Informações sobre o curso: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Desenvolvido por: University of Illinois at Urbana-Champaign
Ministrado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Informações básicas | Curso 2 de 7 no Marketing digitalMarketing Digital Specialization |
| Compromisso | 4 weeks of study, 8-10 hours/week |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Conclua este curso para chegar mais perto de:
Programa de cursos integrados Marketing digitalMarketing Digital
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital de 7 cursos do University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Este curso faz parte do programa de graduação 18 courses plus three capstone projects totalmente on-line
Programa
SEMANA 1
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
4 videos, 9 leituras, 2 testes para praticar
- Vídeo: About Prof Kevin Hartman
- Материал для самостоятельного изучения: Syllabus
- Материал для самостоятельного изучения: About the Discussion Forums
- Материал для самостоятельного изучения: About the Rubric for Peer Assessment
- Материал для самостоятельного изучения: Glossary
- Материал для самостоятельного изучения: Brand Descriptions
- Материал для самостоятельного изучения: Social Media
- Материал для самостоятельного изучения: Getting to Know Your Classmates
- Тренировочный тест: Orientation Quiz
- Материал для самостоятельного изучения: Module 1 Overview
- Материал для самостоятельного изучения: Module 1 Readings
- Vídeo: Lesson 1: The Day The Geeks Took Over, Part 1
- Vídeo: Lesson 1: The Day The Geeks Took Over, Part 2
- Тренировочный тест: Lesson 1 Practice Quiz
- Вопрос для обсуждения: Module 1 Discussion
Nota atribuída: Module 1 Quiz
Nota atribuída: Module 1 Peer Assessment
SEMANA 2
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 videos, 2 leituras, 2 testes para praticar
- Материал для самостоятельного изучения: Module 2 Overview
- Материал для самостоятельного изучения: Module 2 Readings
- Vídeo: Lesson 2: The Basics Of Web Analytics, Part 2
- Тренировочный тест: Lesson 2 Practice Quiz
- Vídeo: Lesson 3: An Introduction To Web Analytics Tools, Part 1
- Vídeo: Lesson 3: An Introduction To Web Analytics Tools, Part 2
- Тренировочный тест: Lesson 3 Practice Quiz
- Вопрос для обсуждения: Module 2 Discussion
Nota atribuída: Module 2 Quiz
Nota atribuída: Module 2 Peer Assessment
SEMANA 3
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 videos, 2 leituras, 2 testes para praticar
- Материал для самостоятельного изучения: Module 3 Overview
- Материал для самостоятельного изучения: Module 3 Readings
- Vídeo: Lesson 4: Where It All Begins, Part 2
- Тренировочный тест: Lesson 4 Practice Quiz
- Vídeo: Lesson 5: The Consumer–Brand Relationship, Part 1
- Vídeo: Lesson 5: The Consumer–Brand Relationship, Part 2
- Тренировочный тест: Lesson 5 Practice Quiz
- Вопрос для обсуждения: Module 3 Discussion
Nota atribuída: Module 3 Quiz
Nota atribuída: Module 3 Peer Assessment
SEMANA 4
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4 videos, 2 leituras, 2 testes para praticar
- Материал для самостоятельного изучения: Module 4 Overview
- Материал для самостоятельного изучения: Module 4 Readings
- Vídeo: Lesson 6: Data, Data, Everywhere, Part 2
- Тренировочный тест: Lesson 6 Practice Quiz
- Vídeo: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1
- Vídeo: Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 2
- Тренировочный тест: Lesson 7 Practice Quiz
- Вопрос для обсуждения: Module 4 Discussion
Nota atribuída: Module 4 Quiz
Nota atribuída: Module 4 Peer Assessment
Perguntas frequentes
Como funciona
Задания курса
Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.
Помощь сокурсников
Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.
Сертификаты
Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.
Desenvolvedores
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
Good content, however I found this course abit too theoretical, would be great to have more real life case studies and practical application of different tools? analytic techniques and metrics.
covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.
I really enjoy this course
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2018 Coursera Inc. Todos os direitos reservados.
RK
The course covers the techniques of web analytics and many important concepts.