Created by:  Northwestern University

  • Randy Hlavac

    Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info
Commitment5 weeks of study, 2-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.9 stars
Average User Rating 4.9See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
AuditPurchase Course
Access to course materials

Available

Available

Access to graded materials

Not available

Available

Receive a final grade

Not available

Available

Earn a shareable Course Certificate

Not available

Available

Ratings and Reviews
Rated 4.9 out of 5 of 81 ratings

The best course of Social Media Marketing I've ever seen. Many thanks to Randy Hlavac, it was a pleasure to attend this course and the whole specialization.

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

Amazing!

I had no idea how much I needed this course until I finished it! This Capstone is a must-do, for any business owner, because it requires you to understand your business in such a valuable way. Marketing is one of the most expensive elements of a business and, because Social Media is the most effective way to target a market, having an overview of how it works will make hiring your Social Media manager a less confusing experience and will help you understand your target market and its needs from a different perspective. Although I now have the tools and certification (yay!) to work in Social Marketing, this course showed me that it may not actually be my dream job, but that's a good thing for my company because I now know how to save money on marketing, how to create an actionable marketing budget, and how to listen to my market. I use the tools I learned in this course and from all the courses in this certificate series, but especially this course, over and over again as I continue to pitch and raise money for my company. Professor Hlavac truly enjoys teaching and, once I can afford it, I hope to be able to hire one of his students because he inspires greatness, rigor, and joy in Social Media Marketing, so I assume his students will as well!