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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

1,161 classificações
302 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing


Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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151 — 175 de {totalReviews} Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por József Á K

Nov 30, 2016

For marketers with open mind it is a must take!

por 冠云 王

Sep 07, 2017


por Manish S

Jul 19, 2017

Very informative, especially for a marketer.


Dec 05, 2016

Nice course, useful and interesting content!

por Eyal D

Oct 20, 2018

Surer interesting - very well structured.


Nov 08, 2016

Excelent . We need a more advance course

por saadia a

Jul 31, 2019

Thank you one of the best online course

por Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

por Dionysia P

Jul 29, 2017

Very enjoyable and easy to understand!

por Wojtek

Mar 25, 2017

Very interesting course for marketers.

por Muhammad T M

Nov 26, 2016

One of the best courses on coursera...

por oyunerdene

Sep 05, 2018

Thank you. It was interesting course

por Mark S

Dec 11, 2016

Thanks for sharing your knowledge!

por Hugo F

Oct 18, 2016

Great Course! Thank you very much!

por Andreea A C

Jan 05, 2020

Great information and structure

por Unai A

Mar 05, 2018

Very detailed and comprehensive

por Ze M

Jun 13, 2019

Great course, excelent classes

por Sumeet B

Apr 24, 2019

Exceptional & very insightful

por Ala H M A

Oct 27, 2018

I think it's amazing course

por Eder C d C e S

Nov 05, 2016

Pretty good course. Enjoyee

por Elena

Feb 09, 2017

This course is excellent.

por David B

Nov 12, 2016

Very interesting courses!

por Mustika S P

Nov 24, 2019

Very good for beginner.

por Dr. A M

Sep 05, 2019

Nice Course & Learning

por Prisca N O

Aug 04, 2019

Explicitly thought.