In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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Habilidades que você terá
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars85,35%
- 4 stars12,28%
- 3 stars1,10%
- 2 stars0,15%
- 1 star1,10%
Principais avaliações do DEVELOPING A MARKETING MIX FOR GROWTH
Very good and informative course! Thank you very much for everything. It was really very useful!
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
Sobre Programa de cursos integrados Gestão da cadeia de valor
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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