Programa de cursos integrados Marketing de Mídia Social

Inicia em May 24

Programa de cursos integrados Marketing de Mídia Social

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Sobre esse Programa de cursos integrados

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

Desenvolvido por:

courses
6 courses

Siga a ordem sugerida ou escolha a sua própria.

projects
Projetos

Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.

certificates
Certificados

Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    O que é social?

    Compromisso
    4 semanas de estudo, 1-3 horas por semana
    Legendas
    English, Spanish, Arabic

    Sobre o curso

    "O que é social? " MOOC é para os empresários , executivos e profissionais de marketing que desejam melhorar significativamente a sua capacidade para crescer a sua estratégia social utilizando metodologias eficazes e comprovadas. Com isso em mãos,
  2. CURSO 2

    The Importance of Listening

    Compromisso
    4 semanas de estudo, 2-4 horas/semana
    Legendas
    English

    Sobre o curso

    In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be am
  3. CURSO 3

    Engagement & Nurture Marketing Strategies

    Sessão atual: May 21
    Compromisso
    4 weeks of study, 1-3 hours/week
    Legendas
    English

    Sobre o curso

    In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and lea
  4. CURSO 4

    Content, Advertising & Social IMC

    Compromisso
    4 semanas de estudo, 1-3 horas por semana
    Legendas
    English

    Sobre o curso

    Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social
  5. CURSO 5

    The Business of Social

    Compromisso
    4 semanas de estudo, 1-2 horas/semana
    Legendas
    English

    Sobre o curso

    In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to you
  6. CURSO 6

    Social Marketing Capstone Project

    Próxima sessão: Jun 18
    Compromisso
    5 weeks of study, 2-4 hours/week
    Legendas
    English

    Sobre o Trabalho de Conclusão

    Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, too

Desenvolvedores

  • Northwestern University

    Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • Randy Hlavac

    Randy Hlavac

    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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