Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Este curso faz parte do Programa de cursos integrados Marketing digitalMarketing Digital
Análise Digital para Profissionais de Marketing: Análise de Marketing na Teoria
oferecido por
Programa de cursos integrados Marketing digitalMarketing DigitalUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Informações sobre o curso
211,056 visualizações recentes
Resultados de carreira do aprendiz
38%
comecei uma nova carreira após concluir estes cursos
36%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
Habilidades que você terá
AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
Resultados de carreira do aprendiz
38%
comecei uma nova carreira após concluir estes cursos
36%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 17 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
5 horas para concluir
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
5 horas para concluir
4 vídeos (Total 28 mín.), 8 leituras, 4 testes
4 videos
About Prof Kevin Hartman3min
Lesson 1: The Day The Geeks Took Over, Part 16min
Lesson 1: The Day The Geeks Took Over, Part 210min
8 leituras
Syllabus10min
About the Discussion Forums10min
About the Rubric for Peer Assessment10min
Glossary10min
Brand Descriptions10min
Getting to Know Your Classmates10min
Module 1 Overview10min
Module 1 Readings10min
3 exercícios práticos
Orientation Quiz30min
Lesson 1 Practice Quiz30min
Module 1 Quiz30min
4 horas para concluir
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4 horas para concluir
4 vídeos (Total 33 mín.), 2 leituras, 4 testes
4 videos
Lesson 2: The Basics Of Web Analytics, Part 212min
Lesson 3: An Introduction To Web Analytics Tools, Part 16min
Lesson 3: An Introduction To Web Analytics Tools, Part 27min
2 leituras
Module 2 Overview10min
Module 2 Readings10min
3 exercícios práticos
Lesson 2 Practice Quiz30min
Lesson 3 Practice Quiz30min
Module 2 Quiz30min
4 horas para concluir
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4 horas para concluir
4 vídeos (Total 36 mín.), 2 leituras, 4 testes
4 videos
Lesson 4: Where It All Begins, Part 29min
Lesson 5: The Consumer–Brand Relationship, Part 17min
Lesson 5: The Consumer–Brand Relationship, Part 213min
2 leituras
Module 3 Overview10min
Module 3 Readings10min
3 exercícios práticos
Lesson 4 Practice Quiz30min
Lesson 5 Practice Quiz30min
Module 3 Quiz30min
3 horas para concluir
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
3 horas para concluir
4 vídeos (Total 30 mín.), 2 leituras, 4 testes
4 videos
Lesson 6: Data, Data, Everywhere, Part 27min
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15min
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29min
2 leituras
Module 4 Overview10min
Module 4 Readings10min
3 exercícios práticos
Lesson 6 Practice Quiz30min
Lesson 7 Practice Quiz30min
Module 4 Quiz30min
Avaliações
Principais avaliações do ANÁLISE DIGITAL PARA PROFISSIONAIS DE MARKETING: ANÁLISE DE MARKETING NA TEORIA
por NNMay 9, 2016
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
por DNJan 30, 2016
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
por VBApr 16, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
por SCFeb 21, 2020
Base content is good\n\nConsider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
por OAFeb 29, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
por ASJan 22, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
por BMOct 9, 2019
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
por TDSep 10, 2015
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
Sobre Programa de cursos integrados Marketing digitalMarketing Digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
