Informações sobre o curso: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Desenvolvido por: Northwestern University
Ministrado por: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Informações básicas | Curso 3 de 6 no Marketing de Mídia Social Specialization |
| Compromisso | 4 weeks of study, 1-3 hours/week |
| Idioma | Inglês |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 videos, 7 leituras
- Vídeo: Social Strategies Used by Organizations Today
- Reading: Welcome to MOOC 3!
- Reading: Meet Your Instructors
- Reading: Grading and Logistics
- Vídeo: Engagement Marketing Social Strategy
- Vídeo: Engagement Example: Cadbury Dairy Milk
- Vídeo: Engagement Example: Old Spice
- Vídeo: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
- Reading: Social Marketing Toolkits
- Reading: Course Bookstore
- Reading: A Note of the Frequency of Capstone Offerings
- Reading: Special Toolkits for Paid/Financial Aid Learners
SEMANA 2
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 videos, 4 leituras
- Vídeo: Newsjacking to impact your high value markets
- Vídeo: Eventjacking - a "must" engagement strategy for start-ups
- Vídeo: Cool Infographics
- Reading: Infographic Examples
- Vídeo: Infographics for Businesses
- Reading: More Infographic Examples
- Reading: Even More Infographic Examples
- Vídeo: Using an Engagement Strategy
- Reading: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design
Nota atribuída: Quiz 1
SEMANA 3
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 videos, 1 leituras
- Vídeo: Nurture Marketing Strategy
- Vídeo: Nurture Marketing Strategy Examples
- Vídeo: Importance of a Landing Page
- Vídeo: Real-Time Marketing
- Vídeo: Nurture Marketing Programs
- Vídeo: Develop a Filter and Focus Blog
- Vídeo: Create a Blog Article
- Vídeo: Assignment Step by Step
- Reading: Assignment Overview: Creating Your First Blog Article
Nota atribuída: Quiz 2
Nota atribuída: Creating Your First Blog Article
SEMANA 4
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos, 4 leituras
- Vídeo: Developing an Effective Blog
- Reading: Social Marketing Toolkit Pt. 2 - Blog the Right Way
- Reading: Social Marketing Toolkit Pt. 3 - A/B Split Testing
- Reading: Download the Lecture Video Slides
- Reading: What Comes Next?
Nota atribuída: Quiz 3
Perguntas frequentes
Como funciona
コースワーク
各コースは、インタラクティブな教科書のようなもので、事前に作成された動画、テスト、プロジェクトが備わっています。
他の受講生からの支援
他の数千もの受講生とつながり、アイデアやコース教材について検討し、 コンセプトの理解を深めます。
修了証
仕事に関する公式な認定を取得して、達成したことを友人、同僚、雇用主と共有してください。
Desenvolvedores
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
It mar my concept very clear
Material is excellent. Unable to finish the course for the lack of peer submissions available to complete. Will keep trying until the course deadline.
Great course!
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I think It'd be more beneficial for the assignment to be at week 4 only because I didn't realize the week 4 videos would help with the assignment. Otherwise, it's a good course with a challenging assignment.