Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Este curso faz parte do Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social
oferecido por
Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social Universidade NorthwesternInformações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessHabilidades que você terá
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Business
oferecido por
Programa - O que você aprenderá com este curso
Content Strategy
Advertising
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
Avaliações
- 5 stars78,83%
- 4 stars16,38%
- 3 stars3,65%
- 2 stars0,65%
- 1 star0,46%
Principais avaliações do CONTEÚDO, PUBLICIDADE E SOCIAL IMC
Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.
I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return
The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
Sobre Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social
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