What is public relations, and why is it important to study?

Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches. In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity. Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.

What kinds of careers can I have with expertise in public relations?

Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers. Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics , public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.

Can I learn public relations skills through online courses on Coursera?

Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level. These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.

Navegar>
Public Relations

Cursos de Public Relations

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Curso
Avaliado como 4.7 de 5 estrelas. 1252 análises
41k Alunos
Mixed
Social Media Marketing
Northwestern University
Programa de cursos integrados
Avaliado como 4.6 de 5 estrelas. 4109 análises
140k Alunos
Beginner
Introduction to Personal Branding
University of Virginia
Curso
Avaliado como 4.4 de 5 estrelas. 5535 análises
170k Alunos
Beginner
Social Psychology
Wesleyan University
Curso
Avaliado como 4.7 de 5 estrelas. 2483 análises
300k Alunos
Beginner
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Curso
Avaliado como 4.7 de 5 estrelas. 3840 análises
170k Alunos
Mixed
Management of Fashion and Luxury Companies
Università Bocconi
Curso
Avaliado como 4.7 de 5 estrelas. 3423 análises
140k Alunos
Mixed
The Strategy of Content Marketing
University of California, Davis
Curso
Avaliado como 4.5 de 5 estrelas. 2111 análises
150k Alunos
Intermediate
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
UNSW Sydney (The University of New South Wales)
Curso
Avaliado como 4.7 de 5 estrelas. 444 análises
53k Alunos
Mixed
Digital Advertising Strategy
University of Colorado Boulder
Programa de cursos integrados
Avaliado como 4.5 de 5 estrelas. 288 análises
20k Alunos
Beginner
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.5 de 5 estrelas. 1914 análises
67k Alunos
Mixed
Humanitarian communication : Addressing key challenges
University of Geneva
Curso
Avaliado como 4.6 de 5 estrelas. 148 análises
8.1k Alunos
Intermediate
Influencer Marketing Strategy
Rutgers the State University of New Jersey
Curso
Avaliado como 4.6 de 5 estrelas. 69 análises
15k Alunos
Intermediate
The Arts and Science of Relationships: Understanding Human Needs
University of Toronto
Curso
Avaliado como 4.5 de 5 estrelas. 803 análises
96k Alunos
Beginner
Foundations of Marketing Analytics
Emory University
Programa de cursos integrados
Avaliado como 4.2 de 5 estrelas. 312 análises
33k Alunos
Intermediate
Search Engine Optimization Fundamentals
University of California, Davis
Curso
Avaliado como 4.7 de 5 estrelas. 1930 análises
58k Alunos
Mixed
Strategic Self-Marketing and Personal Branding
The State University of New York
Curso
Avaliado como 4.4 de 5 estrelas. 131 análises
29k Alunos
Intermediate
Social Media Data Analytics
University of Washington
Curso
Avaliado como 4.1 de 5 estrelas. 215 análises
25k Alunos
Intermediate
Content, Advertising & Social IMC
Northwestern University
Curso
Avaliado como 4.7 de 5 estrelas. 864 análises
41k Alunos
Mixed
Brand Identity and Strategy
IE Business School
Curso
Avaliado como 4.7 de 5 estrelas. 215 análises
15k Alunos
Intermediate
Sports Marketing
Northwestern University
Curso
Avaliado como 4.7 de 5 estrelas. 585 análises
15k Alunos
Intermediate

Searches related to public relations

litigation public relations

integrated marketing communications: advertising, public relations, digital marketing and more

Habilidades que você pode aprender em Marketing

Mercado (economia) (28)

Mídia Social (15)

Estratégia De Marketing (14)

Análise (13)

Perguntas frequentes sobre Public Relations

Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches.
In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity.
Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.
Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers.
Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics, public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.
Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level.
These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.

Outros tópicos para explorar

Ciência da Computação

Cursos de 668

Ciência de Dados

Cursos de 425

Tecnologia da informação

Desenvolvimento Pessoal

Cursos de 137

Ciência e Engenharia Física

O que o Coursera tem a oferecer

Programa de estudo

Descrição

projeto guiado

Aprenda uma habilidade relevante para o trabalho que você possa usar hoje em menos de 2 horas com uma experiência interativa orientada por um especialista no assunto. Acesse tudo o que você precisa direto no seu navegador e conclua seu projeto com confiança, com instruções passo a passo.

Curso

Faça cursos dos melhores instrutores e universidades do mundo. Os cursos incluem trabalhos de classificação automática e avaliados pelos colegas, videoaulas e fóruns de discussão. Ao concluir um curso, você poderá receber um Certificado de Curso eletrônico compartilhável por uma pequena taxa.

Programa de cursos integrados

Inscrever-se em uma especialização para dominar uma competência de carreira específica. Você completará uma série de cursos rigorosos, fará projetos práticos e obterá um Certificado de Especialização para compartilhar com sua rede profissional e potenciais empregadores.

Certificado profissional

Independentemente de você querer começar uma nova carreira ou mudar a que já tem, os certificados profissionais da Coursera o ajudam a estar pronto para o trabalho. Aprenda em seu próprio ritmo com as melhores empresas e universidades, aplique suas novas competências em projetos práticos que mostre sua experiência a potenciais empregadores e ganhe uma credencial de carreira para iniciar sua nova carreira.

CERTIFICADO MASTERTRACK™

Com os Certificados MasterTrack™, partes dos programas de Mestrado foram divididas em módulos on-line, para que você possa obter uma credencial profissional emitida por uma universidade de alta qualidade a um preço especial, em um formato flexível e interativo. Obtenha uma experiência de aprendizagem profundamente envolvente com projetos do mundo real e instrução ao vivo de especialistas. Se você for aceito no programa completo de mestrado, seu curso do MasterTrack conta para o seu diploma.

Graduação

Transforme seu currículo com um diploma das melhores universidades por um preço inovador. Nossa experiência de aprendizagem de nível modular lhe dará a habilidade de estudar on-line a qualquer momento e ganhar créditos ao finalizar os trabalhos do seu curso. Você receberá a mesma quantidade de créditos que os alunos que frequentam as aulas no campus. Os diplomas do Coursera custam muito menos comparados com outros programas presenciais.

Cursos de Public Relations

Mostrando 265 resultados totais para "public relations"

Searches related to public relations

litigation public relations

integrated marketing communications: advertising, public relations, digital marketing and more

Habilidades que você pode aprender em Marketing

Perguntas frequentes sobre Public Relations

Outros tópicos para explorar

O que o Coursera tem a oferecer

Os melhores cursos on-line

Principais programas de cursos integrados on-line

Certificados on-line

Programa de graduação on-line

Coursera

Comunidade

Mais