Informações sobre o curso
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Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...


Legendas: Inglês, Espanhol, Árabe, Japonês

Habilidades que você terá

Social MarketingSocial NetworkSocial Media MarketingSocial Media

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...


Legendas: Inglês, Espanhol, Árabe, Japonês

Programa - O que você aprenderá com este curso

2 horas para concluir

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.

4 vídeos ((Total 14 mín.)), 8 leituras
4 videos
Course Overview3min
The Capstone Project2min
Brief [but Important] Announcement on the IBM Cloud System1min
8 leituras
Welcome to Course 1 in the Social Marketing Specialization10min
Grading and Logistics10min
Meet Your Instructors10min
Social Marketing Toolkits10min
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10min
Course Bookstore10min
A Note on Frequency of Capstone Offerings10min
Special Toolkits for Paid/Financial Aid Learners10min
1 hora para concluir

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.

5 vídeos ((Total 21 mín.)), 2 leituras, 1 teste
5 videos
Media: From Chaos to Clarity8min
The Social Media Revolution1min
Digital Transformation from Erik Qualman 2019 Published 1/8/20192min
Identifying Social Trends55s
2 leituras
Question for Discussion10min
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10min
1 exercício prático
Quiz 18min
3 horas para concluir

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.

7 vídeos ((Total 32 mín.)), 1 leitura, 2 testes
7 videos
Your Professional Network4min
Real-Time Social Data3min Demo5min
The Shifting Social Landscape5min
The Social Pyramid4min
Targeting Assignment Step by Step5min
1 leituras
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10min
1 exercício prático
Quiz 28min
1 hora para concluir

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.

5 vídeos ((Total 28 mín.)), 4 leituras, 2 testes
5 videos
Why Social Communities Form2min
Understanding Social Communities6min
How to Position Yourself as a Brand Authority6min
Developing your Social Media Tools for the Networking Assignment6min
4 leituras
Developing the Social Assets to Develop Your Personal Brand10min
Question for Discussion10min
Download the Lecture Video Slides10min
What Comes Next?10min
2 exercícios práticos
Quiz 312min
Networking & Tracking Assignment6min
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Principais avaliações do O que é "Social"?

por CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

por FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.



Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Sobre Universidade Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing de mídia socialMarketing de Mídia Social

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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