This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital
oferecido por
Programa de cursos integrados Marketing digitalMarketing DigitalUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
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Resultados de carreira do aprendiz
48%
comecei uma nova carreira após concluir estes cursos
46%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 27 horas para completar
Inglês
Legendas: Inglês
Habilidades que você terá
Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies
Resultados de carreira do aprendiz
48%
comecei uma nova carreira após concluir estes cursos
46%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 27 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
8 horas para concluir
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
8 horas para concluir
10 vídeos (Total 72 mín.), 8 leituras, 8 testes
10 videos
Marketing Overview11min
Product7min
Offering Product Ideas2min
Customer Co-Creation Part 18min
Customer Co-Creation Part 27min
Case Study Introduction: Threadless8min
Sharing Economy Part 110min
Sharing Economy Part 28min
Exercise: Ideas.Lego.com4min
8 leituras
Learner Stories10min
Syllabus10min
About the Discussion Forums10min
Glossary10min
Brand Descriptions10min
Module 1 Overview10min
Module 1 Readings1h 30min
Optional Resources for Threadless Case Study10min
6 exercícios práticos
Orientation Quiz30min
Module 1 Basic Concept Practice Quiz10min
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10min
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10min
Exercise Quiz: Ideas.Lego.com30min
Module 1 Review Quiz30min
7 horas para concluir
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
7 horas para concluir
8 vídeos (Total 58 mín.), 3 leituras, 7 testes
8 videos
Promotion7min
Product Reviews2min
User Generated Content Part 110min
User Generated Content Part 27min
Case Study Introduction: GoPro8min
Doppelganger Brand Images Part 19min
Doppelganger Brands Part 27min
Exercise: Wikipedia.org5min
3 leituras
Module 2 Overview10min
Module 2 Readings1h 30min
Optional Resources for GoPro Case Study10min
5 exercícios práticos
Module 2 Basic Concept Practice Quiz10min
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10min
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10min
Exercise Quiz: Wikipedia.org30min
Module 2 Review Quiz30min
6 horas para concluir
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
6 horas para concluir
8 vídeos (Total 63 mín.), 3 leituras, 7 testes
8 videos
Placement7min
Online Shopping2min
New Retail Part 19min
New Retail Part 27min
Case Study Introduction: Tesla8min
Self Manufacturing Part 114min
Self Manufacturing Part 28min
Exercise: Thingiverse.com3min
3 leituras
Module 3 Overview10min
Module 3 Readings1h
Optional Resources for Tesla Case Study10min
5 exercícios práticos
Module 3 Basic Concept Practice Quiz10min
Module 3 Digital Concept 1 Practice Quiz: New Retail10min
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10min
Exercise Quiz: Thingiverse.com30min
Module 3 Review Quiz30min
6 horas para concluir
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
6 horas para concluir
9 vídeos (Total 58 mín.), 4 leituras, 7 testes
9 videos
Price Overview7min
Online Price Search2min
Pay What You Want8min
Pay What You Want Part 26min
Case Study Introduction: Panera7min
Freemium Part 19min
Freemium Part 28min
Exercise: It's Full of Sparks4min
Gies Online Programs3min
4 leituras
Module 4 Overview10min
Module 4 Readings1h
Optional Resources for Panera Case Study10min
Congratulations!10min
5 exercícios práticos
Module 4 Basic Concept Practice Quiz10min
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10min
Module 4 Digital Concept 2 Practice Quiz: Freemium10min
Exercise Quiz: It's Full of Sparks30min
Module 4 Review Quiz30min
Avaliações
Principais avaliações do MARKETING NO UNIVERSO DIGITAL
por MS23 de Jun de 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por SS8 de Out de 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por SN27 de Jun de 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better. Thanks.
por MS27 de Mai de 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Sobre Programa de cursos integrados Marketing digitalMarketing Digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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