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O que é "Social"?, Universidade Northwestern

4.6
2,395 classificações
611 avaliações

Informações sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações

por FF

Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

por CQ

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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593 avaliações

por Samir Eduardo Agurto Alfaro

Apr 16, 2019

The best course of world!!

por Jasmin Yayoshi

Apr 09, 2019

Some content is outdated. Needs to be updated.

por 杨晓菲

Apr 09, 2019

A good introduction course.

por Mahmoud Rizk

Apr 08, 2019

very cool

por Samantha Balcaceres

Apr 08, 2019

Simple and to the point with relevant information. This course helped me ask the right questions and analyze my methods!

por Jonathan David Morales Torres

Apr 06, 2019

Es un curso excelente. En los primeros lugares, desde el micro local al mundo, bien explicados. ¡Muy recomendable!

por Muhammad Asim Yousaf

Mar 31, 2019

i am very thankful to you to coursera i have learn a lot .

por Nahla Billie

Mar 30, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

por Oude Aloudh

Mar 27, 2019

The course was well organized, but I wanted to see more pictures and illustrations because the picture

worth a thousand words.

in conclusion, the course was fantastic...and very thanks for the Professor, Kiron and Coursera

por Ez Abushaar

Mar 25, 2019

it is an amazing course i would like to take it again