About this course: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Created by: Northwestern University
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info | Course 3 of 6 in the Social Media Marketing Specialization |
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 videos, 7 readings
- Video: New Terminology & New Marketing Technologies for 2017
- Video: Social Strategies Used by Organizations Today
- Reading: Welcome to MOOC 3!
- Reading: Meet Your Instructors
- Reading: Grading and Logistics
- Video: Engagement Marketing Social Strategy
- Video: Engagement Example: Cadbury Dairy Milk
- Video: Engagement Example: Old Spice
- Video: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
- Reading: Social Marketing Toolkits
- Reading: Course Bookstore
- Reading: A Note of the Frequency of Capstone Offerings
- Reading: Special Toolkits for Paid/Financial Aid Learners
WEEK 2
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 videos, 4 readings
- Video: Effective Media Marketing
- Video: Newsjacking to impact your high value markets
- Video: Eventjacking - a "must" engagement strategy for start-ups
- Video: Cool Infographics
- Reading: Infographic Examples
- Video: Infographics for Businesses
- Reading: More Infographic Examples
- Reading: Even More Infographic Examples
- Video: Using an Engagement Strategy
- Reading: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design
Graded: Quiz 1
WEEK 3
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 videos, 1 reading
- Video: Embrace Your High-Value Markets
- Video: Nurture Marketing Strategy
- Video: Nurture Marketing Strategy Examples
- Video: Importance of a Landing Page
- Video: Real-Time Marketing
- Video: Nurture Marketing Programs
- Video: Develop a Filter and Focus Blog
- Video: Create a Blog Article
- Video: Assignment Step by Step
- Reading: Assignment Overview: Creating Your First Blog Article
Graded: Quiz 2
Graded: Creating Your First Blog Article
WEEK 4
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos, 4 readings
- Video: 5 Tips for Effective Blog Posts
- Video: Developing an Effective Blog
- Reading: Social Marketing Toolkit Pt. 2 - Blog the Right Way
- Reading: Social Marketing Toolkit Pt. 3 - A/B Split Testing
- Reading: Download the Lecture Video Slides
- Reading: What Comes Next?
Graded: Quiz 3
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
A very hands-on and helpful course!
This Course opened my eye to the inner workings of Amazing Social Marketing strategies.
Amazing course
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
AT
Good Strategy