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Comentários e feedback de alunos de Foundations of Digital Marketing and E-commerce da instituição Google

2,056 classificações

Sobre o curso

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Melhores avaliações


19 de jun de 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...


17 de jul de 2022

Its really satisfing learning with google because they always try to makes you understand with detailed things examples and at the end they also try to help you to remember everything by recaps.

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51 — 75 de 565 Avaliações para o Foundations of Digital Marketing and E-commerce

por Naimee G

2 de ago de 2022

This course foundation of marketing and e-commerce is really very useful in understanding basics of marketing and also digital marketing is explained here in details. Almost all concepts of digital marketing is covered here and even concepts of e-commerce is made clear here.

por Cherry A T H

22 de jun de 2022

I very much like this course, and it gives me more than I have expected an online course could do. I totally recommend if you want to start your foot into digital marketing. After completing this, you might have even more insights into which specific route you want to pursue.

por Juan C

20 de jul de 2022

This course is truly helpful as it will enable you to acquire a wide range of concepts related with digital marketing. It could be seen as a general overview course, which has the objective to provide students with the conceptual tools needed to be a great digital marketer.

por Dawn E

28 de jun de 2022

Excellent course! I was very happy with the structure of the course and found it very easy to hold my attention. I like the methods switching between video, study time and quizzes. The instructor for this course was well spoken and very easy to listen to. Thank you so much.

por Jorge L K

26 de jun de 2022

Exelente curso, boa didática de aprendizado apesar de não conhecer a lingua inglesa consegui absorver muito conhecimento do curso, pois com a tradução da legenda dos vídeos entendi todo conteúdo.

Parabéns e obrigado por essa opoirtunidade de obter conhecimento valioso.

por Deanna L

10 de mai de 2022

I enjoyed all the instructors in this course especially the main lady, she had good energy and was articulate. I liked hearing different people's perspectives. The glossary is very helpful for all the marketing terms. This coursse was a good refresher for me.

por Jorge M V L

20 de jul de 2022

Este curso superó ampliamente mis expectativas. Toda la información se brinda con una claridad impresionante y además es información relacionada específicamente con el tema.

100% recomendado a quienes quieren empezar en el apasionante mundo del Marketing Digital!

por Kaitie E

12 de jun de 2022

If this topic is at all of interest to you and you're not able to or wanting to attend a school program. Then you need to check this course out! I learned so much and it was so easy to learn and use this platform! I can't wait to continue onto the next courses :)

por venugram c

6 de ago de 2022

I am so thankful for the full course and easy access to understanding all the concepts of digital marketing aadn commerce brushing up skills helped me a lot. Thank you so much for the content you have produced for making me feel "content" with my career path!!

por Lloyd C

16 de jun de 2022

Wow. This course was very informative and comprehensive that i have to admit that i enjoyed it very much. The instructor was straight forward and captivating. i would recommend this course to anyone wanting to start a career in digital marketing and ecommerce

por kyawswar l

27 de jul de 2022

I am very much satified with course. I am going to study contining regarding with digital marketing and e-commerce. Thanks for support financial aid. I am going to contribute my knowledges to other people who willing to learn digital marketing e-commerce.

por John E R

12 de jun de 2022

I learned new terminologies through this course! The video lectures were engaging as well and it was easy to stay focused. The readings help alot in supplementing what the videos talked about and I love how the graded quizzes really tested what I learned.

por Mariana G S

26 de jun de 2022

The Fundamentals of Digital Marketing and Electronic Commerce course is excellent for the development of any professional, it allows us to propose our ideas in an attractive and strategic way to carry out any business using digital marketing techniques.

por Samujjal S

25 de mai de 2022

Completing the first course of this certification, has given me more confidence on myself that I have to continue to learn more about this field. I am impressed by how this user friendly course was made, kudos to all those involved in making this course

por Ibeliz G

21 de jun de 2022

Very informative and well explain the only input is that is a bit hard to hear softspoken people even with my volume to the max. like the asian lady and the black gentleman (i forgot everyones name) the black lady is very clear to the point and polite

por doodles g

19 de mai de 2022

T​hi course is the 1st course of digital marketing specialization offered by google and u can know the basics of digital marketing through this course. Overall this course is great but dont forget to finish the entire courtses in this specialization.

por Wholfang B

19 de mai de 2022

The course is well structured and teach you all the main concepts you need to know to start a career in digital marketing and ecommerce. Furthermore they give you tips and strategies how you can start building your profile in order to find a job.

por Brandon R

20 de jul de 2022

T​his was a great introduction. It was just enough information to make a decsision about continuing down the path of digital marketing. As well as a base vocabulary to understand the more involved education to come. It was a good warm up course.

por Ajit M N

17 de jul de 2022

I thoroughly enjoyed taking this course! I have been a digital marketing enthusiast for a while, and I think I made the best decision to enroll in this. Learning digital marketing from Google...that's exciting! Thank you, Google and Coursera!

por Wendy J

23 de jun de 2022

I really enjoyed taking this course and I highly recommend it to anyone and everyone! There's a lot of material and it goes at a great pace. You will most definitely learn something and the teachers are very well spoken and easy to follow.

por Adel M S

15 de jun de 2022

السلام عليكم ورحوة الله وبركاتة

بصراحة شكرا جدا جوجل وكل العاملين

شكرا جدا كورسيرا وكل العاملين

كورس التسويق الالكتروني والتجارة الالكترونية من اجمل واقوي الكورسات للدخول الي هذا المجال الرائع

تحياتي جوجل مع كل الحب لان هذا هو المعهود منكم

por Sonja B

20 de jul de 2022

L​ots of new terms to learn and greart scafolding for preparing for the rest of the course! I have little to no computer expertise and was able to follow this class and learn how to understandf what digital marketing and e-commerce are.

por neha p

14 de jun de 2022

Thank you very much for the experience and the possibility to learn new information about marketing. A very informative and interesting course. It was great to participate and i will definitely recommend to my friends and acquaintances.

por Leandro Z

1 de ago de 2022

Foundations of Digital Marketing and E-commerce is a great first step for those seeking a career in Digital Marketing and E-Commerce. The course was full of relevant information and wasn't too difficult to understand or too convoluted.


18 de jul de 2022

T​his Course provides a broad understanding about Digital Marketing and E-commerce and helpds to explain the fundamental concepts and its applications at various levels in your journey as a Digital Marketing and E-commerce Specialist.