Created by:  University of Illinois at Urbana-Champaign

  • Rhiannon Clifton

    Taught by:  Rhiannon Clifton, Program Director

    Charles H. Sandage Department of Advertising
Basic Info
Commitment4 weeks of study, 8-10 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.1 stars
Average User Rating 4.1See what learners said
Complete this course to work toward:
Specialization
Digital Marketing Specialization
This course is part of the 7-course Digital Marketing Specialization from University of Illinois at Urbana-Champaign

Degree
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
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Access to course materials

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Access to graded materials

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Receive a final grade

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Earn a shareable Course Certificate

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Ratings and Reviews
Rated 4.1 out of 5 of 609 ratings

One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.

Excellant

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

Well-researched, the material is broad.