Created by:  University of Illinois at Urbana-Champaign

  • Kevin Hartman

    Taught by:  Kevin Hartman, Head of Analytics at Google

    College of Business
Basic Info
Course 2 of 6 in the Digital Marketing Specialization.
Commitment4 weeks of study, 8-10 hours/week
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said

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University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Ratings and Reviews
Rated 4.4 out of 5 of 1,338 ratings

Brilliant articulation and examples.

professor is excellent, present material in an easy to understand and engaging manner

The instructor has a well-structured approach to teaching. The introduction of concepts is really useful as this allows to generalize thoughts when tackling a problem.

To some degree, this course suffers from not being fresh. This does not apply to the concepts. But when recommendations are being made about tools and websites, yet the course refer to sources from around 2012 most of the time, I feel this is not necessarily the most relevant information anymore. What would be nice is a section in the course that lists fresh sources for further exploration.

Last, the exercises are fairly easy. The assignments tackle relevant questions, however, it is largely about personal preferences for or against a certain development. So, somewhat more difficult to judge another's work.

very good