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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,921 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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451 — 475 de 688 Avaliações para o Digital Media and Marketing Strategies


21 de set de 2015

Excellence in targeting the audience

por Ricardo S

29 de out de 2017

Great module! I've learned a lot.

por Ahmed Z

2 de abr de 2016

Very interesting and useful.

por Srohit R

8 de fev de 2016

Good course to learn from.

por 吴嘉懿

12 de out de 2020


por Kloe' S

4 de out de 2020

It was great I enjoyed it

por Kumari y

23 de set de 2020

such a effective learning

por Widya S

3 de dez de 2018

Good training for newbie

por Danilo A

21 de nov de 2017

Muy bueno y completo.

por Muskan R

6 de jun de 2020

great and insightful

por Ardra A K

4 de out de 2020

Very nice course..

por Saloni S

17 de abr de 2020

nice overall


por Sebastián Q

6 de out de 2019

Good introduction

por Devesh C

13 de jun de 2020

Very informative


11 de mai de 2020

Excellent course

por Michael S

23 de abr de 2020

Very insightful

por Nkululeko S M

23 de ago de 2018

Great course!

por Pradeep K

26 de dez de 2017

Nice Course..


11 de out de 2020

Good Efforts

por xerud 1

24 de out de 2020


por mohamed k

30 de jan de 2020

really good

por Merve T

26 de dez de 2019

it was good

por OKAN T

19 de set de 2020

Thank you!

por Nikhil G S

7 de nov de 2020

very good

por Ms. A B

28 de jul de 2020

very nice