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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
1,710 classificações
463 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

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176 — 200 de 455 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Edwin N A

Feb 04, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

por María J R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

por Kaavya R

Apr 23, 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

por ethan h

Apr 28, 2020

Great course perfect for those who know very little about the science behind neuro marketing!

por Dianna

Feb 08, 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

por Renato V

Apr 09, 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

por Maria d l N P C V

Apr 28, 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

por Lebogang K

May 24, 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

por Mariana D C

Jul 05, 2020

Very good, and very complete! I really learned a lot and the information is very useful!

por Aniriddha W

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

por FILIPE S D C M

Mar 27, 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

por Juan A P L

Oct 23, 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

por Simon H

Sep 23, 2017

This was a great course if you would learn about how we process decisions. Thank you

por Bivas N

Jul 08, 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

por Kumar V

Feb 06, 2018

Interesting course that throws open a whole new domain of marketing to anyone who

por paolo

Mar 25, 2017

great course , a must for all the professionals working in a marketing department

por Mariana

Jun 21, 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

por Alejandro P F

Jan 06, 2020

Very good course in order to introduce yourself into the Neuromarketing world!

por Morda F

Jul 22, 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

por Devin S

Apr 27, 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

por Miguel M

Sep 27, 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

por Dr. P K

Mar 03, 2017

Very interesting and useful course for consumer behavior and marketing area.

por carla P y V

May 24, 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

por Pradeep K R

Sep 11, 2018

Very Informative. would like to take more advance course on the same field.

por Andrés P F

Feb 11, 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!