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Voltar para Introduction to Social Media Marketing

Comentários e feedback de alunos de Introduction to Social Media Marketing da instituição Meta

10,427 classificações

Sobre o curso

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Melhores avaliações


25 de ago de 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view


14 de jun de 2022

Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.

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226 — 250 de 3,311 Avaliações para o Introduction to Social Media Marketing

por Alyssa A

7 de jan de 2021

I truly enjoyed this course! It was interactive with projects and quizzes and had you watch videos yet read as definitely kept me interested! As a graphic designer, this course has opened my eyes and makes me want to try this end of this field out

por Janet K

16 de nov de 2022

This is a great course. You will gain useful insights into social media advertising, data protection, and regulation and you will get hands-on skills on how exactly advertising is done on social media. I would recommend this to anyone interested in learning

por Apostolos T

5 de dez de 2020

Introduction to Social Media was an amazing course. I have a beautiful journey of continuous learning on Social Media Marketing and Social media Landscape as well :) I would like to thank our instructor Anke Audenaert for this amazing learning experience :)

por Michael A

11 de jul de 2022

The introduction was welcoming, warm & inviting. The objectives are clearly set at this point and it feels like this has been an excellent decision to invest in my future with Social Media Marketing.

It's terrific to be here by taking the first step.


por dhivagar p

6 de out de 2021

Great content. I thought I understood the social media landscape well and the marketing strategy around it. However, this course is an eye opener. I will recommend anyone to go through this. I am excited about the rest of the courses in this certification.

por Sheree L M

20 de fev de 2021

The instructor does an amazing job of keeping you engaged with her presentation style. I love listening to her voice! She covers many topics quickly, but in a way that you can follow, learn, and remember what she is presenting. I REALLY enjoyed this class!

por amany s

19 de fev de 2021

It is so useful and important course in my life making me realizing the core of the famous platforms around us and the differences between them , but it is too long , it should be divided into two parts . I always feel tired in the last week of each course

por Antonia A

16 de jan de 2021

The Introduction to Social Media Marketing has been a very helpful course and has given me a clear idea of Social media and is use for Businesses. The teacher is also very good as she keeps you interested and engaged and she talks in an understandable way!

por bharat s

10 de nov de 2020

wonderful course in easy language ,here you will understand the different social media platform,social media landscape ,which type of socia media suit different people ,consumer type ,consumer journey ,smart goal ,kpi and imp of social media in today world

por Sitaram M

21 de jun de 2022

Great Intro. to the use and development of (SM)Social Media in Business/leisure Life. It gave me an idea that, no matter your position, an understanding of how people use SM is critical as it has become the default way people inform themselves day to day.

por FrancoiseAppledelhi

29 de out de 2020

A comprehensive introduction to social media platforms and their respective marketing tools available. A good start for anyone who has an interest in the various social media options we use every day and how we can harness them for business. A good read.

por Iresha D G

22 de mai de 2021

This course was really interesting to me because of the way that Anke Audenaert conducted it. Also since the course covers everything in detail, this will be useful not only for beginners but also for professionals who already do social media marketing.

por Teri A

4 de dez de 2020

Curriculum was well presented and easy to understand. The presenter had a nice demeanor and made it enjoyable to learn the topic. The quizzes and assignments were directly related to the topic and allowed me to test out my grasp of the topic discussed.

por Nurul J B A R

5 de nov de 2020

I love this class because the way the instructor delivered the content is clear and understandable. The class materials also helped so much for me to understand the whole basic on social media marketing. I am looking forward to finish the whole course!

por Rosaline R

18 de jul de 2022

I am already social media savvy, and I thought I had a handle on blogging, however, I have tremendously benefited much more from this course. There is so much more to the business aspect of social media and I am excited to be developing those skills.

por pragya k

13 de abr de 2022

I really liked this course as the instructer was very good in explaining the concepts and the couse being formulated really well. the practical assignments really make it very useful and increases the leaning and confidence which comes from doing it.

por Jason J

4 de mai de 2021

I really enjoyed the course and learned a lot about Social Media Marketing. I feel like I have a solid foundation to continue to build on. This topic can be overwhelming, but the course pacing, exercises, and videos laid things out In a logical way.

por soulaima b a

7 de set de 2022

it was a great experience and i learned a lot about how to use and manage social media , the course is very clear and rich of informations , Im so glad to join coursera and Im happy because i finich the course and i achieve my goal Im so gratefull

por Agha K

21 de out de 2022

This is a high quality course designed for learining Social Media platforms and the method of teaching is very impressive , the way instructor uses her body language to convey the message that's great way to keep the learners attentive. Great Job

por B-047 C T

30 de jul de 2021

Great introductory course. I loved the way they explained everything, very informative and got to learn many things. Thanks a lot Coursera and Facebook for providing such a nice course. Looking forward to enroll for the next course in the series.

por Miguel M

28 de dez de 2020

Excelente curso para entender los fundamentos del Marketing, ahora que he aprendido a definir los objetivos, segmentar la audiencia es hora de conectar con ellos y hacer contenido de valor para las redes sociales que son idóneas para ese publico.

por Andrés P M

4 de mar de 2021

This course has helped me refresh what I learned about social media marketing and undertand a few concepts I missed before. i think it's a great foundation for any social media marketing venture I might embark in and I'm excited to keep learning

por Irene T S M

13 de abr de 2021

It is a very good course, it teaches the history of the digital platforms with the most users in the world, and explains in detail how the SMART objective should be raised and the way to achieve it, it is also very dynamic with the tasks left.

por Ahmad A R

25 de jan de 2021

Its a very decent course which gives me a appropriate presentation of Social Media Marketing. In spite of the fact that I am a understudy of CSE, still I adore this course since of their appropriate guideline they provide for the learners.

por Sanjay K S

22 de jun de 2022

The course is really great for beginners. It explained how to start and move on to the next phase. It provided a worksheet to implement what you have just learned. If you have done it perfectly you have a great foundation in Social Media.