Este curso faz parte do Certificado Profissional Marketing em mídias sociais do Facebook

Anke Audenaert
Instrutor principal

oferecido por

Certificado Profissional Marketing em mídias sociais do FacebookFacebook

Informações sobre o curso

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This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.  
By the end of this course, you will be able to:
• Analyze dashboards and evaluate ROI from your social media marketing efforts
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
• Implement an A/B test to optimize your campaign
• Present and communicate the results of your campaign to a team

This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.

This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate.

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Curso 5 de 6 no

Marketing em mídias sociais do Facebook

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 8 horas para completar

Inglês

Legendas: Inglês

O que você vai aprender

Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

Implement an A/B test to optimize your campaign

Analyze dashboards and evaluate the ROI from your social media marketing efforts

Present and communicate the results of your campaign to a team

Habilidades que você terá

Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Curso 5 de 6 no

Marketing em mídias sociais do Facebook

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 8 horas para completar

Inglês

Legendas: Inglês

Instrutores

Classificação do instrutor

4.86/5 (24 classificações)

Anke Audenaert
Instrutor principal

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

76,190 aprendizes

4 Cursos

oferecido por

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Programa - O que você aprenderá com este curso

Semana

Semana 1

4 horas para concluir

Evaluate Your Marketing Results Against Goals

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

4 horas para concluir

14 vídeos (Total 80 mín.), 7 leituras, 4 testes

14 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6min

Measure and Optimize Social Media Marketing Campaigns Course Introduction2min

Introduction to Anke Audenaert2min

Careers in Digital Marketing5min

Evaluate Your Marketing Results Against Goals Overview1min

Align metrics with common marketing goals8min

Data and Reports to Evaluate Performance7min

Understanding ROAS and ROI12min

Understanding Cost per Result10min

Understanding Customer Lifetime Value9min

ROAS and ROI Example4min

Cost per Result Example3min

Customer Lifetime Value Example4min

Evaluate Your Marketing Results Against Goals Conclusion1min

7 leituras

Measure and Optimize Social Media Marketing Campaigns Course Syllabus10min

How to Be Successful in This Course10min

Professional Certificate Job Search Resources Overview10min

User Interface Note: Professional Certificate Content10min

Community Guidelines10min

Reporting in Facebook Ads Manager Overview10min

Terms and Formulas10min

4 exercícios práticos

ROAS & ROI Practice Quiz20min

Cost Per Result Practice Quiz10min

LTV Practice Quiz10min

Evaluate Your Marketing Results Against Goals Quiz20min

Semana

Semana 2

2 horas para concluir

Measure Your Advertising Effectiveness

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

2 horas para concluir

7 vídeos (Total 41 mín.), 2 leituras, 2 testes

7 videos

Measure Your Advertising Effectiveness Overview1min

What Are Experiments?4min

Using Experiments to Measure Advertising Effectiveness6min

Experiments to Measure Ad Effectiveness on Facebook12min

Creating a Brand Survey Test and a Holdout Test8min

Interpreting the Results of Brand Surveys and Holdout Tests5min

Measure Your Advertising Effectiveness Conclusion1min

2 leituras

Connecting data with the Facebook Pixel, SDK and Conversion API10min

Data and Privacy in Online Advertising10min

2 exercícios práticos

Introduction to Advertising Effectiveness Measurements Practice Quiz10min

Measure Your Advertising Effectiveness Quiz20min

Semana

Semana 3

2 horas para concluir

Optimize Your Ad Campaigns

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

2 horas para concluir

7 vídeos (Total 49 mín.), 1 leitura, 2 testes

7 videos

Optimize Your Ad Campaigns with A/B Testing Overview8min

Set Up an A/B Test7min

Interpret Results of an A/B Test4min

Measuring Across Channels with Media Mix Models6min

Measuring Across Channels with Attribution14min

Challenges When Measuring Across Channels6min

Optimize Your Ad Campaigns Conclusion1min

1 leituras

Summary of Attribution Models 10min

2 exercícios práticos

Optimize within a Campaign with A/B Testing Practice Quiz10min

Optimize Your Ad Campaigns Quiz20min

Semana

Semana 4

1 hora para concluir

Communicate Your Marketing Results

This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.

1 hora para concluir

7 vídeos (Total 49 mín.), 1 leitura, 2 testes

7 videos

Presenting Your Campaign Results10min

Presenting Your Campaign Results (Applied)7min

Telling a Clear Story With Data6min

Communicating in a Presentation9min

Example: MFreshFlowers12min

Communicate Your Marketing Results Conclusion1min

Congratulations!1min

1 leituras

Template for a presentation10min

2 exercícios práticos

Telling Your Full Campaign Story Practice Quiz10min

Communicate Your Marketing Results Quiz20min

Sobre Certificado Profissional Marketing em mídias sociais do Facebook

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
O acesso a palestras e tarefas depende do tipo de inscrição. Se você participar de um curso como ouvinte, você poderá ver quase todo o conteúdo do curso gratuitamente. Para acessar tarefas valendo nota e obter um Certificado, você precisará adquirir a experiência do Certificado, durante ou após a participação como ouvinte. Se você não vir a opção de participar como ouvinte:
o curso pode não oferecer essa opção. Você pode experimentar um teste gratuito ou solicitar o auxílio financeiro.
Em vez disso, o curso pode oferecer 'Curso completo, sem Certificado'. Com esta opção, é possível ver todo o conteúdo do curso, enviar as avaliações necessárias e obter uma nota final. Isso também significa que você não poderá comprar uma experiência de Certificado.
O que recebo ao me inscrever para este certificado?
Quando você se inscreve em um curso, ganha acesso a todos os cursos no certificado e obtém um certificado quando completar o trabalho. Seu certificado eletrônico pode ser adicionado à sua página de Participações, de onde você pode imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, pode participar como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.

Measure and Optimize Social Media Marketing Campaigns