About this course: This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Created by: University of Illinois at Urbana-Champaign
Taught by: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
| Basic Info |
Course 1 of 6 in the
Digital Marketing Specialization.
|
| Level | Beginner |
| Commitment | 4 weeks of study, 6-8 hours/week |
| Language | English, Subtitles: Vietnamese, Spanish, Portuguese (Brazilian), Chinese (Simplified) |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they ...
13 videos, 11 readings, 3 practice quizzes
Graded: Case Discussion: Local Motors
Graded: My Starbucks Idea Exercise
Graded: Digital Tools for Developing Innovative New Products Quiz
WEEK 2
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.
10 videos, 4 readings, 2 practice quizzes
Graded: Case Discussion: Pepsi Refresh
Graded: Wikipedia Exercise
Graded: Digital Tools for Persuading Customers to Buy Your Products Quiz
WEEK 3
Digital Tools for Effectively Distributing Your Products
How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.
12 videos, 5 readings, 2 practice quizzes
Graded: Case Discussion: Threadless
Graded: Thingiverse Exercise
Graded: Digital Tools for Effectively Distributing Your Products Quiz
WEEK 4
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.
12 videos, 4 readings, 2 practice quizzes
Graded: Case Discussion: Radiohead
Graded: RedLaser Exercise
Graded: Digital Tools for Setting the Right Prices for Your Products Quiz
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Really helpful to understand basics of marketing and increasing role of digitization in it.
Excellent course, although some of the content may be a bit outdated from 2014.
Very insightful course. I loved how simple they made the material seem. I will definitely be completing the remainder of the specialization
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Great course with a lot of valuable knowledges!