Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
oferecido por


Análise de marketing
Universidade da VirgíniaInformações sobre o curso
No prior experience needed to participate in and benefit from this course.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Habilidades que você terá
- Marketing Experiments
- Customer Lifetime Value
- Regression Analysis
- Marketing Analytics
- Brand Equity
No prior experience needed to participate in and benefit from this course.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Leveraging User Generated Content
Metrics for Measuring Brand Assets
Customer Lifetime Value
Marketing Experiments
Avaliações
- 5 stars75,22%
- 4 stars19,36%
- 3 stars2,81%
- 2 stars0,86%
- 1 star1,72%
Principais avaliações do ANÁLISE DE MARKETING
Excellent course. The instructor is really good and explains all concepts and calculations really well. The quizzes are challenging and effective. Loved every bit of this course. Highly recommend.
Thank you for teaching me this amazing course. I was scared at the beginning but then as sir explained it became easier and interesting.
Thanks again for making this course so enlightening.
A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao adquirir o Certificado?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao estudante.