If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Informações sobre o curso
Universidade do Estado do Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
- 5 stars80,47%
- 4 stars16,22%
- 3 stars1,41%
- 2 stars0,78%
- 1 star1,10%
Principais avaliações do BUSINESS ENGLISH: MARKETING AND SALES
Thank you for the opportunity to be part of this course it was a great experience really worth learning and easy to follow.
I would like to applaud Coursera, I am happy I choose this platform for enhancement and I enjoyed this course it provided me the knowedge that will yeild excellence.
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
It is wonderful course to have taken. Bridging the gaps between communication in English language, and marketing and sales!
Sobre Programa de cursos integrados Inglês Empresarial
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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