Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Este curso faz parte do Programa de cursos integrados Introduction to Business
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oferecido por
Programa de cursos integrados Introduction to BusinessUniversidade da Califórnia, IrvineInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 3 no
Nível iniciante
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Habilidades que você terá
- engagement
- 80/20 Rule of Social Media
- Storytelling
- Keyword Selection
- Review Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 3 no
Nível iniciante
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade da Califórnia, Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Programa - O que você aprenderá com este curso
2 horas para concluir
Search Engine Marketing - Can Customers Find You?
Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.
2 horas para concluir
1 vídeo (Total 17 mín.), 1 leitura, 1 teste
2 horas para concluir
Social Media - Two-Way Communication with Customers
Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.
2 horas para concluir
1 vídeo (Total 24 mín.), 1 leitura, 1 teste
2 horas para concluir
Reputation Management - You Are Who Your Customers Think You Are
Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.
2 horas para concluir
1 vídeo (Total 21 mín.), 1 leitura, 1 teste
3 horas para concluir
Content Marketing - Storytelling is the Key to Great Content
Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.
3 horas para concluir
1 vídeo (Total 14 mín.), 1 leitura, 1 teste
Avaliações
- 5 stars76,31%
- 4 stars18,42%
- 3 stars2,63%
- 2 stars2,63%
Principais avaliações do INTRODUCTION TO DIGITAL MARKETING
por TK22 de mai de 2022
The course is very detailed and helpful to learn basics.
por MS4 de jun de 2022
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
por AA14 de nov de 2021
It is better to add more explanation about the difference between choosing keyword in PPC and SEO.
Sobre Programa de cursos integrados Introduction to Business
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
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