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Voltar para Introduction to Social Media Marketing

Comentários e feedback de alunos de Introduction to Social Media Marketing da instituição Facebook

3,141 classificações
1,093 avaliações

Sobre o curso

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Melhores avaliações

16 de Jan de 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.\n\nThank you Mrs. Anke

26 de Dez de 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

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176 — 200 de 1,091 Avaliações para o Introduction to Social Media Marketing

por Sebastian L M

10 de Fev de 2021

Gracias a este curso pude aprender las bases necesarias para comenzar a planear una buena estrategia de marketing y un poco mas sobre las aplicaciones mas utilizadas en el mundo digital.

por Precilla E B

7 de Dez de 2020

Definitely one of the best courses I took here in Coursera. The instructor is very knowledgeable and clearly has a passion for teaching. Thank you Anke Audenaert, I have learned a lot!

por Alexis M

22 de Nov de 2020

I learned about the main social networks, give a description of my business, make SMART objectives, KPI's, description of my client and I learned how to carry out the customer journey.

por ALEX E B

1 de Nov de 2020

The Course material was structured in a way that makes it easier to get a grip on everything. The knowledge gain on how to structure marketing steps will serve me along the way to go.

por Itodo A U

9 de Mar de 2021

Excellent course. The lecturer is such an intellect, she has the simplest teaching method. This course has equipped me with digital marketing tools that will change my life forever.

por AJ M

13 de Dez de 2020

Very informational and fun. Although I currently have social media business platforms, this course has given me the tools to better implement and manage my social media platforms.

por Kayla J

8 de Dez de 2020

A great introduction to social media marketing and the major platforms. Even if you're already knowledgeable about the main social media sites, you will still learn something new.

por Carlene B

8 de Dez de 2020

The course was very insightful, it definitely gave me the start I needed for my journey in SM Marketing.

The Instructor was clear and well-paced, and the assignments very helpful.


7 de Dez de 2020

The lecture was very pleasant with a wonderful explenation! I understood everything and English is not my mother language. It was an amazing jurnay, thank you for that oportunity!

por Crystal R

1 de Abr de 2021

Great! Some of the questions on the quiz's had confusing wording, I'd maybe try to make the questions a bit more clear. Otherwise, the course was great. Can't wait to learn more!

por Ruhsun M

20 de Dez de 2020

Anke Audenaert is a great trainer. They way she explains and give examples relating them to the points that she mentioned and taught makes the understanding even more effective.

por Nathalie S

5 de Nov de 2020

the course is such a nice starting point and refresher as to the entire Social Media Marketing. It provides easy to understand module that is full of interesting facts and data.

por Sayed A P

19 de Fev de 2021

the course really was fantastic and moreover the teacher was outstanding... i mean the way she delivered each and everything was so loud and easy to understand....tysm coursera

por Kamran K

14 de Fev de 2021

It is a very good course, I get to know about how social media works, what are the things as a marketer we need to know, it is a $1000 training program we are getting for free.

por Ahmed H A

2 de Dez de 2020

Very informative.. You really helped me build a strong foundation for my upcoming journey in social media marketing.. I can't wait to learn more from you! Thank you abundantly!

por Ibrahim A

11 de Jan de 2021

Top course, Very rich with information. Deserves the time spent to complete it. I've learnt things that I've never dreamt to learn. Thanks to the wonderful instructor ANKE...


16 de Jan de 2021

This course is great start to become A social media marketer. And words can not describe how great Anke the instructor is. Thank you Anke thank you Coursera for this chance.

por aisyah n

12 de Jan de 2021

This course was really helpful for me as I'm not from digital marketing background. I'm a hospitality graduate and only learned a little bit of marketing a bit in my school

por Dhruv B

30 de Mar de 2021

Very informative and interactive course, all the exercises were extremely relevant to the course and practical life. Definitely recommended as an introduction course to SMM

por Marvin W

2 de Mar de 2021

Awesome course!

The learning curve I had with this course was very great. Anke explained the topics in an understandable way. This enabled me to master the exams with ease.

por Alison K

12 de Dez de 2020

This course gave me a better understanding of how to outline my approach to social media marketing. The instructor is very thorough and presents good examples to learn by.

por Hossam T B

3 de Abr de 2021

Realy it is a valuable course and helps me understand the foundations of social media marketing.

Thanks, Coursera, thanks, Facebook, and special thanks for Anke Audenaert.

por shirley r

18 de Jan de 2021

I really enjoyed this course. It is a very well thought course, with great examples, practices and tests. I love the fact that it take us step by step. Thanks so much.

por Tural A

20 de Dez de 2020

Thank you for the clear explanation, I had fun during the lessons and got a lot of valuable information. Good luck to everyone. I became an advocate for the course now))

por Jessica D

21 de Jan de 2021

I have taken other courses through Coursera for social media marketing and this one by far is the best. Very informative and I like how the projects are done in stages.