About this course: The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info |
Course 1 of 6 in the
Social Media Marketing Specialization.
|
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English, Subtitles: Spanish, Arabic |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Introduction
- Video: Course Overview
- Video: The Capstone Project
- Reading: Welcome to Course 1 in the Social Marketing Specialization
- Reading: Grading and Logistics
- Reading: Meet Your Instructors
- Reading: Social Marketing Toolkits
- Reading: Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social
- Reading: Course Bookstore
- Reading: A Note on Frequency of Capstone Offerings
- Reading: Special Toolkits for Paid/Financial Aid Learners
- Video: Surviving the Digital Revolution
- Video: Media: From Chaos to Clarity
- Video: The Social Media Revolution
- Video: The Social Media Revolution 2015
- Video: #Socialnomics
- Video: Identifying Social Trends
- Reading: Question for Discussion
- Reading: Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto
- Video: Viewing Social
- Video: Your Professional Network
- Video: Real-Time Social Data
- Video: WeFeelFine.org Demo
- Video: The Shifting Social Landscape
- Video: The Social Pyramid
- Reading: Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing
- Video: Targeting Assignment Step by Step
- Video: Social Networks and Communities
- Video: Why Social Communities Form
- Video: Understanding Social Communities
- Video: How to Position Yourself as a Brand Authority
- Reading: Developing the Social Assets to Develop Your Personal Brand
- Video: Klout Assignment Step by Step
- Reading: Question for Discussion
- Reading: Download the Lecture Video Slides
- Reading: What Comes Next?
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Exciting that such an esteemed US marketing university - Northwestern University -- has offered this social media marketing specialization. This opening module -- What is Social -- does an excellent job of defining social media marketing and the accelerated rate of change, trends, available technologiesthat is happening here. I love the conceptual work paired up with practical applications and examples to maximize learning. Randy Hlavac and the presenting team of experts do a great job. As a late-deafened marketer, I am particularly happy that a transcript and captions are offered with each video for me. Kudos to Northwestern and Coursera for making these necessary ADA accommodations. I want to call out Experts (1) Judy Frank presentation on "Media: Chaos to Clarity" and (2) Stan Smith's "Position as Authority Brand" as must-see. As the lead presenter, Randy does an excellent job guiding each student through the process. I would highly recommend this specialization and this specific "What is Social?" course. Well done.
Great overview and set-up for a dive into the meat of the social media cour
This is a very powerful tool to start in social media marketing. This course gave me some tools and knowledge about the high value market and the sites they are interesting in. It´s so important to know the value of influencers and how to use them to promote your product. thanks very much.
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A clear understanding of Social is there in this MOOC.