Informações sobre o curso
4.6
4,718 classificações
1,382 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 29 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe, Chinês (simplificado), Portuguese (Brazilian), Vietnamita, Turco, Espanhol...

Habilidades que você terá

MarketingDigital MarketingMarketing MixPricing Strategies
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 29 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Árabe, Chinês (simplificado), Portuguese (Brazilian), Vietnamita, Turco, Espanhol...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
10 horas para concluir

Course Overview and Digital Tools for Developing Innovative New Products

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume....
Reading
13 vídeos (total de (Total 90 mín.) min), 11 leituras, 7 testes
Video13 videos
What is Marketing?7min
Basic Concept: Product7min
Digital Marketing IQ: Product4min
Digital Concept: Co-Creation, Part 14min
Digital Concept: Co-Creation, Part 214min
Digital Concept: Co-Creation, Part 36min
Case Study Intro: Local Motors2min
Case Study Summary: Local Motors6min
Digital Concept: Doppelgänger Brands, Part 19min
Digital Concept: Doppelgänger Brands, Part 27min
Exercise: Ideas.Lego.com5min
Campus Spotlight: John Rogers9min
Reading11 leituras
Pre-course Survey10min
Learner Stories10min
Syllabus10min
About the Discussion Forums10min
Glossary10min
Brand Descriptions10min
Social Media10min
Module 1 Overview10min
Module 1 Readings30min
Optional Resources for Local Motors Case10min
Professor John A. Rogers10min
Quiz4 exercícios práticos
Orientation Quiz10min
Module 1 Basic Concept Practice Quiz4min
Module 1 Digital Concepts Practice Quiz 4min
Digital Tools for Developing Innovative New Products Quiz20min
Semana
2
Horas para completar
7 horas para concluir

Digital Tools for Persuading Customers to Buy Your Products

How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities....
Reading
10 vídeos (total de (Total 88 mín.) min), 4 leituras, 5 testes
Video10 videos
Digital Marketing IQ: Promotion3min
Digital Concept: Authenticity, Part 110min
Digital Concept: Authenticity, Part 28min
Case Study Intro: Pepsi Refresh2min
Case Study Summary: Pepsi Refresh7min
Digital Concept: User Generated Content, Part 110min
Digital Concept: User Generated Content, Part 28min
Exercise: Wikipedia.org12min
Campus Spotlight: Alan Craig15min
Reading4 leituras
Module 2 Overview10min
Module 2 Readings30min
Optional Resources for Pepsi Refresh Case10min
Professor Alan Craig10min
Quiz3 exercícios práticos
Module 2 Basic Concept Practice Quiz4min
Module 2 Digital Concepts Practice Quiz4min
Digital Tools for Persuading Customers to Buy Your Products Quiz20min
Semana
3
Horas para completar
7 horas para concluir

Digital Tools for Effectively Distributing Your Products

How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape....
Reading
12 vídeos (total de (Total 91 mín.) min), 5 leituras, 5 testes
Video12 videos
Digital Marketing IQ: Placement3min
Digital Concept: New Retail, Part 19min
Digital Concept: New Retail, Part 28min
Case Study Intro: Threadless3min
Case Study Summary: Threadless6min
Digital Concept: 3D Printing, Part 18min
Digital Concept: 3D Printing, Part 211min
Exercise: Thingiverse.com9min
Thingiverse Exercise Follow-Up8min
OPTIONAL: Video Demonstration of Printing at 3D Hubs1min
Campus Spotlight: Travis Ross11min
Reading5 leituras
Module 3 Overview10min
Module 3 Readings30min
Optional Resources for Threadless Case10min
OPTIONAL: Try out a 3D Printer10min
Travis Ross10min
Quiz3 exercícios práticos
Module 3 Basic Concept Practice Quiz4min
Module 3 Digital Concepts Practice Quiz4min
Digital Tools for Effectively Distributing Your Products Quiz20min
Semana
4
Horas para completar
7 horas para concluir

Digital Tools for Setting the Right Prices for Your Products

How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy....
Reading
12 vídeos (total de (Total 86 mín.) min), 5 leituras, 5 testes
Video12 videos
Digital Marketing IQ: Price2min
Digital Concept: Pay What You Want, Part 15min
Digital Concept: Pay What You Want, Part 210min
Case Study Intro: Radiohead2min
Case Study Summary: Radiohead7min
Radiohead Case Study Follow-Up1min
Digital Concept: Price Comparison Tools, Part 16min
Digital Concept: Price Comparison Tools, Part 27min
Exercise: RedLaser.com11min
Campus Spotlight: Hari Sundaram23min
Marketing in a Digital World Conclusion2min
Reading5 leituras
Module 4 Overview10min
Module 4 Readings30min
Optional Resources for Radiohead Case10min
Professor Hari Sundaram10min
Post-course survey10min
Quiz3 exercícios práticos
Module 4 Basic Concept Practice Quiz4min
Module 4 Digital Concepts Practice Quiz4min
Digital Tools for Setting the Right Prices for Your Products Quiz20min
4.6
1,382 avaliaçõesChevron Right
Direcionamento de carreira

53%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

47%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por HJAug 8th 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

por ANJan 18th 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

Instrutores

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Graduation Cap

Comece a trabalhar rumo ao seu mestrado

Este curso é parte de uma graduação 100% on-line Master of Business Administration (iMBA) pela University of Illinois at Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Marketing digitalMarketing Digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing digitalMarketing Digital

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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