Informações sobre o curso: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Desenvolvido por: Northwestern University

Ministrado por: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Informações básicas	Curso 3 de 6 no Marketing de Mídia Social Specialization
Compromisso	4 weeks of study, 1-3 hours/week
Idioma	English
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário	4.8 estrelas Classificação média do usuário 4.8Veja o que os aprendizes disseram

Programa

SEMANA 1

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today.

6 vídeos, 7 leituras

Vídeo: Social Strategies Used by Organizations Today
Reading: Welcome to MOOC 3!
Reading: Meet Your Instructors
Reading: Grading and Logistics
Vídeo: Engagement Marketing Social Strategy
Vídeo: Engagement Example: Cadbury Dairy Milk
Vídeo: Engagement Example: Old Spice
Vídeo: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
Reading: Social Marketing Toolkits
Reading: Course Bookstore
Reading: A Note of the Frequency of Capstone Offerings
Reading: Special Toolkits for Paid/Financial Aid Learners

SEMANA 2

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

6 vídeos, 4 leituras

Vídeo: Newsjacking to impact your high value markets
Vídeo: Eventjacking - a "must" engagement strategy for start-ups
Vídeo: Cool Infographics
Reading: Infographic Examples
Vídeo: Infographics for Businesses
Reading: More Infographic Examples
Reading: Even More Infographic Examples
Vídeo: Using an Engagement Strategy
Reading: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design

Nota atribuída: Quiz 1

SEMANA 3

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

9 vídeos, 1 leitura

Vídeo: Nurture Marketing Strategy
Vídeo: Nurture Marketing Strategy Examples
Vídeo: Importance of a Landing Page
Vídeo: Real-Time Marketing
Vídeo: Nurture Marketing Programs
Vídeo: Develop a Filter and Focus Blog
Vídeo: Create a Blog Article
Vídeo: Assignment Step by Step
Reading: Assignment Overview: Creating Your First Blog Article

Nota atribuída: Quiz 2

Nota atribuída: Creating Your First Blog Article

SEMANA 4

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

2 vídeos, 4 leituras

Vídeo: Developing an Effective Blog
Reading: Social Marketing Toolkit Pt. 2 - Blog the Right Way
Reading: Social Marketing Toolkit Pt. 3 - A/B Split Testing
Reading: Download the Lecture Video Slides
Reading: What Comes Next?

Nota atribuída: Quiz 3

Perguntas frequentes

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Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Desenvolvedores

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Custo

	Comprar curso
Acesso aos materiais do curso	Disponível
Acesso a materiais valendo nota	Disponível
Receba uma nota final	Disponível
Obtenha um Certificado de Curso compartilhável	Disponível