Informações sobre o curso
4.7
607 classificações
83 avaliações
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 7 hours to complete

Sugerido: 4 weeks of study, 1-3 hours/week...
Comment Dots

English

Legendas: English...

Habilidades que você terá

Social Media MarketingSocial MediaMarketing StrategyA/B Testing
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 7 hours to complete

Sugerido: 4 weeks of study, 1-3 hours/week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
2 horas para concluir

Content Strategy

In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach....
Reading
2 vídeos (Total de 13 min), 7 leituras, 1 teste
Video2 videos
Paid / Owned / Earned Media6min
Reading7 leituras
Welcome to MOOC 4!10min
Meet Your Instructors10min
Grading and Logistics10min
Social Marketing Toolkits10min
Course Bookstore10min
A Note on the Frequency of Capstone Offerings10min
Special Toolkits for Paid/Financial Aid Learners10min
Quiz1 exercício prático
Quiz 18min
Week
2
Clock
1 hora para concluir

Advertising

In this module, you will learn how to develop platform-specific advertising messages to grow your market share. ...
Reading
2 vídeos (Total de 15 min), 1 leitura, 1 teste
Video2 videos
How to Develop Facebook-type Advertising Pt 27min
Reading1 leituras
Free Social Marketing Toolkit10min
Quiz1 exercício prático
Quiz 210min
Week
3
Clock
5 horas para concluir

Social Integrated Marketing Communications (IMC)

In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification. ...
Reading
14 vídeos (Total de 110 min), 3 leituras, 2 testes
Video14 videos
What is Gamification?9min
Keep Them Coming Back7min
Applications for Social IMC Strategy4min
Social IMC Example: Ridgid Plumber Forum8min
Social IMC Example: Carling Black Label9min
Social IMC Example: North Face7min
Social IMC Example: American Express9min
Engaging Your High-Value Markets17min
Rolling Out Your Blog6min
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5min
Step 2 - Creating your Tracking URLs6min
Step 3 - Executing Your Plan5min
Step 4 - Analyzing your Results3min
Reading3 leituras
Assignment Overview10min
Download the A/B Testing Assignment Spreadsheet10min
Free E-books on A/B Testing10min
Quiz1 exercício prático
Quiz 318min
Week
4
Clock
1 hora para concluir

Measuring Your Social Programs

In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs. ...
Reading
4 vídeos (Total de 28 min), 2 leituras, 1 teste
Video4 videos
Measuring Social IMC Programs9min
Key Performance Indicators3min
Testing Your Strategies8min
Reading2 leituras
Download the Lecture Video Slides10min
What Comes Next?10min
Quiz1 exercício prático
Quiz 416min
4.7
Direction Signs

33%

comecei uma nova carreira após concluir estes cursos
Briefcase

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por AHFeb 6th 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

por RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

Instrutores

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Sobre Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.