This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS
por Felipe d J B G•
Excellent introduction to the topic by one of the most important researchers in the field. Exteaordinarily well conceived, wonderfully implemented. One of the best experiences in my life, just before beginning my Master in Neuromarketing. Pkease, offer a sequel. Thank you really very much !!! ...
por Deleted A•
I am using this course for research across global Biometrics industry domains and find it exemplary. The author's presentation, choice and use of course materials for his intended audience is challenging and intriguing. Audience achievement is possible with diligent and attentive course work.
por Matthew G•
Phenomenal Course! I got a lot of great information as regards to marketing and how the brain works. I've always been a stickler for psychology and the neurophysiology of the brain and this course helped satisfy some of my curiosities at the same time unlocking new ones. Highly recommended :)
por Emiliana S•
In my opinion this course was very excited and challenging to learn an overview about the brain activity and connectivity, and different uses like Neuromarketing and his consumers take decisions. Thanks Thomas for your professionalism and I hope to continue learning, maybe at Denmark soon.
por sagar g•
very nicely taught, the most interesting and emerging technology that can surely be used in knowing the consumer behavior on the basis of the Consumer Neuroscience and Neuromarketing. moreover teaching way is awesome interviews with the experts brought extensive knowledge about the field.
por Sai k M•
The course was extremely informative and contemporary to the corporate world.
An opening of such kind which links both neuroscience and marketing is a huge boost for both academia and the industry alike.
Loved this course and your enthusiasm was very infective.
Thank you so much
por Georgios I L•
Excellent introduction to the concepts of neuroscience and neuromarketing as well as the tools and methods used in these disciplines. Even if marketing itself is not your focus, this course provides a very good insight or primer to the field of consumer neuroscience. Highly recommended.
por AKSHAY K A V 2•
It was a very interesting course by providing detailed information about neuro sciece, neuromarketing, various tools and techniques. As an aspirant learner was able to connect to all the topics and got a reality check with the help of those interview sessions with the industry experts.
por Juan C V V•
Excelente y muy fundamentado curso para acercarse a la neurociencia y neuromarketing, y comprender como construimos emociones y pensamientos, como aprendemos y sobre todo como influye esto en nuestra toma de decisiones como consumidor y como estas decisiones afectan nuestro futuro
por Elizabeth T•
Such great information - I'm really interested in learning more on the topic and following how the information is applied. Thanks for giving me a base of information and better understanding! I'd love courses dedicated to individual studies and what's been learned from them!
por GORTI K M•
The course has been well-thought of and executed. The way all the concepts are explained is really amazing. Although it starts slow, the course becomes really interesting by the end. The activities involved and good reference material provided makes it a very good course.
por Fatıma B D•
I really enjoyed this course from a User Experience designer&researcher standpoint. The interviews were especially very illuminating. My only criticism would be about the sound quality for some of the recordings. They are understandable but could have been better.
por Bence O•
Lovely and comprehensive course, at first you might face some obstacles with terminology but you will get used to it gradually. If you are interested in the field of consumer behaviour or just simply behaviour in general this course is absolutely worth to take.
por Chithra N•
An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!
por Carlotta P•
This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!
por Kelly A•
Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.
por Robert L H•
From this course, I have learned many latest information about this emerging field. The reading materials are really academic oriented, hence, sometimes they are difficult to follow. The videos are excellent and easy to comprehend though. Highly recommend!
por Mr. S K M•
This is an absolute-must-have course for anybody that has the customer in mind. The complexity of the Customer mind and behavior has been simplified. A tool that can help shape the way products and services are transferred to a customer.
por Sanjeev S P•
Wonderful learning! Being a Pharmacy graduate, with MBA marketing area, this course equips me on Neuroscience of consumer decision making. The content is quite informative. Though the course is technical, the Professor presented in a candid way. Thank you
por Denisse V•
I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.
por Ignacio V•
Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.
por Deleted A•
I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.
por Rohan B•
Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.
por SRISUDARSAN P R•
Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.
por Masoom A•
Very useful and comprehensive course. It has helped me in understanding the real structure of human brain and how it actually works in terms of consumer behavior. Thank you Mr. Thomas and Copenhagen Business School for adding value in my academia.