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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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226 - 250 of 4,445 Reviews for Foundations of Digital Marketing and E-commerce

By Shane S

Apr 30, 2023

Finally, I am proud to have completed the Google Foundations of Digital Marketing and E-commerce certificate. The knowledge and skills I have gained throughout the program have prepared me with many tools that I need to succeed in the digital marketing world, and I am eager to apply them to my future career.

By Aytaj K

Feb 17, 2024

Thank you so much for creating opportunity for people from all over the world to learn the skills they need to get the career they desire. I hope I will have the opportunity to get the experience at Google some day. And thanks for financial aid program for the ones in need. I really appreciate your efforts.

By Cedric L H

Aug 4, 2023

The first course in this program has an excellent organizational structure and easy-to-navigate lessons.

There are quite a number of glossary terms to learn, but the mix of video interaction and practice quizzes deliver every detail of the foundations necessary to understand Digital Marketing and E-commerce.

By Mark A A

Sep 29, 2022

This course is very straightforward and easy to follow. Coursera has also done the extra mile to remind me to be on track to finish the course at my own convenient time. As a professional digital marketer, I have cleared my doubts and solidified my knowledge with proper theories by finishing this course.

By David P

Jun 6, 2023

I recommend this superb course to anyone interested in beginning their Google certificate on Digital Marketing. The modules were informative, well-paced and challenging. I have a background in Digital Marketing because I work for a Digital Advertiser, and that added to my overall benefit from the course.

By Wilhelmina W

Mar 16, 2023

Being totally new to DM & Ecom I learned a lot. I could not have imagined it would be so detailed and a lot of information. I had to compile a book with all the information, too much to try and remember. The first course was eye opening and a little overwhelming. I'm looking forward to course two...

By Hamra K

Sep 29, 2023

Its a great and huge opportunity for everyone who wants to learn and experience something new, because now a days e-commerce and digital marketing has changed the world and spread the new concepts define techniques how to market your skills through digital channels and make your future in digital world.

By Matias I

Oct 22, 2022

It was a great expirience. Despite the course is foundamental of digital marketing, is very complete and reach a lot of concepts about digital marketing and e-commerce, such as extremly well explanation about marketing funnel, the diferents level of data analysis or campaigns you can do in every stage.

By Amber G

Sep 28, 2022

Great Overall Course discussing the fundamentals required for a successful career in Digital Marketing & E-Commerce. I completed this Course with lots of knowledge and insights on the areas I need in order to be effective in both my career and personal brand building in the Social Marketing Workplace.

By Hari B

Aug 16, 2023

The "Foundations of Digital Marketing and E-commerce" course offers a comprehensive introduction to the world of online marketing and electronic commerce. The course covers a wide range of topics related to leveraging digital platforms for marketing purposes and effectively conducting business online.

By Humpback W

May 10, 2023

Learned a lot from the terms because I used to learn the concepts here and there written by blog posts writers so the concepts tended to cover only a small piece and by understandable daily convo words. Now I’m able to explain data in more professional ways and have more direction to do experiments.

By Valeria M

Nov 13, 2023

I have never felt so excited about a Course. This 1st Module was so interesting and educative, all was well explained and easy to understand by the instructor, I love how was all so dynamic and how all the instructors at the beginning are interested in the person behind the other side of the screen

By Diego D B

Nov 12, 2022

Es un curso que al que desconocia los Fundamentos de marketing digital y comercio electronico el contenido de este curso te introduce en una experiencia apasionante que te motiva a seguir descubriendo mas habilidades y conceptos que te permitan ser en un futuro un verdadero profesional de la materia.

By Jonatech 2

Oct 10, 2022

I have had a lot of digital marketing courses but I have never felt confident with the things I have learned. With this course, I feel like the new spiderman of digital marketing I can now approach clients with confidence that I will provide them with the utmost value. looking forward to finsih it.

By Lolly B

Jul 26, 2023

This is program is very well produced with a variety of videos and short readings and practice quizzes. I learned so much about the foundations of Digital Marketing and E-commerce. It was so helpful to get an outline and preview of what I will learn later in the course. I can't wait to get started!

By Melanie J

Aug 17, 2022

I'm currently between jobs so wanted to use this time wisely to refresh on all digital marketing and ecommerce aspects as this sits within my employment remit. I found this course fantastic. Digestable, great tutor and speakers, very educational for all levels. Will recomend to others. Thank you!

By Vanisha A

Sep 13, 2023

This certification course by Google is definitely the most interactive course for a total beginner in Digital Marketing and E-commerce enthusiast. I completed this course and received the certificate as well and it generated a lot of value in laying the foundations of my digital marketing career.

By Takalane N

Mar 21, 2023

I love how engaging and easy to follow this course is. I was surprised about how much I would learn in just the foundational course, and touching on every aspect of digital marketing principles so early in the certification convinced me to complete the certificate as a whole, I need to know more!

By Muhamad H Z

Apr 4, 2023

Well structed and easy to understand. Really recommended for someone who looking to upskill or even to get to know and understand about Digital Marketing & E-commerce. The conductor well explained everything and providing relevant and related example to make leaner easy to understand the lesson.

By FADHIL I

Oct 14, 2022

Great pressentation by google and awesome knowledged i get and easy to understant. Google and coursera provide good education and maximise use platform online to educate community. The term, keyword and noted provide its better understand the course foundation of digital marketing and e-commerce

By Namitha F

Aug 2, 2023

This is course is easy to understand, well explained and really informative. All the concepts are explained and taught very well. Thank you Coursera for providing this platform where I was able to develop my knowledge & skills. It was really flexible course and an effective learning experience.

By Wawira M

Jan 28, 2023

This course is spectacular! The videos and notes are engaging, memorable, and simple to understand. I just got my certificate and I'm so excited. Cant wait to finish the whole program and explore the digital marketing career field. Thank you so much Google and Coursera for making this possible.

By Svetozara S

Jan 15, 2023

This course provides an understanding of the most important concepts in the field of digital marketing and e-commerce with examples from our daily lives, so that learning is much easier. There is also a section to help you with future job opportunities, making it a perfect course for beginners!

By Roland A

Aug 1, 2022

I learned so much from this course. I am very grateful that I got the opportunity to take this course as I am just new to the realm of digital marketing and e-commerce. Definitely, after taking this course, I learned valuable concepts and major points that I need to know in this certain field.

By Neha A

Jul 26, 2022

Thank you Google for this great knowledge which I have gained through this Foundation course....I have cleared concepts like Digital Marketing, goals, and many more concepts...This basic course is the best in the industry, but this is the best in basics. Going to Course 2!!! hoping for best!