In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Este curso faz parte do Programa de cursos integrados Gestão da cadeia de valor
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oferecido por
Programa de cursos integrados Gestão da cadeia de valorUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
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Prazos flexíveis
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 6 de 7 no
Aprox. 13 horas para completar
Inglês
Legendas: Inglês
Habilidades que você terá
- Marketing Plan
- Marketing Management
- Marketing Mix
- Writing
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 6 de 7 no
Aprox. 13 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
2 horas para concluir
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para concluir
4 vídeos (Total 10 mín.), 6 leituras, 1 teste
2 horas para concluir
Module 1: Creating Value (Product)
Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.
2 horas para concluir
8 vídeos (Total 43 mín.), 2 leituras, 8 testes
2 horas para concluir
Module 2: Delivering Value (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.
2 horas para concluir
7 vídeos (Total 75 mín.), 2 leituras, 8 testes
2 horas para concluir
Module 3: Capturing Value (Pricing)
An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process.
2 horas para concluir
5 vídeos (Total 58 mín.), 2 leituras, 5 testes
4 horas para concluir
Module 4: Communicating Value (Promotion)
A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective.
4 horas para concluir
11 vídeos (Total 78 mín.), 4 leituras, 2 testes
Avaliações
- 5 stars85,35%
- 4 stars12,28%
- 3 stars1,10%
- 2 stars0,15%
- 1 star1,10%
Principais avaliações do DEVELOPING A MARKETING MIX FOR GROWTH
por AB11 de nov de 2020
Very good and informative course! Thank you very much for everything. It was really very useful!
por AC2 de mar de 2018
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
por DC6 de out de 2018
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
por SS25 de jun de 2020
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
Sobre Programa de cursos integrados Gestão da cadeia de valor
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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