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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,916 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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601 — 625 de 688 Avaliações para o Digital Media and Marketing Strategies


21 de set de 2021

I have learned very important things from this cource thank you for teaching me

por Halide V M

29 de mar de 2021

I love the course! I learned very important things about marketing strategies.

por Tushar A

7 de abr de 2022

Very well recorded lectures & improving my skills in this particular field...

por Hritik R

30 de mai de 2021

it provides great insight and a deep understanding of marketing strategies.

por jasmine J

21 de set de 2021

It was a great course. So useful for today's businesses. I really enjoy it

por kit f

29 de jun de 2021

I have learned a lot from this course plus the resources are really great!

por Frelga Y

2 de abr de 2022

Very insightful and help me to know more about digital marketing clearly

por Cempaka R

19 de abr de 2021

this course is amazing, i've learned a new things about digital marketing

por Khorosh N

25 de jun de 2021

interesting course: allows you to systematize knowledge on this issue

por Fayia F

8 de ago de 2022

This course is so much informative and very much learning friendly.

por Santiago M C

22 de nov de 2021

A very structured and practical way to learn about the topic.

por Genius

13 de jun de 2022

I really Love this course, The teacher is also amazing...

por Phero V

22 de set de 2021

Great course. It's amazing to learn about Website KPIS

por Akansha K

11 de abr de 2020

Great course! The assignments were thought-provoking.

por Wendy J

29 de set de 2019

Great course, outstanding content, amazing professor!

por Elizabeth N M

30 de set de 2020

I have learnt some very good digital marketing tips.

por Charles

17 de fev de 2017

So much information in this course. It's been great!

por Michael L

3 de jul de 2021

Challenging courses, Thank you for the explanation.

por S S J R

21 de abr de 2020

The course was very effective and extremely useful.

por Maria J G d C

7 de ago de 2021

Just awesome. Great professor. Thank you so much.

por Anushka C

15 de nov de 2022

extremely helpful, proper and relevant material

por Carolyn G

25 de mar de 2022

Very informative class with useful assignments.

por AMIN G

23 de abr de 2021

after course i couldnt receive my certification

por Ngambue T N

1 de out de 2022

I really enjoyed all the classes, it was good


19 de jul de 2022

Practical knowledge learned from this course.