This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Este curso faz parte do Certificado Profissional Marketing de mídias sociais da Meta
24.759 já se inscreveram
oferecido por
Informações sobre o curso
111.018 visualizações recentes
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 6 no
Nível iniciante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 8 horas para completar
Inglês
Legendas: Inglês, Espanhol, Português (Brasil), Árabe
O que você vai aprender
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Habilidades que você terá
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 5 de 6 no
Nível iniciante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 8 horas para completar
Inglês
Legendas: Inglês, Espanhol, Português (Brasil), Árabe
oferecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - O que você aprenderá com este curso
4 horas para concluir
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
4 horas para concluir
14 vídeos (Total 80 mín.), 7 leituras, 4 testes
2 horas para concluir
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
2 horas para concluir
7 vídeos (Total 41 mín.), 2 leituras, 2 testes
2 horas para concluir
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
2 horas para concluir
7 vídeos (Total 49 mín.), 1 leitura, 2 testes
1 hora para concluir
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
1 hora para concluir
7 vídeos (Total 49 mín.), 1 leitura, 2 testes
Avaliações
- 5 stars89,67%
- 4 stars8,86%
- 3 stars0,83%
- 2 stars0,31%
- 1 star0,31%
Principais avaliações do MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
por NM12 de jan de 2021
I really enjoyed this course. The templates and summaries were especially helpful for when we take what we learned out into the real world.
por PW28 de mai de 2022
The content was good but I really wish there had been a project instead of just quizzes. I find the projects challenging but I alwasy feel like I learn something from doing them.
por ZH20 de jun de 2021
Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.
por KN25 de mai de 2022
It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.
Sobre Certificado Profissional Marketing de mídias sociais da Meta
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever para este certificado?
Can I receive university credit for completing this course?
Mais dúvidas? Visite o Central de Ajuda ao estudante.
