Created by:  Northwestern University

  • Randy Hlavac

    Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info
Commitment4 weeks of study, 1-3 hours/week
Language
English, Subtitles: Spanish, Arabic
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

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Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
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Ratings and Reviews
Rated 4.6 out of 5 of 1,478 ratings

A clear understanding of Social is there in this MOOC.

Exciting that such an esteemed US marketing university - Northwestern University -- has offered this social media marketing specialization. This opening module -- What is Social -- does an excellent job of defining social media marketing and the accelerated rate of change, trends, available technologiesthat is happening here. I love the conceptual work paired up with practical applications and examples to maximize learning. Randy Hlavac and the presenting team of experts do a great job. As a late-deafened marketer, I am particularly happy that a transcript and captions are offered with each video for me. Kudos to Northwestern and Coursera for making these necessary ADA accommodations. I want to call out Experts (1) Judy Frank presentation on "Media: Chaos to Clarity" and (2) Stan Smith's "Position as Authority Brand" as must-see. As the lead presenter, Randy does an excellent job guiding each student through the process. I would highly recommend this specialization and this specific "What is Social?" course. Well done.

Great overview and set-up for a dive into the meat of the social media cour

This is a very powerful tool to start in social media marketing. This course gave me some tools and knowledge about the high value market and the sites they are interesting in. It´s so important to know the value of influencers and how to use them to promote your product. thanks very much.