Programa de cursos integrados Marketing Digital

Iniciou em Mar 20

Programa de cursos integrados Marketing Digital

Drive Customer Behavior Online

A five-course overview of the latest digital marketing skills, taught by industry experts.

Sobre esse Programa de cursos integrados

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers as determined by user ratings on class-central.com. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Desenvolvido por:

courses
6 courses

Siga a ordem sugerida ou escolha a sua própria.

projects
Projetos

Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.

certificates
Certificados

Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.

Visão Geral dos Projetos

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Marketing no Universo Digital

    Sessão em andamento: Mar 20 — Abr 24.
    Compromisso
    4 semanas de estudo, 6-8 horas/semana
    Legendas
    English, Vietnamese, Spanish, Portuguese (Brazilian), Chinese (Simplified)

    Sobre o curso

    Este curso analisa de que forma as ferramentas digitais tais como a Internet, smartphones e a impressão 3D estão revolucionando o mundo do marketing, ao transferir o poder de pressão das empresas para os consumidores. O Marketing em um Mundo Digital é um dos cursos mais procurados no Coursera e já atraiu mais de 100.000 alunos. De acordo com o website Central.com, este curso é também o que possui a qualificação mais alta dentre os cursos online de negócios do mundo. A NC Magazine classificou este curso como um dos "10 mais bem atualizados cursos online para profissionais em 2015". Este curso é parte do iMBA oferecido pela Universidade de Illinois, um MBA flexível e totalmente credenciado, tendo um custo incrivelmente competitivo. Para mais informações, consulte a página de recursos deste curso ou o site onlinemba.illinois.edu .
  2. CURSO 2

    Análise Digital para Profissionais de Marketing: Análise de Marketing na Teoria

    Sessão em andamento: Mar 20 — Abr 24.
    Compromisso
    4 weeks of study, 8-10 hours/week
    Legendas
    English

    Sobre o curso

    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
  3. CURSO 3

    Análise Digital para Profissionais de Marketing: Análise de Marketing na Prática

    Sessão em andamento: Mar 20 — Abr 24.
    Compromisso
    4 weeks of study, 8-10 hours/week
    Legendas
    English

    Sobre o curso

    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
  4. CURSO 4

    Canais de Marketing Digital: Cenário

    Sessão em andamento: Mar 20 — Abr 24.
    Compromisso
    4 semanas de estudo, 8-10 horas/semana
    Legendas
    English

    Sobre o curso

    Aprenda o papel dos canais digitais em uma campanha de marketing integrada e porquê você precisa de uma estratégia digital. Interaja com o conteúdo e aprenda com os especialistas da industria convidados a participar do curso. Esse curso é parte do iMBA oferecido pela Universidade de Illinois, um MBA flexível, totalmente credenciado e com um custo extremamente competitivo. Para mais informações, por favor consulte a página de recursos ou o site onlinemba.illinois.edu.
  5. CURSO 5

    Canais de Marketing Digital: Planejamento

    Sessão em andamento: Mar 20 — Abr 24.
    Compromisso
    4 weeks of study, 8-10 hours/week
    Legendas
    English

    Sobre o curso

    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
  6. CURSO 6

    Digital Marketing Capstone

    Próxima sessão: Mai 15 — Jul 3.
    Compromisso
    6 weeks of study, 5-7 hours/week
    Legendas
    English

    Sobre o Trabalho de Conclusão

    The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Desenvolvedores

  • Universidade de Illinois em Urbana-Champaign

    Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles global problems and expands the human experience.

    The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

  • Vishal Sachdev

    Vishal Sachdev

    Director, Illinois MakerLab
  • Rhiannon Clifton

    Rhiannon Clifton

    Program Director
  • Kevin Hartman

    Kevin Hartman

    Head of Industry at Google
  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

FAQs

More questions? Visit the Learner Help Center.