This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.\n\nThank you Mrs. Anke
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
por Itzel R•
good course, well explained, easy to understand and not tedious. It is important to know that the internet has evolved and therefore, to have it present in the companies, no matter how small they are, having a good digital marketing will lead us to the success of our company. I really enjoyed the course :)
por Jeanette C•
I learned a lot from this course. I am so impressed with setting up SMART goals that are measurable and achievable. I also learned that a company also needs to understand the customer's needs and journey. Thank you, COURSERA, DOST Philippines, and Anke! This course is extremely helpful in this digital era!
por Topher M•
I love Anke! Such a passion to share her knowledge and help others succeed! I own a small online vintage shop along with my partner, and I love how she breaks it down for the big businesses, but then also gives it how it is for the smaller guys doing it on their own!
Thank you Anke!
- Topher with The Bazaar
por Narayanan V•
Very Interesting Video tutorials and well structured course content for anyone to understand the basics of Social Media Marketing. I did benefit from this course and I intent to do the other 4 parts of Social Media Marketing program too so that I understand the other aspects of Social Media Marketing too.
por Katie B•
Very engaging class. Detailed information about the current social media landscape and how to approach it from the business side. If you are a personal user of social media and want to learn about social media for business then definitely worth spending the time to learn about the opportunities available.
por FRANCIA E C F•
Muchas gracias por el conocimiento que me compartieron de verdad ya tengo claro muchos conceptos que ni siquiera se me pasaba por mi mente y ya puedo hablar con mas propiedad , ya puedo identificar cual es la red social que necesito para promover mis intereses, el curso es muy bueno
gracias, mil gracias.
por Danny V•
Good foundational info on what it takes to become a social media marketer. I've learned that each platform has it's purpose for the type of social media marketing you want to do and that their are a wide variety of platforms out there that I've not explored yet that will help me in the future.
por Jon S•
Highly detailed content. Very good course to get you familiar with common social media accounts, and what their target audiences are. How to create a SMART goal and set your Key Performance Indicators. How to create policies in regards to employee's posting content onto social media and blogs.
por Nicole S•
The first course in the Social Media Marketing certification provided a lot of information, resources and hands-on experience via projects in order to prepare a person for digital marketing. I appreciate that the course had multiple ways of representing the materials and showcasing knowledge.
por Lisette L•
I really learned a lot! There were a lot of hands-on exercises that encouraged me to really think about what has been taught. I understood it clearly, too. Thank you so much for this! I encourage those that are thinking about whether or not to try this course, GO FOR IT. It's worth your time.
por Saliu Z•
I have been doing digital marketing the wrong way until I took this course which is an eye opener to anyone who want to advance in his/her career in digital marketing. Thanks to Anke for the wonderful course put together and made so simple to understand and practice. I really enjoyed it!!!!
por Vladyslav S•
I am grateful for Coursera that has given me an opportunity to have a financial aid and study this course. I believe all materials were useful and essential for my understanding of how Social Media Marketing works and why businesses need to know and apply in their work. Highly recommended!
por Lisa H•
This is a FANTASTIC course. It is packed with relevant information. Anke Audenaert skillfully shares her mastery to help students clearly understand this complex subject. Lessons progress step-by-step and carefully outline in detail what is needed to be an effective social media marketer.
por Carolina J•
Excellent course, clear, concise and with many examples and practices. Anke is a very good instructor, enthusiastic and I like the way she explains.
Excelente curso, claro, conciso y con muchos ejemplos y practicas. Anke es muy buena instructora, entusiasta y me gusta su forma de explicar.
por Abdifatah H A•
I'm abdifatah heydar from Somalia This course was really interesting. Because they started with the basics, it was really understandable fabulous. Furthermore, the assignments helped me to put the theory into practice which was really helpful to me thanks for our instructor and Facebook.
As a beginner of Social Media Marketing, the instructor's voice and tone are totally clear to understand, plus the instructor's body language makes us motivated at our learning journey.
The syllabus are well-organized and unique learning platform that i have learnt with.
por Geeta K•
This course was really beneficial and helpful to me. A person like me who doesn't have much knowldge of Social Media is now ready to market on this.
I learnt different things about social media, KPI's, Smart Goals, Customer journey and so on.
I am looking forward to learning much more.
por Ifat a•
It was perfect and amazing !
Perfect , because we came to know about the whole eco system of social media marketing from this course . And , amazing because here the instructor was just amazing ! She helped us a lot by her easy way of expressions and excellent presentation !
Thank you !
por Simpe R C•
Understanding how Social Media Marketing works is very important in achieving our business goals. This course discusses the various social media channels, how they function and how they play in marketing our business, organizational goals, institution etc. Thankful for this course.
por Bakhytzhan I•
Anke Audenaert is an Amazing expert and teacher! Even though this is the first introductory course, she covered many important marketing topics and gave various insights on how to reach and engage customers. I recomend this course for any professional regardless of her/his position.
por Ainul B B A•
The course is very structured and takes you step by step with practical assignment to futher solidfiy your understanding of the subject at hand. Much recommended for people who wants an overview of social media marketing and to drive application in your respective work or business.
por Anna K•
Having worked in the marketing profession in various roles over the past 25 plus years, I found this content fresh, up to date and relevant. This was very helpful to stay in touch with the current marketing trends that rely more and more heavily on Social Media as time goes on.
por Cameron D•
The information is presented in such a structured manner! At first I was like "Okay I'm 24 what don't I know about social media." But there really is another side to it; perfect for somebody who is seeking a job, and perfect for somebody who is passionate about their own brand!
por Maissa A•
The course is very well-structured; the instructor, the material, and the presentation are all very engaging, smooth, and clear. I appreciated the course because it gave me insights not just into social media marketing, but marketing in general and project management as well.
por Jean D•
This course is straightforward, concise and covers all the essentials that a beginner (and even an advance student) needs to know about Social Media Marketing. It provides clear examples of cases, data and activities that helped me retain the lessons much faster and better.