem sugerida ou escolha a sua própria.
Projetos
Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.
Certificados
Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.
Cursos
- Beginner Specialization.
- No prior experience required.
CURSO 1
Introduction to Search Engine Optimization
- Legendas
- English, Greek
Sobre o curso
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? WelcomeVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 2
Search Engine Optimization Fundamentals
- Compromisso
- 4 semanas de estudo, 1-3 horas por semana
- Legendas
- English
Sobre o curso
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and performVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 3
Optimizing a Website for Search
- Compromisso
- 4 semanas de estudo, 2 - 3 horas por semana.
- Legendas
- English
Sobre o curso
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporatingVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 4
Advanced Content and Social Tactics to Optimize SEO
- Compromisso
- 4 weeks of study, 1-3 hours/week
- Legendas
- English
Sobre o curso
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to estaVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 5
Advanced Search Engine Optimization Strategies
- Compromisso
- 4-6 weeks of study, 5-7 hours/week
- Legendas
- English
Sobre o curso
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. DVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 6
Website Optimization Client Report Project
Próxima sessão: Oct 29- Legendas
- English
Sobre o curso
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the diVocê pode optar por fazer apenas este curso. Saiba mais.
Desenvolvedores
Dave Lloyd
Senior Manager, Global Search Marketing
Eric Enge
Co-Author of "The Art of SEO"
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
FAQs
More questions? Visit the Learner Help Center.
