The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
Este curso faz parte do Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social
O que é "Social"?
oferecido por
Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social Universidade Northwestern
Informações sobre o curso
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Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
47%
consegui um benefício significativo de carreira com este curso
16%
recebi um aumento ou promoção
Habilidades que você terá
Social MarketingSocial NetworkSocial Media MarketingSocial Media
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
47%
consegui um benefício significativo de carreira com este curso
16%
recebi um aumento ou promoção
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 9 horas para completar
Sugerido: 4 weeks of study, 1-3 hours/week
Inglês
Legendas: Inglês, Japonês
Programa - O que você aprenderá com este curso
2 horas para concluir
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
2 horas para concluir
4 vídeos (Total 17 mín.), 8 leituras
4 videos
Introduction6min
Course Overview3min
The Capstone Project2min
Brief [but Important] Announcement on the IBM Cloud System4min
8 leituras
Welcome to Course 1 in the Social Marketing Specialization10min
Grading and Logistics10min
Meet Your Instructors10min
Social Marketing Toolkits10min
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10min
Course Bookstore10min
A Note on Frequency of Capstone Offerings10min
Special Toolkits for Paid/Financial Aid Learners10min
1 hora para concluir
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
1 hora para concluir
7 vídeos (Total 39 mín.), 2 leituras, 1 teste
7 videos
Media: From Chaos to Clarity8min
Media: From Chaos to Clarity 2019 2nd Edition9min
The Social Media Revolution1min
Digital Transformation Trends 20192min
10 Important Trends for 20205min
Identifying Social Trends55s
2 leituras
Question for Discussion10min
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10min
1 exercício prático
Quiz 18min
3 horas para concluir
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
3 horas para concluir
8 vídeos (Total 38 mín.), 1 leitura, 2 testes
8 videos
Viewing Social4min
Your Professional Network4min
Real-Time Social Data3min
WeFeelFine.org Demo5min
The Shifting Social Landscape5min
The Social Pyramid4min
Developing your Professional Social Media Assets6min
Targeting Assignment Step by Step5min
1 leituras
Social Marketing 201910min
1 exercício prático
Quiz 28min
2 horas para concluir
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2 horas para concluir
9 vídeos (Total 45 mín.), 4 leituras, 2 testes
9 videos
The 3 M's of Effective Content Strategy - Focusing on Markets5min
The 3 M's of Effective Content Strategy - Focusing on Messages3min
The 3 M's of Effective Content Strategy - Focusing on Media6min
Social Networks and Communities5min
Why Social Communities Form2min
Understanding Social Communities6min
How to Position Yourself as a Brand Authority6min
Developing your Social Media Tools for the Networking Assignment6min
4 leituras
Developing the Social Assets to Develop Your Personal Brand10min
Question for Discussion10min
Download the Lecture Video Slides10min
What Comes Next?10min
2 exercícios práticos
Quiz 312min
Networking & Tracking Assignment6min
Principais avaliações do O que é "Social"?
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
oferecido por
Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Sobre Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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