Informações sobre o curso
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Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...


Legendas: Inglês

Habilidades que você terá

Social MarketingSocial MediaMarketing StrategyWriting

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...


Legendas: Inglês

Programa - O que você aprenderá com este curso

2 horas para concluir

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today.

6 vídeos ((Total 53 mín.)), 7 leituras
6 videos
Social Strategies Used by Organizations Today3min
Engagement Marketing Social Strategy7min
Engagement Example: Cadbury Dairy Milk7min
Engagement Example: Old Spice11min
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6min
7 leituras
Welcome to MOOC 3!10min
Meet Your Instructors10min
Grading and Logistics10min
Social Marketing Toolkits10min
Course Bookstore10min
A Note of the Frequency of Capstone Offerings10min
Special Toolkits for Paid/Financial Aid Learners10min
2 horas para concluir

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

6 vídeos ((Total 46 mín.)), 4 leituras, 1 teste
6 videos
Newsjacking to impact your high value markets8min
Eventjacking - a "must" engagement strategy for start-ups9min
Cool Infographics7min
Infographics for Businesses8min
Using an Engagement Strategy6min
4 leituras
Infographic Examples10min
More Infographic Examples10min
Even More Infographic Examples10min
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10min
1 exercício prático
Quiz 112min
4 horas para concluir

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

9 vídeos ((Total 85 mín.)), 1 leitura, 2 testes
9 videos
Nurture Marketing Strategy6min
Nurture Marketing Strategy Examples8min
Importance of a Landing Page4min
Real-Time Marketing8min
Nurture Marketing Programs2min
Develop a Filter and Focus Blog8min
Create a Blog Article19min
Assignment Step by Step21min
1 leituras
Assignment Overview: Creating Your First Blog Article10min
1 exercício prático
Quiz 212min
1 hora para concluir

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

2 vídeos ((Total 14 mín.)), 4 leituras, 1 teste
2 videos
Developing an Effective Blog7min
4 leituras
Social Marketing Toolkit Pt. 2 - Blog the Right Way10min
Social Marketing Toolkit Pt. 3 - A/B Split Testing10min
Download the Lecture Video Slides10min
What Comes Next?10min
1 exercício prático
Quiz 38min
132 avaliaçõesChevron Right


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Principais avaliações do Estratégias de marketing Engagement & Nurture

por HKFeb 12th 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

por RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .



Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Sobre Universidade Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing de mídia socialMarketing de Mídia Social

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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