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Comentários e feedback de alunos de Foundations of Digital Marketing and E-commerce da instituição Google

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1,983 classificações

Sobre o curso

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Melhores avaliações

AG

19 de jun de 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

JR

17 de jul de 2022

Its really satisfing learning with google because they always try to makes you understand with detailed things examples and at the end they also try to help you to remember everything by recaps.

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76 — 100 de 542 Avaliações para o Foundations of Digital Marketing and E-commerce

por Arynn H

9 de ago de 2022

I enjoyed the first course, Foundations of Digital Marketing and E-commerce. It opened my eyes to a new perspective, data analyzing tools that I will continue to learn about, and terms. I am excited to continue with this course.

por Joi W

10 de mai de 2022

This course is a great resource for people looking to learn digital marketing and e-commerce. Whether you are looking to refine your skills, switch jobs or start your own journey you will find great instructors + resources!

por SANJAYKUMAR M S

29 de jun de 2022

It is very Prowoud full course, Diplly detailing course, easer way to converson language, a good thing for business and job level contant

Thanks for Google introduse Digital marketing and E-Commerce course

Again thank you

por Arus A

1 de ago de 2022

Absolutely loved the way Joi presented the course and made it so approachable! Great work on her behalf as well as on behalf of whoever created the structure of the course. Well done, informative yet easy to digest!!!

por Aistė D

15 de jul de 2022

I think it gives a great foundation in a clear and well organized manner. Even if you, like me, have already had previous knowledge about these things, it's nice to revisit the main concepts in a well explained way.

por Cristina L

13 de jun de 2022

Great course! It is a great way to start, to learn the basics and understand what is expected from a Digital Marketing and e-Commerce professional. Excited to keep learning with the other courses of this program!

por Stephanie J B

26 de mai de 2022

I love that I was able to obtain my certificate while working a full time job. Im so glad Google provides this for people like me who want to grow in a new field. I've been recommended this to people that I know.

por Elizabeth O

15 de jun de 2022

I enjoyed this course. They are easy to understand, straight to the point, and engaging. I appreciated the little quizzes in the middle of the video. Those ensured that I was paying attention. Joi was a pleasure.

por Emnet T

3 de ago de 2022

I really enjoyed taking this course. I gained a lot of value and I absoulutely recommed it for anyone planning to make a carrier shift or someone who wants to know more about digital marketing and e-commerce.

por Stephanie Y

16 de jul de 2022

Very informative and set at a really good pace with good build up. Definitely is the FOUNDATIONS, so it is important to continue if you want in-depth look at everything that is covered throughout the 4 weeks.

por Sahil C

12 de jul de 2022

Great Experience with this Course. It meant lot to me as because I have learned many things from this course regarding digital marketing and E-commerce. Thank you for explaning this course in much better way.

por Mohd A R F

5 de ago de 2022

Great course for anyone looking to work in Digital Marketing and E-commerce space. It gives an overview of digital marketing, customer journey, marketing funnels, digital marketing strategy and measuring.

por Doyinsola O

1 de jul de 2022

This course is escellent. I learnt a lot of new things and got exposed to the basics and fundamentals of digital marketing.These are things I would have missed. It was great and the teachers are awesome.

por Dian d

12 de jun de 2022

Awesome! A mix of video, reading, defining terms, and motivating feedback.

They break everything down and it is easy to track progress. I would definitely recommend to anyone thinking about this course.

por aditi G

20 de jun de 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

por Jyoti R

18 de jul de 2022

Its really satisfing learning with google because they always try to makes you understand with detailed things examples and at the end they also try to help you to remember everything by recaps.

por Ayşenur T

20 de mai de 2022

It is great that the topic presentations include a lot of experiences and examples from daily life, that way you can define SMART goals for your life too :) I'm so excited for the next course.

por peace a

8 de ago de 2022

Course was highly expository and impactful. The classes felt like they were live classes. I"ll definitely take many more courses with Coursera. A big thank you to Google for this initiative.

por Paul F

9 de ago de 2022

Though there were components of the course that I have been involved with in the past, I felt that course 1 offered a good structure and layout to build a solid foundation to move forward.

por Esteban M L

7 de jul de 2022

It's a great course to open your mind about what digital marketing and e-comerce are. I really like when I could watch some different experiences about how they started in this industry

por Xenith K

31 de mai de 2022

I would highly recommend this course for anyone interested in digital marketing and ecommerce. It lays a great foundation for you to jump start your career within the marketing field.

por Noy B

8 de ago de 2022

Wonderful course, perfect for beginners. Very impressed at how clear and well-organized it is. The only suggestion I have is to have a speech option for the legnthy reading sections.

por priya g

18 de jul de 2022

This course is amazing. I enjoyed this course. All the instructors were amazing. I prefer this course to anyone who wants to start their new digital marketing and e-commerce career.

por Snook

3 de jul de 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

por Zach M

31 de jul de 2022

G​reat Starting point. it really helps you get your bearings on how and what all these terms meant and the impact you can have on and for companies that you work with/for.