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Comentários e feedback de alunos de Foundations of Digital Marketing and E-commerce da instituição Google

2,084 classificações

Sobre o curso

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Melhores avaliações


19 de jun de 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...


17 de jul de 2022

Its really satisfing learning with google because they always try to makes you understand with detailed things examples and at the end they also try to help you to remember everything by recaps.

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101 — 125 de 570 Avaliações para o Foundations of Digital Marketing and E-commerce

por priya g

18 de jul de 2022

This course is amazing. I enjoyed this course. All the instructors were amazing. I prefer this course to anyone who wants to start their new digital marketing and e-commerce career.

por Snook

3 de jul de 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

por Zach M

31 de jul de 2022

G​reat Starting point. it really helps you get your bearings on how and what all these terms meant and the impact you can have on and for companies that you work with/for.

por Marina C

31 de jul de 2022

Very good theory refresher and still introducing some new terms & marketing trends to me - 10+ years in SEO and 5 in digital marketing. Very good start also for beginners.

por Roberto D R L

24 de jul de 2022

Incrible curso para comenzar en el Marketing Digital y en el E-commerce, considero que cualquier persona que le interese este tema le de una oportunidad a este gran curso.

por Rafael R

24 de jul de 2022

​so far im very pleased with the course. The instructor knows subject. Program easy to navegate.for a new student with limited computer knowledge this program is great.

por Dmytro N

13 de ago de 2022

Great course for those who want to start with digital marketing basics. The course content is at a very high-quality level. At the same time, explanations are great!

por Jayashree S

26 de jul de 2022

Very Informative and easy to understand .All details were very simply put and all the videos were very engaging .Overall i gained a lot of information so i am happy

por Shayla M

2 de ago de 2022

Easy to navigate and explained very gently/clearly! Going back to revisit the topics I didn't understand as much as others was smooth and provided a lot of clarity.

por Walter F

21 de jul de 2022

Tiene las principales bases y conocimientos para lo que se viene.

Me gustó que también dieron herramientas reales de cómo insertarse en este nuevo mundo laboral.

por britney w

27 de jul de 2022

This course is beyond informative. It is very engaging and helpful. I definately recommend this course to people interested in digital marketing and ecommerce.

por Janet T

29 de jul de 2022

Great overview and basic introduction to Digital Marketing and E-Commerce. I look forward to digging deeping into each topic and work toward certification.

por jacob S

1 de jul de 2022

I completed the Foundation of Digital Marketing, and E-commerce and i gain a knowledge and Search Engine Optimization, Social Media Marketing, Ad campaign.

por Hideko L

29 de jun de 2022

The instructor, Joi, gives very clear and easy to understan explanations. She looks professional and friendly. Thanks so much for the informative course!

por حمزة ا

7 de ago de 2022

it was a great raid I enjoyed learning about this feald I loved the way they did about organizing the information everything was so smooth to understand.

por Barkha G

12 de ago de 2022

Great course and insights. As a marketing professional for the past 9 years, this course was a refreshing insight into the latest trends and practices.

por suyash s

7 de jun de 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

por miphyk89

8 de jun de 2022

E​asy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

por GeraldVerse

18 de jul de 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

por Fathi B

17 de jul de 2022

ce cours de digital marketing et e-commerce est d'une grande opportunité surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

por Deborah E F

1 de ago de 2022

​It was a very in-depth course and easy to follow along as well. I really enjoyed opening it every single day and would exceed my goals for the day.

por Satyajit G

23 de jun de 2022

I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

por Jason L

6 de jun de 2022

I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.

por Sanjay R

5 de jul de 2022

Extremely happy with the way this course has been designed. In the past, I have used other elearning platforms, but nothing as good as Coursera.

por Misael E Z M C

6 de ago de 2022

I believe is a every complete entry course for digital marketing, maybe not so much for E-commerce but still, great way to know the very basics