Informações sobre o curso
4.7
451 classificações
122 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some familiarity with software development and product management is helpful, but not required.

Horas para completar

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

Habilidades que você terá

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some familiarity with software development and product management is helpful, but not required.

Horas para completar

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Achieving Focus and #Winning

As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus....
Reading
19 vídeos (total de (Total 95 mín.) min), 1 leitura, 3 testes
Video19 videos
You, the Product Manager5min
Why Is a Product Never a Product?6min
You and Your Customer4min
You and Your Design Team4min
You and Your Development Team4min
Product Manager vs. Product Owner8min
Greg Cohen on PM vs. PO?8min
What Is Data Science?3min
You and Your Data Science Team6min
Meet Enable Quiz, Our Startup Company Example3min
You and Your Consulting and/or Support Team5min
Focal Tool: The Customer Journey4min
Nastia Root on Creating a Strong Interface with Support4min
You and Your Sales and Marketing Team7min
You and Your Finance/Accounting and Legal Teams4min
You and Your Project Manager3min
You and Your Management Team4min
Week 1 Takeaways1min
Reading1 leituras
Course Overview & Requirements10min
Quiz3 exercícios práticos
Practice Quiz on the #Winning PM9min
Practice Quiz on Many Areas, One Focus21min
Week 1 Final Quiz30min
Semana
2
Horas para completar
3 horas para concluir

Using Today's Product Management Methods

You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products. ...
Reading
20 vídeos (total de (Total 113 mín.) min), 4 testes
Video20 videos
What Kind of PM Are You?3min
Methods and PMs8min
Agile and Product Management7min
Design Thinking and the Product Manager6min
Lean Startup and the Product Manager9min
Managing Habits: Trigger and Action5min
Managing Habits: Variable Reward and Investment5min
Nir Eyal on Managing Habits6min
User Story Mapping for Product Managers7min
Prototyping for Product Managers5min
Usability Testing for Product Managers4min
Collaborating with Enterprise Customers--Tips 1-48min
Collaborating with Enterprise Customers--Tips 5-93min
David Bland on Avoiding the Product Death Cycle2min
Shaping Your Funnel Part 14min
Shaping Your Funnel Part 26min
Managing a Product with Hardware5min
Making Time to Do Things Right3min
Week 2 Takeaways4min
Quiz4 exercícios práticos
Practice Quiz on Solving the Right Problem12min
Practice Quiz on Creating the Right Solution6min
Practice Quiz on Applications in Product Management12min
Week 2 Final Quiz20min
Semana
3
Horas para completar
2 horas para concluir

Exploring a New Product Idea

Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas. We’ll step through customer discovery, idea testing/validation, early development, and business model design. By the end you’ll have a durable process you can both execute and communicate to your team. ...
Reading
13 vídeos (total de (Total 73 mín.) min), 4 testes
Video13 videos
Learning vs. Scaling7min
The Importance of Good Enough: "Cooped Up" MVPs8min
The Importance of Good Enough: "Greener Air" MVPs7min
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5min
Horizons of Growth5min
Corporate Innovation Pipeline5min
Creating a Healthy Innovation Pipeline6min
David Bland on New Ventures Inside the Corporation8min
Business Model Design I: Proposition Design5min
Business Model Design II: Customer Journeys6min
Week 3 Takeaways2min
Quiz4 exercícios práticos
Practice Quiz on Learning vs. Scaling18min
Practice Quiz on Innovating in the Corporation6min
Practice Quiz: From Proposition to Business Model6min
Week 3 Final Quiz: Exploring a New Product Idea30min
Semana
4
Horas para completar
3 horas para concluir

Amplifying an Existing Product

If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive. ...
Reading
19 vídeos (total de (Total 105 mín.) min), 3 testes
Video19 videos
Identifying Business Model Types5min
Business Model Design III: Delivery and Execution6min
Tamara Carleton on Strategic Foresight6min
The Trouble with New Features3min
The Importance of Good Enough: Seedling Features5min
Actionable Analytics5min
Eric Qi Dong on Disciplined Analytics for the Product Manager7min
Kiran Kadambi on Structuring Problems in Product Management13min
Applying Data Science5min
Andrew Kritzer on Data Science for the MBA6min
Jim Rose on Continuous Integration and Delivery7min
Jim Rose on Monolithic Architectures and Microservices4min
Managing a Channel or Modality1min
Nastia Root on Being a Growth PM5min
It's Not a Meeting l5min
It's Not a Meeting II7min
Roadmap?6min
Course and week close: Let's Not Make This Good-Bye34s
Quiz3 exercícios práticos
Practice Quiz: Focused Tuning and Testing15min
Practice Quiz: Driving Growth through Focus15min
Week 4 Final Quiz30min

Instrutores

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

Sobre University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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