Informações sobre o curso
4.7
81 classificações
15 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 14 horas para completar

Sugerido: 6 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 14 horas para completar

Sugerido: 6 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
7 horas para concluir

Product

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge....
Reading
6 videos (Total 34 min), 7 leituras, 7 testes
Video6 videos
1.4 Effective Brainstorming Techniques7min
1.7 Giving Opinions in Brainstorming5min
1.9 Group Dynamics: What Role Will You Play?4min
1.12 Agreeing/Disagreeing In Meetings4min
1.16 Week 1 Review9min
Reading7 leituras
1.1 Weekly Goals and Advice from Instructors10min
1.3 Vocabulary Preview10min
Directions for Submitting Audio or Video10min
1.5 Why Brainstorming Works Best Online10min
1.10 How Group Dynamics Affect Decisions10min
1.14 Expressing Opinions-Sentence Stems10min
1.20 Quizlet Vocabulary Practice: Product10min
Quiz5 exercícios práticos
1.6 Checkpoint: Brainstorming12min
1.8 Checkpoint: Giving Opinions in Brainstorming10min
1.11 Checkpoint: Group Dynamics10min
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10min
1.19 Week 1 Test20min
Semana
2
Horas para completar
5 horas para concluir

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence....
Reading
6 videos (Total 33 min), 10 leituras, 6 testes
Video6 videos
2.4 Writing Surveys That Get You Actionable Insights4min
2.7 Visually Communicate Data with Charts5min
2.11 Chart and Graph Interpretation5min
2.14 Graph and Chart Presentation7min
2.17 Week 2 Review8min
Reading10 leituras
2.1 Weekly Goals and Advice from Instructors10min
2.3 Vocabulary Preview10min
2.5 Writing Survey Questions: a Useful Blog Post10min
2.9 Welcome to the Age of Experience10min
BONUS: 5 Key Metrics Measuring Brand Loyalty10min
2.13 Perceptual Edge: Problems and Solutions for Graphs10min
BONUS - Eight Tips for Writing Effective Survey Questions10min
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10min
BONUS - Writing Good Survey Questions Tips and Advice10min
2.20 Quizlet Vocabulary Practice: Product Perception10min
Quiz5 exercícios práticos
2.6 Checkpoint: Writing Effective Surveys10min
2.8 Checkpoint: Visual Communication - Charts8min
2.12 Checkpoint: Chart and Graph Interpretation6min
2.15 Checkpoint: Graph and Chart Presentation12min
2.19 Week 2 Test20min
Semana
3
Horas para completar
5 horas para concluir

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch....
Reading
6 videos (Total 33 min), 8 leituras, 5 testes
Video6 videos
3.4 Perception in Visual Communication4min
3.6 Visual Communication Strategies6min
3.8 Concise Language for Social Media Marketing5min
3.11 Clever and Catchy with Caution5min
3.18 Week 3 Review10min
Reading8 leituras
3.1 Weekly Goals and Advice from Instructors10min
3.3 Vocabulary Preview10min
3.5 It's All Gooooooooood10min
3.9 Excellent PowerPoint Examples10min
3.13 Nuts & Bolts ~ What is a Tagline?10min
3.15 Creating your Personal Tagline Worksheet10min
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10min
3.20 Quizlet Vocabulary Practice: Promotion10min
Quiz4 exercícios práticos
3.7 Checkpoint: Visual Communication8min
3.10 Checkpoint: Concise Language for Social Media Marketing10min
3.12 Checkpoint: Clever and Catchy with Caution8min
3.19 Week 3 Test16min
Semana
4
Horas para completar
3 horas para concluir

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles....
Reading
6 videos (Total 42 min), 8 leituras, 4 testes
Video6 videos
4.4 Cialdini's Principles of Influence - Part 16min
4.7 Cialdini's Principles of Influence - Part 26min
4.11 Power of One Word6min
4.15 Influential Language8min
4.18 Week 4 Review12min
Reading8 leituras
4.1 Weekly Goals and Advice from Instructors10min
4.3 Vocabulary Preview10min
4.5 "Why?" It works!10min
4.9 Metaphor, A Persuasive Heavy Weight10min
BONUS: Cialdini in His Own Words10min
BONUS: Social Proof in Action10min
4.13 How to Get People to Do Stuff: Nouns or Verbs?10min
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10min
Quiz4 exercícios práticos
4.8 Checkpoint: Principles of Influence8min
4.12 Checkpoint: Power of One Word6min
4.16 Checkpoint: Influential Language14min
4.19 Week 4 Test20min
4.7
15 avaliaçõesChevron Right
Direcionamento de carreira

40%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por DDApr 6th 2018

Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.

por ANMar 13th 2017

The was the best part of the specialization !\n\nHighly recommend it

Instrutores

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

Sobre Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

Sobre o Programa de cursos integrados Business English

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
Business English

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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