Chevron Left
Voltar para Conteúdo, publicidade e Social IMC

Comentários e feedback de alunos de Conteúdo, publicidade e Social IMC da instituição Universidade Northwestern

4.7
estrelas
1,063 classificações

Sobre o curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Melhores avaliações

AH

5 de fev de 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

29 de set de 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Filtrar por:

1 — 25 de 161 Avaliações para o Conteúdo, publicidade e Social IMC

por Tanmay S

25 de mar de 2017

por Toby W

26 de set de 2017

por James-Anthony G

30 de mar de 2017

por Raja R

16 de fev de 2017

por Menka M

13 de set de 2020

por Steph L

15 de abr de 2016

por Damian I M

12 de out de 2017

por Jody P

19 de fev de 2016

por Ioannis P

9 de mai de 2016

por ALLANNA N

29 de nov de 2018

por Nuwan D

14 de mai de 2021

por Deleted A

17 de jan de 2016

por CQ

1 de ago de 2016

por Alex N S

1 de dez de 2020

por Official F

29 de jul de 2020

por Mike D

30 de jun de 2020

por Natasha

7 de jan de 2016

por Nupur S

26 de fev de 2019

por Learn F

7 de fev de 2016

por Uday P

10 de fev de 2022

por Luz M B

15 de fev de 2021

por Anita H

6 de fev de 2016

por ray q

29 de set de 2019

por Claudia A

25 de abr de 2020

por Christelle C

13 de jan de 2016