Who is this class for: This course is ideal for learners who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.


Created by:  University of Virginia

  • Rajkumar Venkatesan

    Taught by:  Rajkumar Venkatesan, Bank of America Research Professor of Business Administration

    Darden School of Business
Commitment5 weeks of study, 2-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.5 stars
Average User Rating 4.5See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
Pricing
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Receive a final grade

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Ratings and Reviews
Rated 4.5 out of 5 of 403 ratings

Very good course videos & materials. Practical & pragmatic ways to asses marketing performance is brought out in this course

The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.

Incredible

everything is being explained and taught in a very systematic manner