Measure and Optimize Social Media Marketing Campaigns

This course provides you with skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with A/B testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. You will end the course with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign.

By the end of this course, you will be able to: • Use basic and customized reports to evaluate the results of your advertising campaign • Evaluate advertising effectiveness using lift tests • Understand different techniques used to measure the effectiveness of marketing campaigns across channels • Implement an A/B test to optimize your campaign • Analyze dashboards and evaluate the ROI from your social media marketing efforts • Present and communicate your findings to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.