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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,921 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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526 — 550 de 688 Avaliações para o Digital Media and Marketing Strategies

por Renu M

6 de set de 2017

I found this module as well as the previous module rather dry and theoretical. I could have just read the articles, there were no experience sharing or practical tips that I found in either lecture

por Chandraprakash V

9 de jun de 2020

Contest was minimal and generic. For a beginner also could have added more. Peer evaluation for the plan was not so useful. Most of the feedback were single word replies.


8 de mar de 2017

Very general information with too much dependance on the textbook for the course. You might as well just read the book.

por Bharat M

28 de jan de 2018

This is a very basic course. It is good only if you know nothing about digital marketing

por Issa M

1 de ago de 2017

Still reading from the book. and her skills in delivering the message is not good.

por Gaurav B

27 de set de 2019


Full portion covers theoritical Knowledge.

por Victor C

1 de dez de 2016

I did not like the teacher but I did like the course material.

por Sandor A M

26 de abr de 2020

As a data scientist I really missed a well traceable logical structure, that might help to understand better the relations between the key elements of the marketing toolset. The same applies to the provided lecture notes. It would be much easier to recap on the topics with a good summary pdf on each lecture just as we had with Kevin Hartman. In some cases the shared supplementary content (e.g. youtube videos) was missing, that would be great if those would be updated. Thank you for the course.

por Vincent F

4 de out de 2020

Absolutely terrible course and professor. Throws generic, outdated, and macro-level marketing ideas on and slides and then proceeds to read them to you. Not indicative of the real world. Quizzes have typos, and don't cover the exact content from the videos. You'd be much better off watching TED Talks from respected business leaders than to waste your time and energy in this course.

por Cem U

16 de jun de 2020

Professor is like reading the a text from somewhere. It is not natural and keep monotony through all course. It was the same for previous course from same professor. Nobody speaks like this normally. One could read a book or text instead. It doesn't motivate and make it difficult to follow.

por Francesca

18 de nov de 2020

i am unable to check and view my certificate without verifying my ID although i completed the course with 97% grade.

and i'm having problems with verifying my ID

it is unfair to work so hard without being able to have my certificate

so disappointed !!!!!

por Linda D

17 de nov de 2015

The two or three minute videos were annoying. I understand that this is what video marketing is about and, PS, not too many people truly watch the videos. Lessons should be 30 minutes each.

por Elena

8 de ago de 2016

It was not the best course I did in Coursera. The teacher was distracted and I had some issues in following her. The information was sometimes too basic and other time on much in depth.

por Arvy S

12 de fev de 2016

Terrible course.... the instructor just read out of the power point. No examples or case studies or insights.

very disappointed in the class.

por Erin P

17 de fev de 2016

Professor just re-iterated text and readings. Lectures were poor and provided no insights

por Luis A F L

17 de mar de 2016

Hated the course and the content. I truly regret investing my money on this course.

por Mira G

31 de mar de 2017

Just following a text book, without an added value from the lectures.

por ash s

28 de mar de 2017

Please get a more enthusiastic prof

por Akhil D

2 de out de 2020

This course is quite complicated.

por Aakrash J

2 de jul de 2020

I can't get my course certificate

por Prajay v

7 de nov de 2020

pathetic course

por gulshan s

5 de nov de 2016

no depth

por LADICT - I S f C

10 de mar de 2021

It is my job since years but I think it is a good practice to review periodically what we know about a certain business area. Especially because Digital Media and Digital Marketing are always under development.It took a total amount of 10 hours including the peers for me, just to test the knowledge. This course would be perfect also for a beginner (but keep in consideration a 10/15 hours for 4 week at least to study the topics). Honestly I also learned a lot of new things such as marketing techniques, thinking and analysis systems.Time to time on the path to complete the full course...What did I like the most? The professor, very well prepared and focused about the mega potential of social media channels and online strategies but he spent a lot of words to say that the most important #digital #asset for a business it is the #website. Grazie mille professor! All of us in the sector we need people like you that support and validate this important fact.

por Elijah K

11 de abr de 2021

Thanks a lot Mike for enlightening me on the new digital marketing trends including influencers-(Something i never thought about) and how to use social media channels in boosting a business. I have a small firm and i hope all the knowledge i have gained in this course will enable me boost my sales and brand during this time of the pandemic. Thanks to you and i salute you.

por Abraham W

6 de set de 2022

This is a really fantastic course. It amplifies the necessity of aligning digital marketing strategies and tactics with marketing strategies, and in turn with company's business objectives and strategies. The materials are wonderful, and even more important, the way the Professor teaches the course is superb!