Profile

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Bio

<p><span>Randy Hlavac specializes in social and integrated marketing.&nbsp; In 1990, he founded Marketing Synergy, Inc [MSI], which <span>helps business and consumer focused companies define, engage &amp; acquire high value communities using social, web, mobile and integrated marketing technologies. In addition he is a member of the faculty and lecturer in the Medill School’s Integrated Marketing Communications program where he teaches graduate and undergrad courses on social &amp; integrated marketing.&nbsp; His social marketing class was written up in the <i>Wall Street Journal</i> [Here Tweeting is a Class Requirement (3/09/1)].&nbsp; He is a board member for the Chicago Association of Direct Marketing and is a frequent speaker on social, web, and database marketing professional associations and organizations.</span></span></p> <br> <br> <br> <br>

Courses

What is Social?

The Importance of Listening

The Business of Social

Content, Advertising & Social IMC

Social Marketing Capstone Project

Engagement & Nurture Marketing Strategies