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Voltar para Digital Product Management: Modern Fundamentals

Digital Product Management: Modern Fundamentals, Universidade da Virgínia

4.7
554 classificações
155 avaliações

Informações sobre o curso

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Melhores avaliações

por LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

por NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

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156 avaliações

por Antony Jose

Feb 16, 2019

For someone, like me, who has no experience with Product Management whatsoever, this course definitely has been a window into this domain. It has helped me understand the basics of what Product Management is about.

por Alexander Romensky

Feb 12, 2019

Great for start! Thanks

por Michael Ajih

Feb 11, 2019

Well detailed, structured and insightful. Thanks Alex!

por Srdjan Colak

Feb 11, 2019

Good content, nice presentation and enough material to get you to understand basics of prod management.

por Christopher Crenshaw

Feb 11, 2019

This course is exactly what I needed. We have just adopted Product Management after implementing agile development and project management. Product Managers are new to our organization and I on;y wish I had taken this course at the beginning of our journey, not 8 months in. We have so much low hanging fruit.

por Meixuan Oh

Feb 10, 2019

Comprehensive and educational

por preeti kusnoor

Feb 05, 2019

This is a great course.

por Harshal Sadar

Feb 04, 2019

This course will provide you the skeleton for setting up your product team and their cross-functional interaction. Enough corroboration of business models and frameworks by industry professionals who are trusting those methods.

por Kamal Kannan

Feb 02, 2019

The course structure and the frameworks explained can be applied into practice immediately. I would recommend this course for both existing and future product managers alike.

por Ariel Wertlen Spilkin

Jan 29, 2019

Solid course, it is impressive to see how refined the lean startup approach has become. I have already begun to use some of these lessons in my professional role.