Informações sobre o curso
4.3
993 classificações
175 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Mobile MarketingSocial MediaPlanningDigital Marketing
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
5 horas para concluir

Course Overview and Optimizing Your Digital Assets

In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign....
Reading
9 vídeos (total de (Total 82 mín.) min), 10 leituras, 2 testes
Video9 videos
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1min
1-1.2 Know Yourself: Digital Marketing Self-Assessment9min
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12min
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9min
1-1.5 Know Your Message: Digital Content & Communication Channels7min
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7min
Interview: Mary McIlrath, SVP & Partner at C+R Research23min
1-3.1 Big Data in Digital Marketing7min
Reading10 leituras
Syllabus30min
About the Discussion Forums10min
Glossary20min
Brand Descriptions10min
About the Rubric for Peer Assessment10min
Social Media10min
Getting to Know Your Classmates10min
Module 1 Overview20min
Module 1 Readingss
1-3.2 Extra Resources20min
Quiz2 exercícios práticos
Orientation Quiz10min
Module 1 Quiz10min
Semana
2
Horas para completar
5 horas para concluir

Online and Video Marketing

In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online videos....
Reading
8 vídeos (total de (Total 59 mín.) min), 3 leituras, 2 testes
Video8 videos
2-1.2 Online Advertising: Opportunities & Challenges7min
2-1.3 Online Advertising: Nuts & Bolts5min
2-1.4 Search Optimization: SEO Strategies6min
2-1.5 Search Optimization: Essential Steps6min
2-1.6 Search Optimization: Future Trends3min
2-1.7 CRM and Marketing Automation8min
Interviews: AMOBEE Executives19min
Reading3 leituras
Module 2 Overview20min
Module 2 Readings30min
Mod 2 Extra Resources30min
Quiz1 exercício prático
Module 2 Quiz10min
Semana
3
Horas para completar
3 horas para concluir

Social and Email Marketing

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement. ...
Reading
8 vídeos (total de (Total 67 mín.) min), 3 leituras, 1 teste
Video8 videos
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8min
3-1.3 Online Video Marketing: New Strategies and Other Considerations6min
3-1.4 Social Media Marketing Strategies Overview5min
3-1.5 Buzz & Influencer Marketing: Strategies6min
3-1.6 Buzz & Influencer Marketing: Other Considerations7min
3-1.7 Buzz & Influencer Marketing: Planning and Executing8min
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21min
Reading3 leituras
Module 3 Overview20min
Module 3 Readingss
Mod 3 Extra Resources30min
Quiz1 exercício prático
Module 3 Quiz10min
Semana
4
Horas para completar
5 horas para concluir

Putting It All Together for Your Digital Plan

In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital....
Reading
7 vídeos (total de (Total 65 mín.) min), 3 leituras, 2 testes
Video7 videos
4-1.2 Measures of Campaign Success: Web Analytics10min
4-1.3 Measures of Campaign Success: Social Media Metrics8min
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9min
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4min
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10min
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20min
Reading3 leituras
Module 4 Overview20min
Module 4 Readings50min
Mod 4 Extra Resourcess
Quiz1 exercício prático
Module 4 Quiz10min
4.3
175 avaliaçõesChevron Right
Direcionamento de carreira

33%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

38%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

21%

recebi um aumento ou promoção

Melhores avaliações

por VCNov 23rd 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

por ABAug 21st 2018

I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.

Instrutores

Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
Graduation Cap

Comece a trabalhar rumo ao seu mestrado

Este curso é parte de uma graduação 100% on-line Master of Business Administration (iMBA) pela University of Illinois at Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Marketing digitalMarketing Digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing digitalMarketing Digital

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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