Manage Your Social Strategies
Expand your online audience and establish your social brand in five courses.
Sobre esse Programa de cursos integrados
Siga a ordem sugerida ou escolha a sua própria.
Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.
Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.
- Beginner Specialization.
- No prior experience required.
O que é social?Próxima sessão: Mar 27 — Mai 1.
- 4 semanas de estudo, 1-3 horas por semana
- English, Spanish
Sobre o curso"O que é social? " MOOC é para os empresários , executivos e profissionais de marketing que desejam melhorar significativamente a sua capacidade para crescer a sua estratégia social utilizando metodologias eficazes e comprovadas. Com isso em mãos, "como" programar não vai apenas dizer -lhe como crescer a sua persona profissional usando redes sociais - você vai realmente fazê-lo! Este curso é o primeiro de seis cursos de especialização, Marketing de Mídias Sociais: como lucrar no mundo digital. Há três opções para fazer este curso : 1. Inscreva-se gratuitamente. 2. Inscreva-se na "Signature Track" para ganhar um Certificado de Curso de Northwestern e ter acesso a caixa de ferramentas do curso por US $ 79. (Para MOOC 1 , o kit de ferramentas inclui um vídeo especial de Alessandro Acquisti em Big Data e um conjunto de estudos feitos pela IBM em estratégias de compromisso e de marketing social com os lucros do ponto de partida). 3. Leve o MOOC como parte dos seis cursos de Especialização de Mídia Social ( $426) . Se você se registrar para todos os seis cursos de uma só vez , você receberá um desconto de 10%, ganhar o mais prestigioso Certificado de Especialização de Marketing de Mídia Social de Northwestern, e acesso aos kits de ferramentas para todos os cursos. Este curso foi desenvolvido para dar -lhe as ferramentas , ideias , conhecimento e habilidades para impactar imediatamente sua organização. Além disso, vamos ajudá-lo com rígidos líderes sociais. Depois de concluir este curso, você e os funcionários de sua organização serão capazes de começar, envolver e crescer relações com os consumidores de maior valor para você. Hoje, estamos vivendo um período de enorme ruptura. Novas tecnologias estão mudando a maneira como as pessoas se envolvem uns com os outros e com as organizações que lhes interessam. Este curso irá iniciá-lo no caminho de crescimento da sua própria estratégia social usando eficazes e comprovadas metodologias. Adicionais MOOC 1 docentes incluem: * Judy Ungar Franks (Presidente, The Marketing Democracia, Ltd. & Conferencista , Medill Comunicação Integrada de Marketing , Northwestern).
The Importance of ListeningPróxima sessão: Mar 27 — Mai 1.
- 4 semanas de estudo, 2-4 horas/semana
Sobre o cursoIn this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. NOTE: By enrolling in this course, you will be given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code generated only for your email address. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with IBM and Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, IBM and Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)
Engagement & Nurture Marketing StrategiesPróxima sessão: Mar 27 — Mai 1.
- 4 weeks of study, 1-3 hours/week
Sobre o cursoIn this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Content, Advertising & Social IMCPróxima sessão: Mar 27 — Mai 1.
- 4 semanas de estudo, 1-3 horas por semana
Sobre o cursoWant your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
The Business of SocialPróxima sessão: Mar 27 — Mai 1.
- 4 semanas de estudo, 1-2 horas/semana
Sobre o cursoIn a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)
Social Marketing Capstone ProjectPróxima sessão: Abr 24 — Jun 5.
- 5 weeks of study, 2-4 hours/week
Sobre o Trabalho de ConclusãoYour markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Lecturer, Medill IMC; CEO, Marketing Synergy Inc