This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Este curso faz parte do Certificado Profissional Google Marketing Digital e Comércio eletrônico
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Informações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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Curso 1 de 7 no
Nível iniciante
Aprox. 18 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Habilidades que você terá
- Marketing
- Customer loyalty
- E-Commerce
- Marketing Analytics
- Customer Outreach
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 7 no
Nível iniciante
Aprox. 18 horas para completar
Inglês
Legendas: Inglês
oferecido por
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Programa - O que você aprenderá com este curso
5 horas para concluir
Introduction to foundations of digital marketing and e-commerce
You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.
5 horas para concluir
12 vídeos (Total 47 mín.), 8 leituras, 2 testes
5 horas para concluir
The customer journey and the marketing funnel
You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.
5 horas para concluir
12 vídeos (Total 44 mín.), 7 leituras, 5 testes
5 horas para concluir
Digital marketing and e-commerce strategy
You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.
5 horas para concluir
11 vídeos (Total 41 mín.), 7 leituras, 6 testes
4 horas para concluir
Measure performance success
You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.
4 horas para concluir
9 vídeos (Total 28 mín.), 7 leituras, 3 testes
Avaliações
- 5 stars86,31%
- 4 stars10,52%
- 3 stars1,05%
- 2 stars0,35%
- 1 star1,75%
Principais avaliações do FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
por GM10 de mai de 2022
This course is structured very well. You learn a LOT of good terms...if you read the glossaries every time they present them.
por LG16 de mai de 2022
Wonderful instructor, key terms are simplified and explained, and a glossary is given also! Definitely recommend for anyone starting in the field.
por AT16 de mai de 2022
easy to understand material and wasn't too lengthy. Wish there was more hands-on items
por JS13 de mai de 2022
Very well done and formatted. I really can say I learned a lot and believe it will really be of a great benefit in my career, and my future.
Sobre Certificado Profissional Google Marketing Digital e Comércio eletrônico
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever para este certificado?
Qual é a política de reembolso?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
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