Informações sobre o curso
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Learner Career Outcomes

34%

comecei uma nova carreira após concluir estes cursos

34%

consegui um benefício significativo de carreira com este curso

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Some familiarity with software development and product management is helpful, but not required.

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglês

Legendas: Inglês, Chinês (tradicional)

O que você vai aprender

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

Habilidades que você terá

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

Learner Career Outcomes

34%

comecei uma nova carreira após concluir estes cursos

34%

consegui um benefício significativo de carreira com este curso

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Some familiarity with software development and product management is helpful, but not required.

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglês

Legendas: Inglês, Chinês (tradicional)

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Achieving Focus and #Winning

19 vídeos (Total 95 mín.), 1 leitura, 3 testes
19 videos
You, the Product Manager5min
Why Is a Product Never a Product?6min
You and Your Customer4min
You and Your Design Team4min
You and Your Development Team4min
Product Manager vs. Product Owner8min
Greg Cohen on PM vs. PO?8min
What Is Data Science?3min
You and Your Data Science Team6min
Meet Enable Quiz, Our Startup Company Example3min
You and Your Consulting and/or Support Team5min
Focal Tool: The Customer Journey4min
Nastia Root on Creating a Strong Interface with Support4min
You and Your Sales and Marketing Team7min
You and Your Finance/Accounting and Legal Teams4min
You and Your Project Manager3min
You and Your Management Team4min
Week 1 Takeaways1min
1 leituras
Course Overview & Requirements10min
3 exercícios práticos
Practice Quiz on the #Winning PM9min
Practice Quiz on Many Areas, One Focus21min
Week 1 Final Quiz30min
Semana
2
3 horas para concluir

Using Today's Product Management Methods

20 vídeos (Total 113 mín.), 4 testes
20 videos
What Kind of PM Are You?3min
Methods and PMs8min
Agile and Product Management7min
Design Thinking and the Product Manager6min
Lean Startup and the Product Manager9min
Managing Habits: Trigger and Action5min
Managing Habits: Variable Reward and Investment5min
Nir Eyal on Managing Habits6min
User Story Mapping for Product Managers7min
Prototyping for Product Managers5min
Usability Testing for Product Managers4min
Collaborating with Enterprise Customers--Tips 1-48min
Collaborating with Enterprise Customers--Tips 5-93min
David Bland on Avoiding the Product Death Cycle2min
Shaping Your Funnel Part 14min
Shaping Your Funnel Part 26min
Managing a Product with Hardware5min
Making Time to Do Things Right3min
Week 2 Takeaways4min
4 exercícios práticos
Practice Quiz on Solving the Right Problem12min
Practice Quiz on Creating the Right Solution6min
Practice Quiz on Applications in Product Management12min
Week 2 Final Quiz20min
Semana
3
2 horas para concluir

Exploring a New Product Idea

13 vídeos (Total 73 mín.), 4 testes
13 videos
Learning vs. Scaling7min
The Importance of Good Enough: "Cooped Up" MVPs8min
The Importance of Good Enough: "Greener Air" MVPs7min
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5min
Horizons of Growth5min
Corporate Innovation Pipeline5min
Creating a Healthy Innovation Pipeline6min
David Bland on New Ventures Inside the Corporation8min
Business Model Design I: Proposition Design5min
Business Model Design II: Customer Journeys6min
Week 3 Takeaways2min
4 exercícios práticos
Practice Quiz on Learning vs. Scaling18min
Practice Quiz on Innovating in the Corporation6min
Practice Quiz: From Proposition to Business Model6min
Week 3 Final Quiz: Exploring a New Product Idea30min
Semana
4
3 horas para concluir

Amplifying an Existing Product

19 vídeos (Total 105 mín.), 3 testes
19 videos
Identifying Business Model Types5min
Business Model Design III: Delivery and Execution6min
Tamara Carleton on Strategic Foresight6min
The Trouble with New Features3min
The Importance of Good Enough: Seedling Features5min
Actionable Analytics5min
Eric Qi Dong on Disciplined Analytics for the Product Manager7min
Kiran Kadambi on Structuring Problems in Product Management13min
Applying Data Science5min
Andrew Kritzer on Data Science for the MBA6min
Jim Rose on Continuous Integration and Delivery7min
Jim Rose on Monolithic Architectures and Microservices4min
Managing a Channel or Modality1min
Nastia Root on Being a Growth PM5min
It's Not a Meeting l5min
It's Not a Meeting II7min
Roadmap?6min
Course and week close: Let's Not Make This Good-Bye34s
3 exercícios práticos
Practice Quiz: Focused Tuning and Testing15min
Practice Quiz: Driving Growth through Focus15min
Week 4 Final Quiz30min
4.7
317 avaliaçõesChevron Right

Principais avaliações do Digital Product Management: Modern Fundamentals

por LKJun 25th 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

por JHJun 26th 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

Instrutores

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

Sobre Universidade da Virgínia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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