Informações sobre o curso

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38%

comecei uma nova carreira após concluir estes cursos

50%

consegui um benefício significativo de carreira com este curso

21%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês

Habilidades que você terá

Social MarketingSocial Media MarketingSocial MediaA/B Testing

Resultados de carreira do aprendiz

38%

comecei uma nova carreira após concluir estes cursos

50%

consegui um benefício significativo de carreira com este curso

21%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês

Instrutores

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Universidade Northwestern

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(2,141 classificações)Info
Semana
1

Semana 1

2 horas para concluir

Legal Considerations

2 horas para concluir
3 vídeos (Total 19 mín.), 7 leituras, 1 teste
3 videos
Security, Privacy, and Governance Pt. 16min
Security, Privacy, and Governance Pt. 28min
7 leituras
Welcome to MOOC 5!10min
Meet Your Instructors10min
Grading and Logistics10min
Social Marketing Toolkits10min
Course Bookstore10min
A Note on the Frequency of Capstone Offerings10min
Special Toolkits for Paid/Financial Aid Learners10min
1 exercício prático
Quiz 16min
Semana
2

Semana 2

1 hora para concluir

Metrics

1 hora para concluir
6 vídeos (Total 40 mín.), 2 leituras, 1 teste
6 videos
Identifying Social Successes4min
A New Model for Marketers8min
Measuring Engagement7min
Finding Relevant Performance Metrics2min
Performance Funnels and KPIs8min
2 leituras
Marketing in a Pandemic World10min
Free Social Marketing Toolkit10min
1 exercício prático
Quiz 210min
Semana
3

Semana 3

1 hora para concluir

Performance

1 hora para concluir
4 vídeos (Total 27 mín.), 2 leituras, 1 teste
4 videos
Justification Metrics6min
Calculating Performance Metrics5min
Creating a Pilot Program7min
2 leituras
Toolkit Pt. 2: Budget & Justification Examples10min
Final Thoughts and Assignment10min
1 exercício prático
Assessing Your Performance12min
Semana
4

Semana 4

1 hora para concluir

Management

1 hora para concluir
4 vídeos (Total 25 mín.), 2 leituras, 1 teste
4 videos
Program Management6min
Learn More with Medill IMC10min
Assessing Your Performance2min
2 leituras
Download the Lecture Video Slides10min
What Comes Next?10min
1 exercício prático
Quiz 312min

Avaliações

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Sobre Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing de mídia socialMarketing de Mídia Social

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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